Efinancial, LLC
(Remote) Performance Marketing Specialist
Efinancial, LLC, Des Plaines, Illinois, us, 60019
(Remote) Performance Marketing Specialist
Fidelity Life is a leading provider of financial security for middle-market consumers. With a history of innovation, the company is redefining the life insurance industry with patented products and processes. Fidelity Life pioneered the use of predictive analytics to streamline the new business process and revolutionize the speed with which policies can be issued. Established in 1896, Fidelity Life enjoys a long track record of success and continues to build its reputation of sound fiscal management and customer-focused innovation.In concert with Fidelity Life, eFinancial is an online and call-center-based insurance agency with a proven direct-to-consumer life insurance model. Using a proprietary and patented sales technology platform, eFinancial’s licensed agents help thousands of consumers each day with their unique life insurance needs – often with just a single phone call. To complement this channel, the company recently expanded to offer an entirely digital purchase experience.Fidelity Life and eFinancial are part of iA Financial Group and are revolutionizing the life insurance industry to make protection more accessible and affordable for everyday Americans. With integrated marketing, product manufacturing, and controlled distribution, the enterprise is uniquely positioned for growth.What the job looks like:At Fidelity Life and eFinancial, we observe a ‘work from anywhere’ philosophy and support team members across the U.S. This is a 100% remote position with an opportunity for candidates who live in the Chicago area to work in our Des Plaines, IL office if desired. The Marketing team comes together twice annually for teambuilding summits in Chicago.The Marketing team at Fidelity Life and eFinancial is seeking a Performance Marketing Specialist to contribute to the profitable growth of eCoverage, the company’s proprietary lead generation platform. In this role, the Performance Marketing Specialist will oversee lead generation and monetization to drive customer acquisition and revenue for Fidelity Life. Reporting to the Sr. Manager of Performance Marketing – eCoverage, the Performance Marketing Specialist will partner across the marketing team to use data and analytics, creativity, and technology to scale and optimize new and existing affiliate partners to increase the volume and profitability of lead generation channels.The Performance Marketing Specialist will assist in the execution of a comprehensive lead acquisition strategy, screening potential new partners, analyzing performance, improving website and creative conversions, and helping to maximize lead generation and revenue. Over time, the Performance Marketing Specialist will help drive the ongoing evolution of performance marketing by expanding relationships to new types of lead-gen sources and experimenting with innovative compensation structures, campaign configurations, creatives, offers, and other leading-edge programs to drive growth in innovative ways.What you will contribute:Monitor daily, weekly, and monthly lead volume and performance and take corresponding actions to communicate changes to affiliates and remediate any performance issues in real time as they arise.Support channel administration, including weekly and monthly planning and affiliate mix optimization.Issue monthly insertion orders (IOs), reconcile lead volume against caps, manage billing to agreed upon payout rates, and process invoices; ensure accurate pricing for each vendor in all internal reporting systems.Test and troubleshoot offers and click listing configuration to ensure proper tracking and function.Facilitate the development of creative assets and landing pages to expand and optimize the messaging, assets, and lead forms used across email, display, etc. and the entire lead generation journey; route new creative through brand and legal teams for approval; upload and enable creative assets for vendor offers.Use compliance tools (Optizmo, Lashback, etc.) to track and communicate offenses to vendors, and ensure a high degree of compliance with all programs; investigate and address CAN-SPAM complaints.Monitor long-range affiliate performance, analyze trends and data, identify areas of improvement, and recommend ways to maximize affiliate KPIs as part of a larger direct-response marketing portfolio.Examine competitor offers (Competiscan, etc.) and make recommendations to remain competitive.Develop relationships with affiliates to build new campaigns, exchange performance feedback on existing campaigns, and drive a high standard of performance.Partner with Marketing Analytics team to ensure accurate tracking and to implement expanded performance reporting and dashboards; troubleshoot issues with affiliate-facing reporting.Contribute to ongoing analysis and test ideation to rapidly test and improve funnel performance.Support relationships with click partners and monetization opportunities.Support management of Active Prospect Lead Conduit, including rejection logic for lead sources.Seek out and suggest actions to improve lead gen outcomes (e.g., by zip, age, product type, gender, etc.).Qualifications:What you should bring to the table:3-5 years of experience in performance marketing for a direct-to-consumer, customer acquisition-driven business; experience in online lead generation or within an affiliate marketing agency a plus.Working knowledge of affiliate tracking software, e.g., Everflow, Cake, TUNE, etc.Solid