National Life Group
Sr. Marketing Content Writer
National Life Group, Addison, Texas, United States, 75001
Description
The Sr. Marketing Content Writer will create content that makes agents feel informed and empowers them to help clients choose the right life insurance or annuity solution. In this role, you will also support a strategic approach to creating impactful content experiences. This role will report through the Product and Sales Enablement area of the Marketing Organization.
Responsibilities
Content Development and Management
Create best-in-class content experiences that meet user needs and deliver business outcomes.Produce top and mid-funnel content that is short, persuasive, informative, and targeted.Execute on content briefs and build out content related to priority topic pillars.Follow content principles, guidelines, and help define content templates and content models.Provide writing, copyediting, and storytelling support to marketing teams across the organization.
Strategy
Champion an audience-centric approach to content development.Be passionate about storytelling and delivering seamless end-to-end experiences.Help address content gaps that impact the success of agents or hinder client decision making.Collaborate with the Director of Content Strategy to align content with internal perspectives, market research, competitive intelligence, and search data.Stay up to date on trends and technologies to help the organization continuously evolve its approach to strategic content creation.
Minimum Qualifications
5 years of experience writing marketing and educational content for B2B or B2C.Ability to explain complex concepts simply and to organize content according to user needs.Familiarity with messaging frameworks and content journeys.Strong attention to detail and a focus on delivering results.A problem-solving attitude and ability to work closely with other marketing team members.Experience in the financial services or insurance industry.
Preferred Qualifications
Experience with copyediting and working with multiple stakeholders.Ability to manage complex content projects.Experience in the life insurance industry.Agency or freelance experience.
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The Sr. Marketing Content Writer will create content that makes agents feel informed and empowers them to help clients choose the right life insurance or annuity solution. In this role, you will also support a strategic approach to creating impactful content experiences. This role will report through the Product and Sales Enablement area of the Marketing Organization.
Responsibilities
Content Development and Management
Create best-in-class content experiences that meet user needs and deliver business outcomes.Produce top and mid-funnel content that is short, persuasive, informative, and targeted.Execute on content briefs and build out content related to priority topic pillars.Follow content principles, guidelines, and help define content templates and content models.Provide writing, copyediting, and storytelling support to marketing teams across the organization.
Strategy
Champion an audience-centric approach to content development.Be passionate about storytelling and delivering seamless end-to-end experiences.Help address content gaps that impact the success of agents or hinder client decision making.Collaborate with the Director of Content Strategy to align content with internal perspectives, market research, competitive intelligence, and search data.Stay up to date on trends and technologies to help the organization continuously evolve its approach to strategic content creation.
Minimum Qualifications
5 years of experience writing marketing and educational content for B2B or B2C.Ability to explain complex concepts simply and to organize content according to user needs.Familiarity with messaging frameworks and content journeys.Strong attention to detail and a focus on delivering results.A problem-solving attitude and ability to work closely with other marketing team members.Experience in the financial services or insurance industry.
Preferred Qualifications
Experience with copyediting and working with multiple stakeholders.Ability to manage complex content projects.Experience in the life insurance industry.Agency or freelance experience.
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