Deepwatch
Director, Content Marketing
Deepwatch, Little Ferry, New Jersey, us, 07643
Come join Deepwatch’s team of world-class cybersecurity professionals and the brightest minds in the industry. If you're ready to challenge yourself with work that matters, then this is the place for you. We're redefining cybersecurity as one of the fastest growing companies in the U.S. – and we have a blast doing it!
Who We Are
Deepwatch is the leader in managed security services, protecting organizations from ever-increasing cyber threats 24/7/365. Powered by Deepwatch’s cloud-based security operations platform, Deepwatch provides the industry’s fastest, most comprehensive detection and automated response to cyber threats together with tailored guidance from dedicated experts to mitigate risk and measurably improve security posture. Hundreds of organizations, from Fortune 100 to mid-sized enterprises, trust Deepwatch to protect their business.
Our core values drive everything we do at Deepwatch, including our approach to tackling tough cyber challenges. We seek out tenacious individuals who are passionate about solving complex problems and protecting our customers. At Deepwatch, every decision, process, and hire is made with a focus on improving our cybersecurity solutions and delivering an exceptional experience for our customers. By embracing our values, we create a culture of excellence that is dedicated to empowering our team members to explore their potential, expand their skill sets, and achieve their career aspirations, which is supported by our unique annual professional development benefit.
Deepwatch recognition includes:
2023, 2022 and 2021 Great Place to Work Certified2023 and 2022 Forbes America’s Best Startup Employers2023 and 2022 Fortress Cybersecurity Award2023 $180M Series C investment from Springcoast Capital Partners, Splunk Ventures, and Vista Credit Partners of Vista Equity Partners2022 Cigna Healthy Workforce Silver Designation2022 Cybersecurity Excellence Award for MDR
Position Summary:
We are seeking a highly motivated Director, Content Marketing that will bring our brand to life, and work to elevate and improve the performance of our marketing assets across all our channels. You will play a critical marketing leadership role by pioneering Deepwatch’s content strategy across channels, formats, and target segments, which includes producing content that’s well aligned with our ideal customer profile (ICP), prospect buying journey, and brand goals. This is a hands-on position that requires a self-starter and strategic thinker who also persistently executes to support high-growth business results.You will build and mentor a team of marketing and creative professionals to deliver creative assets that support all marketing efforts. As a key member of the marketing team, you will serve as an evangelist for our brand identity and voice, ensuring that content across our Deepwatch works to represent our brand in a unified and effective way. This position has strong written skills and can turn content into actionable results moving the needle on sales and engagement. You'll also be expected to use data to drive decisions and continually refine our content approach.
In this role you’ll get to:
Develop cohesive strategy and produce engaging content across a variety of written and multimedia formats (website, ads, video, email, materials, etc.), independently and in collaboration with othersServe as go-to content strategist, taking accountability for quality assurance on external communicationsOptimize content for SEO and oversee/implement best practices to improve search rankingsOversee and steer content direction for an accelerated social media strategyAssess content performance metrics and ROI for continuous optimization and data-driven decisionsCollaborate cross-functionally to craft messaging for press releases, product launches, and sales collateralManage our campaign calendar to ensure timely delivery of content assetsSupport strategic partnerships and speaking engagements where appropriateAssume a subject matter expert (SME) role on the team, deeply understanding Deepwatch’s brand, differentiators, methodologies, and service offers, as well as key audience targets and their pain pointsDrive the strategy & development of 360 marketing campaigns across all media types that drive brand awareness, demand generation, and sales growth while maintaining Deepwatch’s brand integrity.Create and implement a comprehensive content strategy aligned with the Deepwatch’s brand and business objectives.Lead, and motivate a team of creative professionals, including writers, designers, and multimedia specialists.Develop and communicate creative direction and standards, ensuring alignment with brand guidelines, business objectives and overseeing its execution.Oversee the creation of engaging and high-quality content across multiple platforms, including digital, print, and social media.Ensures that marketing content reflects the brand's voice and values while meeting the needs of diverse audiences.Establishes key performance indicators (KPIs) to measure the success and impact of content strategies.Regularly analyzes and reports on the performance of content initiatives, making data-driven recommendations for optimization.Lead and manage agency relationships where appropriate.Ensure creative/brand guidelines are established and adhered to.