understanding of digital affiliate lead acquisition channels including email, display, and paid social.Excellent verbal and written communication skills with ability to prepare business reviews for management that contain clear and compelling results and recommendations.Strong aptitude in data analysis, using Excel or Tableau to evaluate campaign performance and present results in a clear and logical manner, and glean insights for continuous growth and improvement.Strong project management skills and ability to organize and manage concurrent projects/workstreams.Ability to prioritize highest-impact work and thrive in a fast-paced, entrepreneurial, and results-driven environment.A curious mindset which is constantly asking “why” and “so what” to improve performance and identify new opportunities.We understand that most applicants may not check every box in our list of qualifications. In fact, frequently cited statistics suggest that women and underrepresented groups often only apply to jobs if they meet 100% of the qualifications. Don’t let that hold you back – we’re an organization committed to continuous learning, so our team members are always expanding their existing skills and growing in their roles. Apply today!Essential Functions:
This section is to outline the physical expectations of a job to ensure clear and fair hiring practices as well as to accommodate candidates with potential disabilities.A typical workday is 8am – 5pm Monday-Friday and team members are expected to be working and available via email, Microsoft Teams, and phone during that time. Reasonable availability includes being online, not in ‘away’ status, and able to respond to messages within 30-45 minutes during working hours.Generally, work involves extended periods of time seated in front of a computer, typing on a keyboard and using a mouse. This work also involves frequent participation (e.g.; 2-3 meetings for 30-60 mins each workday) in live, virtual meetings where participants are expected to participate on video with cameras on.Occasional travel will be required, with at least two trips to Chicago for semi-annual Marketing Summits. In addition, 1-2 trips per year for conferences/industry events lasting 2-3 days may also be required. Finally, as needed, 1-2 trips lasting 1-2 days for vendor development meetings may be required per year.EEOC/Other:
eFinancial/Fidelity Life Association is an equal opportunity employer and supports a diverse workplace. As an eFinancial/Fidelity Life employee, you will be eligible for Medical and Dental Insurance, Health Savings Accounts, Flexible Spending Accounts (Health, Dependent Care & Transit), Vision Care, 401(K), Short-term and Long-term Disability, Life and AD&D coverages.Remote work is not available in the following States:
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Fidelity Life is a leading provider of financial security for middle-market consumers. With a history of innovation, the company is redefining the life insurance industry with patented products and processes. Fidelity Life pioneered the use of predictive analytics to streamline the new business process and revolutionize the speed with which policies can be issued. Established in 1896, Fidelity Life enjoys a long track record of success and continues to build its reputation of sound fiscal management and customer-focused innovation.In concert with Fidelity Life, eFinancial is an online and call-center-based insurance agency with a proven direct-to-consumer life insurance model. Using a proprietary and patented sales technology platform, eFinancial’s licensed agents help thousands of consumers each day with their unique life insurance needs – often with just a single phone call. To complement this channel, the company recently expanded to offer an entirely digital purchase experience.Fidelity Life and eFinancial are part of iA Financial Group and are revolutionizing the life insurance industry to make protection more accessible and affordable for everyday Americans. With integrated marketing, product manufacturing, and controlled distribution, the enterprise is uniquely positioned for growth.What the job looks like:At Fidelity Life and eFinancial, we observe a ‘work from anywhere’ philosophy and support team members across the U.S. This is a 100% remote position with an opportunity for candidates who live in the Chicago area to work in our Des Plaines, IL office if desired. The Marketing team comes together twice annually for teambuilding summits in Chicago.The Marketing team at Fidelity Life and eFinancial is seeking a Performance Marketing Specialist to contribute to the profitable growth of eCoverage, the company’s proprietary lead generation platform. In this role, the Performance Marketing Specialist will oversee lead generation and monetization to drive customer acquisition and revenue for Fidelity Life. Reporting to the Sr. Manager of Performance Marketing – eCoverage, the Performance Marketing Specialist will partner across the marketing team to use data and analytics, creativity, and technology to scale and optimize new and existing affiliate partners to increase the volume and profitability of lead generation channels.The Performance Marketing Specialist will assist in the execution of a comprehensive lead acquisition strategy, screening potential new partners, analyzing performance, improving website and creative conversions, and helping to maximize lead generation and revenue. Over time, the Performance Marketing Specialist will help drive the ongoing evolution