CooperVision
Digital Marketing Specialist - TEMPORARY
CooperVision, San Ramon, California, United States, 94583
Digital Marketing Specialist - TEMPORARY
San Ramon, CA, United StatesJob Description
Supports CooperVision’s US Marketing and Professional Affairs team in the design, development and execution of cross-channel campaigns that engage eye care professionals and contact lens wearers. Primary responsibilities consist of digital support for website management, campaign execution, data management and reporting.Responsibilities
Campaign Execution:Manage campaign email calendar to ensure visibility across teams and monitoring deadlines.Help ensure Marketing Cloud emails and journeys are developed in a manner consistent with best practices to maximize deliverability.Manage social media calendar and schedule social posts.Execute paid social media campaigns across channels including Facebook, Instagram, LinkedIn, YouTube, and Twitter.Monitor and coordinate with customer support on potential campaign feedback.Monitor and optimize campaign execution.Remain current in website, email, landing page, digital and social functionality.Work with internal and agency partners to develop best-in-class digital assets (emails, banners, websites, etc.).Manage agency/brand relationships to execute and manage all digital activity.Arrange and host monthly reports with agency partners and internal team to review metrics and optimize all campaigns.Website Management:Assist in the implementation of an SEO strategy.Review and audit website (with brand team), to ensure content is up to date and provide and implement recommendations for optimization.Respond and troubleshoot website issues.Work with brand team.Event Management:Create and test event registration and communications using Cvent.Ensure access and delivery of pre and post-event reporting.Data Management and Reporting:Assist in data preparation for the purposes of campaign execution.Assist with data cleansing and integrity of the data.Consolidate campaign, website data, create and update dashboards.Review and highlight successes and anomalies on a quarterly basis.Cross-functional Teamwork:In conjunction with the broader Marketing team, manage strong working relationships with other functions, including but not limited to: Sales, Commercial Operations, Professional Affairs, Finance.Collaborate with other groups to identify opportunities to assist in the streamlining of marketing initiatives and processes.Others:Participates in the annual development of digital objectives.Performs other duties related to marketing as required.Qualifications
Knowledge, Skills and Abilities:Knowledge of Salesforce Marketing Cloud.Strong knowledge of Cvent.Familiarity with Sprout Social.Google Analytics.Familiarity with BrightEdge and SEO Best Practices.Strong knowledge of Excel.Strong influencing skills – able to work across the commercial organization to achieve goals.Must be proactive, self-motivated with a can-do attitude.High level of ownership, accountability, and initiative.Excellent communication and interpersonal skills – verbal, written, and presentation.Ability to multi-task and establish priorities.Sedentary to light physical effort necessary to perform the job.Prolonged sitting and using a computer.Travel will be required as part of this job – up to 10% of time.Experience:Minimum of 2 years related experience in marketing automation.Education:Bachelor’s degree in Business, Marketing; MBA/Master’s a plus.Affirmative Action/Equal Opportunity Employer. Minority/Female/Disability/Veteran.For U.S. locations that require disclosure of compensation, the starting base pay for this role is between $39.42 and $52.40 per hour and may include cost of living adjustments. The actual base pay includes many factors and is subject to change and modification in the future. This position may also be eligible for other types of compensation and benefits.#LI-AK1Job Info
Job Identification: 5232Job Category: MarketingPosting Date: 07/31/2024, 01:32 PMJob Schedule: Full timeJob Shift: Day
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San Ramon, CA, United StatesJob Description
Supports CooperVision’s US Marketing and Professional Affairs team in the design, development and execution of cross-channel campaigns that engage eye care professionals and contact lens wearers. Primary responsibilities consist of digital support for website management, campaign execution, data management and reporting.Responsibilities
Campaign Execution:Manage campaign email calendar to ensure visibility across teams and monitoring deadlines.Help ensure Marketing Cloud emails and journeys are developed in a manner consistent with best practices to maximize deliverability.Manage social media calendar and schedule social posts.Execute paid social media campaigns across channels including Facebook, Instagram, LinkedIn, YouTube, and Twitter.Monitor and coordinate with customer support on potential campaign feedback.Monitor and optimize campaign execution.Remain current in website, email, landing page, digital and social functionality.Work with internal and agency partners to develop best-in-class digital assets (emails, banners, websites, etc.).Manage agency/brand relationships to execute and manage all digital activity.Arrange and host monthly reports with agency partners and internal team to review metrics and optimize all campaigns.Website Management:Assist in the implementation of an SEO strategy.Review and audit website (with brand team), to ensure content is up to date and provide and implement recommendations for optimization.Respond and troubleshoot website issues.Work with brand team.Event Management:Create and test event registration and communications using Cvent.Ensure access and delivery of pre and post-event reporting.Data Management and Reporting:Assist in data preparation for the purposes of campaign execution.Assist with data cleansing and integrity of the data.Consolidate campaign, website data, create and update dashboards.Review and highlight successes and anomalies on a quarterly basis.Cross-functional Teamwork:In conjunction with the broader Marketing team, manage strong working relationships with other functions, including but not limited to: Sales, Commercial Operations, Professional Affairs, Finance.Collaborate with other groups to identify opportunities to assist in the streamlining of marketing initiatives and processes.Others:Participates in the annual development of digital objectives.Performs other duties related to marketing as required.Qualifications
Knowledge, Skills and Abilities:Knowledge of Salesforce Marketing Cloud.Strong knowledge of Cvent.Familiarity with Sprout Social.Google Analytics.Familiarity with BrightEdge and SEO Best Practices.Strong knowledge of Excel.Strong influencing skills – able to work across the commercial organization to achieve goals.Must be proactive, self-motivated with a can-do attitude.High level of ownership, accountability, and initiative.Excellent communication and interpersonal skills – verbal, written, and presentation.Ability to multi-task and establish priorities.Sedentary to light physical effort necessary to perform the job.Prolonged sitting and using a computer.Travel will be required as part of this job – up to 10% of time.Experience:Minimum of 2 years related experience in marketing automation.Education:Bachelor’s degree in Business, Marketing; MBA/Master’s a plus.Affirmative Action/Equal Opportunity Employer. Minority/Female/Disability/Veteran.For U.S. locations that require disclosure of compensation, the starting base pay for this role is between $39.42 and $52.40 per hour and may include cost of living adjustments. The actual base pay includes many factors and is subject to change and modification in the future. This position may also be eligible for other types of compensation and benefits.#LI-AK1Job Info
Job Identification: 5232Job Category: MarketingPosting Date: 07/31/2024, 01:32 PMJob Schedule: Full timeJob Shift: Day
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