To be successful in this role you’ll need to:
Proven content marketing experience, including in leadership rolesDeep understanding of content strategy and SEO, including tactical experienceExceptional writing, editing, and proofreading skills with a keen eye for detailExperience creating content for account-based marketing (ABM) campaigns a strong plusDemonstrated ability to communicate complex topics through enticing copy and narrativesProficiency in content management systems (CMS), marketing automation tools such as Hubspot, SEO software and Google AnalyticsExcellent project management and organizational skills, with the ability to prioritize and meet deadlines in a high-performance, fast-paced environmentExceptional communication and collaboration skills, with the ability to work and lead cross-functionallyHave at least a basic understanding of cyber security operations, and the ability to quickly learn and absorb from Deepwatch’s array of security Experts
In the first 90-days, you’ll need to:
30-DaysComplete the Deepwatch onboarding processLearn the Deepwatch offerings, brand, value differentiators, and go to market strategyIntegrate into the content marketing team (and greater marketing team overall) and take leadership responsibility for team members in your organizationTake ownership of content QA process60-DaysTake ownership of content calendarsStrategize with senior marketing leadership on execution of the content goals and plansBuild relationships with Deepwach’s cyber security experts and start utilizing their knowledge and talents for reusable, impactful, content development90-DaysFully own the Director, Content Marketing role
Statutory Pay Disclosure:
The salary range for this role is $180,000 - $240,000 + stock options + benefits. Actual compensation may vary from posted hiring range based upon geographic location, work experience, education, and/or skill level.
What We Offer:
Deepwatch is excited to provide benefits designed to support team members and their families. Including:
Medical, dental, vision, and disability insuranceFlexible Time Off (FTO), 9 company holidays, sick leave and 8-Weeks Paid Parental LeaveUnique professional development benefits, starting at $3,000 annuallyWellness contests and monthly educational programs401(K) retirement program with employer matchLearn more here: Deepwatch Benefits
We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates, so please don’t hesitate to apply — we’d love to hear from you. Please review our DEI Statement here.
Deepwatch welcomes and encourages applications from people with disabilities and accommodations are available on request for candidates taking part in all aspects of the selection process. Please inform your recruiter or contact recruiting@deepwatch.com for further information.
All Deepwatch employees are expected to:
Be interested in and able to work remotely from a home office when not at a corporate officePass a pre-employment background and drug screen in accordance with applicable laws
Deepwatch is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability status, marital status, sexual orientation, gender identity, genetic information, protected veteran status, or any other characteristic protected by law. In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.
By submitting your application, you agree that Deepwatch may collect your personal data for recruiting, global organization planning, and related purposes. The Deepwatch Privacy Policy explains what personal information we may process, where we may process your personal information, our purposes for processing your personal information, and the rights you can exercise over Deepwatch’s use of your personal information.
#J-18808-Ljbffr
Who We Are
Deepwatch is the leader in managed security services, protecting organizations from ever-increasing cyber threats 24/7/365. Powered by Deepwatch’s cloud-based security operations platform, Deepwatch provides the industry’s fastest, most comprehensive detection and automated response to cyber threats together with tailored guidance from dedicated experts to mitigate risk and measurably improve security posture. Hundreds of organizations, from Fortune 100 to mid-sized enterprises, trust Deepwatch to protect their business.
Our core values drive everything we do at Deepwatch, including our approach to tackling tough cyber challenges. We seek out tenacious individuals who are passionate about solving complex problems and protecting our customers. At Deepwatch, every decision, process, and hire is made with a focus on improving our cybersecurity solutions and delivering an exceptional experience for our customers. By embracing our values, we create a culture of excellence that is dedicated to empowering our team members to explore their potential, expand their skill sets, and achieve their career aspirations, which is supported by our unique annual professional development benefit.
Deepwatch recognition includes:
2023, 2022 and 2021 Great Place to Work Certified2023 and 2022 Forbes America’s Best Startup Employers2023 and 2022 Fortress Cybersecurity Award2023 $180M Series C investment from Springcoast Capital Partners, Splunk Ventures, and Vista Credit Partners of Vista Equity Partners2022 Cigna Healthy Workforce Silver Designation2022 Cybersecurity Excellence Award for MDR
Position Summary:
We are seeking a highly motivated Director, Content Marketing that will bring our brand to life, and work to elevate and improve the performance of our marketing assets across all our channels. You will play a critical marketing leadership role by pioneering Deepwatch’s content strategy across channels, formats, and target segments, which includes producing content that’s well aligned with our ideal customer profile (ICP), prospect buying journey, and brand goals. This is a hands-on position that requires a self-starter and strategic thinker who also persistently executes to support high-growth business results.You will build and mentor a team of marketing and creative professionals to deliver creative assets that support all marketing efforts. As a key member of the marketing team, you will serve as an evangelist for our brand identity and voice, ensuring that content across our Deepwatch works to represent our brand in a unified and effective way. This position has strong written skills and can turn content into actionable results moving the needle on sales and engagement. You'll also be expected to use data to drive decisions and continually refine our content approach.