of performance marketing by expanding relationships to new types of lead-gen sources and experimenting with innovative compensation structures, campaign configurations, creatives, offers, and other leading-edge programs to drive growth in innovative ways.What you will contribute:Monitor daily, weekly, and monthly lead volume and performance and take corresponding actions to communicate changes to affiliates and remediate any performance issues in real time as they arise.Support channel administration, including weekly and monthly planning and affiliate mix optimization.Issue monthly insertion orders (IOs), reconcile lead volume against caps, manage billing to agreed upon payout rates, and process invoices; ensure accurate pricing for each vendor in all internal reporting systems.Test and troubleshoot offers and click listing configuration to ensure proper tracking and function.Facilitate the development of creative assets and landing pages to expand and optimize the messaging, assets, and lead forms used across email, display, etc. and the entire lead generation journey; route new creative through brand and legal teams for approval; upload and enable creative assets for vendor offers.Use compliance tools (Optizmo, Lashback, etc.) to track and communicate offenses to vendors, and ensure a high degree of compliance with all programs; investigate and address CAN-SPAM complaints.Monitor long-range affiliate performance, analyze trends and data, identify areas of improvement, and recommend ways to maximize affiliate KPIs as part of a larger direct-response marketing portfolio.Examine competitor offers (Competiscan, etc.) and make recommendations to remain competitive.Develop relationships with affiliates to build new campaigns, exchange performance feedback on existing campaigns, and drive a high standard of performance.Partner with Marketing Analytics team to ensure accurate tracking and to implement expanded performance reporting and dashboards; troubleshoot issues with affiliate-facing reporting.Contribute to ongoing analysis and test ideation to rapidly test and improve funnel performance.Support relationships with click partners and monetization opportunities.Support management of Active Prospect Lead Conduit, including rejection logic for lead sources.Seek out and suggest actions to improve lead gen outcomes (e.g., by zip, age, product type, gender, etc.).Qualifications:What you should bring to the table:3-5 years of experience in performance marketing for a direct-to-consumer, customer acquisition-driven business; experience in online lead generation or within an affiliate marketing agency a plus.Working knowledge of affiliate tracking software, e.g., Everflow, Cake, TUNE, etc.Solid understanding of digital affiliate lead acquisition channels including email, display, and paid social.Excellent verbal and written communication skills with ability to prepare business reviews for management that contain clear and compelling results and recommendations.Strong aptitude in data analysis, using Excel or Tableau to evaluate campaign performance and present results in a clear and logical manner, and glean insights for continuous growth and improvement.Strong project management skills and ability to organize and manage concurrent projects/workstreams.Ability to prioritize highest-impact work and thrive in a fast-paced, entrepreneurial, and results-driven environment.A curious mindset which is constantly asking “why” and “so what” to improve performance and identify new opportunities.We understand that most applicants may not check every box in our list of qualifications. In fact, frequently cited statistics suggest that women and underrepresented groups often only apply to jobs if they meet 100% of the qualifications. Don’t let that hold you back – we’re an organization committed to continuous learning, so our team members are always expanding their existing skills and growing in their roles. Apply today!Essential Functions:
This section is to outline the physical expectations of a job to ensure clear and fair hiring practices as well as to accommodate candidates with potential disabilities.A typical workday is 8am – 5pm Monday-Friday and team members are expected to be working and available via email, Microsoft Teams, and phone during that time. Reasonable availability includes being online, not in ‘away’ status, and able to respond to messages within 30-45 minutes during working hours.Generally, work involves extended periods of time seated in front of a computer, typing on a keyboard and using a mouse. This work also involves frequent participation (e.g.; 2-3 meetings for 30-60 mins each workday) in live, virtual meetings where participants are expected to participate on video with cameras on.Occasional travel will be required, with at least two trips to Chicago for semi-annual Marketing Summits. In addition, 1-2 trips per year for conferences/industry events lasting 2-3 days may also be required. Finally, as needed, 1-2 trips lasting 1-2 days for vendor development meetings may be required per year.EEOC/Other:
eFinancial/Fidelity Life Association is an equal opportunity employer and supports a diverse workplace. As an eFinancial/Fidelity Life employee, you will be eligible for Medical and Dental Insurance, Health Savings Accounts, Flexible Spending Accounts (Health, Dependent Care & Transit), Vision Care, 401(K), Short-term and Long-term Disability, Life and AD&D coverages.Remote work is not available in the following States:
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