Launch Potato
Manager, Paid Media (Google)
Launch Potato, Sioux Falls, South Dakota, United States, 57102
BASE SALARY:
$70,000 to $100,000 per year, paid bi-monthly
MUST HAVE:
Experience running Google search campaigns including Display, Discovery/Demand Gen, YouTube, and PMax, experience running Bing campaigns, ability to write successful copy for search ads, advanced data analysis capabilities, and have been directly responsible for achieving revenue goals or business level metrics
EXPERIENCE:
A minimum of 4 years experience with planning, managing, and optimizing Google campaigns
YOUR ROLE
As a Paid Media Manager, you will work with senior team members to contribute to the continued growth of paid media campaigns for multiple brands within Launch Potato’s portfolio. You will manage budgets well into the six figures monthly, focusing primarily on Google Search. Your responsibilities will include building campaigns, providing recommendations, and optimizing for a strong return on ad spend (ROAS).
You will report on campaign, product vertical, and business KPIs, oversee testing structures, and perform research to develop new vertical themes based on marketplace insights and competitive analyses. The overall purpose of this position is to increase market share of existing product verticals and expand into new ones as the business grows.
SUCCESS LOOKS LIKE
Own the daily pacing/reporting process for Google Ads across channels (Search, Display, Demand Gen, YouTube, and Performance Max), ensuring campaigns meet goals
Source assets (ad copy & creative materials) for Google campaigns
Plan, launch, and optimize new campaigns across verticals on Google
Perform routine health checks and optimizations to drive higher CTR and lower CPAs
Collaborate with internal teams to provide performance and optimization updates
Document tests, wins, and losses over time, sharing results with the Google team
Utilize competitive research tools to understand vertical landscapes and identify areas of improvement
Become the subject matter expert (SME) of your assigned verticals and campaigns
Grow your Google ad buying skillset and stay updated with platform best practices
WHAT YOU NEED TO SUCCEED
4-5 years of hands-on experience planning, managing, and optimizing Google campaigns
Strong communication skills to develop cross-department relationships
Deep knowledge and a successful track record of managing Google Search campaigns
Experience running other Google campaign types: Display, Discovery/Demand Gen, YouTube, and PMax
Experience writing copy for Search ads
Ability to differentiate between various Google ad channels
Analytical skills to make data-driven decisions
Experience with reporting/analytics software such as Looker, Tableau, etc.
Proficiency in Excel and the ability to analyze large data sets
Embody the values of Launch Potato: Own Outcomes, Embrace Change, No BS, Team Unity, and Hustle
BONUS POINTS FOR
Experience buying on additional platforms, including Bing/Microsoft Ads
Proficiency in additional Google Ads campaign types
Experience writing ad copy and designing image assets
Experience using AI tools to create custom creative assets
Ability to work US Eastern Time Zone 9am-6pm
A general interest and knowledge of personal finance, investing, banking, and/or credit cards
Total Compensation & Rewards
Your compensation package includes a base salary, profit-sharing bonus, and competitive benefits. Launch Potato is a performance-driven company, and future increases will be based on company and personal performance.
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$70,000 to $100,000 per year, paid bi-monthly
MUST HAVE:
Experience running Google search campaigns including Display, Discovery/Demand Gen, YouTube, and PMax, experience running Bing campaigns, ability to write successful copy for search ads, advanced data analysis capabilities, and have been directly responsible for achieving revenue goals or business level metrics
EXPERIENCE:
A minimum of 4 years experience with planning, managing, and optimizing Google campaigns
YOUR ROLE
As a Paid Media Manager, you will work with senior team members to contribute to the continued growth of paid media campaigns for multiple brands within Launch Potato’s portfolio. You will manage budgets well into the six figures monthly, focusing primarily on Google Search. Your responsibilities will include building campaigns, providing recommendations, and optimizing for a strong return on ad spend (ROAS).
You will report on campaign, product vertical, and business KPIs, oversee testing structures, and perform research to develop new vertical themes based on marketplace insights and competitive analyses. The overall purpose of this position is to increase market share of existing product verticals and expand into new ones as the business grows.
SUCCESS LOOKS LIKE
Own the daily pacing/reporting process for Google Ads across channels (Search, Display, Demand Gen, YouTube, and Performance Max), ensuring campaigns meet goals
Source assets (ad copy & creative materials) for Google campaigns
Plan, launch, and optimize new campaigns across verticals on Google
Perform routine health checks and optimizations to drive higher CTR and lower CPAs
Collaborate with internal teams to provide performance and optimization updates
Document tests, wins, and losses over time, sharing results with the Google team
Utilize competitive research tools to understand vertical landscapes and identify areas of improvement
Become the subject matter expert (SME) of your assigned verticals and campaigns
Grow your Google ad buying skillset and stay updated with platform best practices
WHAT YOU NEED TO SUCCEED
4-5 years of hands-on experience planning, managing, and optimizing Google campaigns
Strong communication skills to develop cross-department relationships
Deep knowledge and a successful track record of managing Google Search campaigns
Experience running other Google campaign types: Display, Discovery/Demand Gen, YouTube, and PMax
Experience writing copy for Search ads
Ability to differentiate between various Google ad channels
Analytical skills to make data-driven decisions
Experience with reporting/analytics software such as Looker, Tableau, etc.
Proficiency in Excel and the ability to analyze large data sets
Embody the values of Launch Potato: Own Outcomes, Embrace Change, No BS, Team Unity, and Hustle
BONUS POINTS FOR
Experience buying on additional platforms, including Bing/Microsoft Ads
Proficiency in additional Google Ads campaign types
Experience writing ad copy and designing image assets
Experience using AI tools to create custom creative assets
Ability to work US Eastern Time Zone 9am-6pm
A general interest and knowledge of personal finance, investing, banking, and/or credit cards
Total Compensation & Rewards
Your compensation package includes a base salary, profit-sharing bonus, and competitive benefits. Launch Potato is a performance-driven company, and future increases will be based on company and personal performance.
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