In this role you’ll get to:
Develop cohesive strategy and produce engaging content across a variety of written and multimedia formats (website, ads, video, email, materials, etc.), independently and in collaboration with othersServe as go-to content strategist, taking accountability for quality assurance on external communicationsOptimize content for SEO and oversee/implement best practices to improve search rankingsOversee and steer content direction for an accelerated social media strategyAssess content performance metrics and ROI for continuous optimization and data-driven decisionsCollaborate cross-functionally to craft messaging for press releases, product launches, and sales collateralManage our campaign calendar to ensure timely delivery of content assetsSupport strategic partnerships and speaking engagements where appropriateAssume a subject matter expert (SME) role on the team, deeply understanding Deepwatch’s brand, differentiators, methodologies, and service offers, as well as key audience targets and their pain pointsDrive the strategy & development of 360 marketing campaigns across all media types that drive brand awareness, demand generation, and sales growth while maintaining Deepwatch’s brand integrity.Create and implement a comprehensive content strategy aligned with the Deepwatch’s brand and business objectives.Lead, and motivate a team of creative professionals, including writers, designers, and multimedia specialists.Develop and communicate creative direction and standards, ensuring alignment with brand guidelines, business objectives and overseeing its execution.Oversee the creation of engaging and high-quality content across multiple platforms, including digital, print, and social media.Ensures that marketing content reflects the brand's voice and values while meeting the needs of diverse audiences.Establishes key performance indicators (KPIs) to measure the success and impact of content strategies.Regularly analyzes and reports on the performance of content initiatives, making data-driven recommendations for optimization.Lead and manage agency relationships where appropriate.Ensure creative/brand guidelines are established and adhered to.
To be successful in this role you’ll need to:
Proven content marketing experience, including in leadership rolesDeep understanding of content strategy and SEO, including tactical experienceExceptional writing, editing, and proofreading skills with a keen eye for detailExperience creating content for account-based marketing (ABM) campaigns a strong plusDemonstrated ability to communicate complex topics through enticing copy and narrativesProficiency in content management systems (CMS), marketing automation tools such as Hubspot, SEO software and Google AnalyticsExcellent project management and organizational skills, with the ability to prioritize and meet deadlines in a high-performance, fast-paced environmentExceptional communication and collaboration skills, with the ability to work and lead cross-functionallyHave at least a basic understanding of cyber security operations, and the ability to quickly learn and absorb from Deepwatch’s array of security Experts
In the first 90-days, you’ll need to:
30-DaysComplete the Deepwatch onboarding processLearn the Deepwatch offerings, brand, value differentiators, and go to market strategyIntegrate into the content marketing team (and greater marketing team overall) and take leadership responsibility for team members in your organizationTake ownership of content QA process60-DaysTake ownership of content calendarsStrategize with senior marketing leadership on execution of the content goals and plansBuild relationships with Deepwach’s cyber security experts and start utilizing their knowledge and talents for reusable, impactful, content development90-DaysFully own the Director, Content Marketing role
Statutory Pay Disclosure:
The salary range for this role is $180,000 - $240,000 + stock options + benefits. Actual compensation may vary from posted hiring range based upon geographic location, work experience, education, and/or skill level.
What We Offer:
Deepwatch is excited to provide benefits designed to support team members and their families. Including:
Medical, dental, vision, and disability insuranceFlexible Time Off (FTO), 9 company holidays, sick leave and 8-Weeks Paid Parental LeaveUnique professional development benefits, starting at $3,000 annuallyWellness contests and monthly educational programs401(K) retirement program with employer matchLearn more here: Deepwatch Benefits
We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates, so please don’t hesitate to apply — we’d love to hear from you. Please review our DEI Statement here.
Deepwatch welcomes and encourages applications from people with disabilities and accommodations are available on request for candidates taking part in all aspects of the selection process. Please inform your recruiter or contact recruiting@deepwatch.com for further information.
All Deepwatch employees are expected to:
Be interested in and able to work remotely from a home office when not at a corporate officePass a pre-employment background and drug screen in accordance with applicable laws
Deepwatch is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability status, marital status, sexual orientation, gender identity, genetic information, protected veteran status, or any other characteristic protected by law. In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.
By submitting your application, you agree that Deepwatch may collect your personal data for recruiting, global organization planning, and related purposes. The Deepwatch Privacy Policy explains what personal information we may process, where we may process your personal information, our purposes for processing your personal information, and the rights you can exercise over Deepwatch’s use of your personal information.
#J-18808-Ljbffr