Case Western Reserve University
Graduate & Professional Enrollment Marketing Specialist
Case Western Reserve University, Cleveland, Ohio, us, 44101
POSITION OBJECTIVEWorking in collaboration with the Graduate and Professional Enrollment Marketing Team and key stakeholders, the specialist will support the execution of data-driven digital marketing campaigns and strategies that position graduate and professional enrollment programs to raise awareness, attract initial interest and maintain ongoing engagement among prospective students. The specialist will monitor relevant data and insights from colleagues and program stakeholders to develop concepts and messaging for digital campaigns across platforms including Meta (Facebook, Instagram), LinkedIn, and Google. This individual will support launching campaigns on respective digital platforms, as well as continuous monitoring, enhancing, and reporting of campaigns. Finally, the individual will adapt copy to the nature of the programs and audiences for the pieces, while consistently maintaining Case Western Reserve's distinct style and tone.
ESSENTIAL FUNCTIONS
Collaborate with the Graduate and Professional Enrollment Marketing team and key stakeholders to understand program priorities and timelines; assist in developing marketing strategies with specified objectives and tactics. (10%)Develop, launch, monitor and report on digital campaigns on Meta, LinkedIn and Google. Determine key audiences and targeting approaches, develop compelling ad copy, continually review results and share insights and recommendations and report out to internal and external stakeholders. (75%)Provide support with messaging and copy for additional efforts, including print pieces, emails, digital ads, etc. Work with colleagues to ensure alignment between digital ad campaigns and images/design themes and messages of other outreach efforts. (15%)NONESSENTIAL FUNCTIONSPerform other duties as assigned. ( CONTACTSDepartment: Frequent contact with UMC staff, especially graduate and professional enrollment.University: Contact with program leaders, institutional officials, faculty, staff, students and alumni.External: Occasional contact with university institutional partners, vendors and professional peers.Students: Little to no interaction with students.SUPERVISORY RESPONSIBILITYNo supervisory responsibility.QUALIFICATIONSExperience: At least two years of digital campaign experience, focused on launching campaigns across platforms. Two years writing experience, with an emphasis on marketing/advertising copy required.Education: Bachelor's degree in a relevant discipline.REQUIRED SKILLS
Demonstrated ability to launch digital campaigns on Meta and LinkedIn.Demonstrated ability to monitor campaigns and recommend campaign performance improvements.Demonstrated ability to identify key performance metrics and develop insights to share with internal team and external clients.Demonstrated ability to work effectively in a fast-paced, team-focused environment.Demonstrated ability to write for different channels and platforms, execute messaging appropriate to respective channels and educational programs and incorporate feedback from colleagues and lessons to improve campaign engagement.Demonstrated ability to think strategically, creatively and independently in developing approaches to meet campaign goals.Demonstrated ability to balance multiple projects at once, seek guidance regarding priorities when needed, meet deadlines, and adjust assignments as needed given available resources and time-sensitive developments.Ability to meet consistent attendance and interact with colleagues, supervisors and customers face-to-face or virtually, in a timely, professional manner.WORKING CONDITIONSGeneral office environment. This position is eligible for hybrid/remote work arrangements.Hybrid EligibilityThis position is eligible for hybrid work arrangement up to two remote days per week at the discretion of the department. New employees may begin a hybrid schedule upon approval from the supervisor, successful completion of an orientation period and signing the remote work checklist certification form.Diversity StatementIn employment, as in education, Case Western Reserve University is committed to Equal Opportunity and Diversity. Women, veterans, members of underrepresented minority groups, and individuals with disabilities are encouraged to apply.Reasonable AccommodationsCase Western Reserve University provides reasonable accommodations to applicants with disabilities. Applicants requiring a reasonable accommodation for any part of the application and hiring process should contact the Office of Equity at 216-368-3066 to request a reasonable accommodation. Determinations as to granting reasonable accommodations for any applicant will be made on a case-by-case basis.
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ESSENTIAL FUNCTIONS
Collaborate with the Graduate and Professional Enrollment Marketing team and key stakeholders to understand program priorities and timelines; assist in developing marketing strategies with specified objectives and tactics. (10%)Develop, launch, monitor and report on digital campaigns on Meta, LinkedIn and Google. Determine key audiences and targeting approaches, develop compelling ad copy, continually review results and share insights and recommendations and report out to internal and external stakeholders. (75%)Provide support with messaging and copy for additional efforts, including print pieces, emails, digital ads, etc. Work with colleagues to ensure alignment between digital ad campaigns and images/design themes and messages of other outreach efforts. (15%)NONESSENTIAL FUNCTIONSPerform other duties as assigned. ( CONTACTSDepartment: Frequent contact with UMC staff, especially graduate and professional enrollment.University: Contact with program leaders, institutional officials, faculty, staff, students and alumni.External: Occasional contact with university institutional partners, vendors and professional peers.Students: Little to no interaction with students.SUPERVISORY RESPONSIBILITYNo supervisory responsibility.QUALIFICATIONSExperience: At least two years of digital campaign experience, focused on launching campaigns across platforms. Two years writing experience, with an emphasis on marketing/advertising copy required.Education: Bachelor's degree in a relevant discipline.REQUIRED SKILLS
Demonstrated ability to launch digital campaigns on Meta and LinkedIn.Demonstrated ability to monitor campaigns and recommend campaign performance improvements.Demonstrated ability to identify key performance metrics and develop insights to share with internal team and external clients.Demonstrated ability to work effectively in a fast-paced, team-focused environment.Demonstrated ability to write for different channels and platforms, execute messaging appropriate to respective channels and educational programs and incorporate feedback from colleagues and lessons to improve campaign engagement.Demonstrated ability to think strategically, creatively and independently in developing approaches to meet campaign goals.Demonstrated ability to balance multiple projects at once, seek guidance regarding priorities when needed, meet deadlines, and adjust assignments as needed given available resources and time-sensitive developments.Ability to meet consistent attendance and interact with colleagues, supervisors and customers face-to-face or virtually, in a timely, professional manner.WORKING CONDITIONSGeneral office environment. This position is eligible for hybrid/remote work arrangements.Hybrid EligibilityThis position is eligible for hybrid work arrangement up to two remote days per week at the discretion of the department. New employees may begin a hybrid schedule upon approval from the supervisor, successful completion of an orientation period and signing the remote work checklist certification form.Diversity StatementIn employment, as in education, Case Western Reserve University is committed to Equal Opportunity and Diversity. Women, veterans, members of underrepresented minority groups, and individuals with disabilities are encouraged to apply.Reasonable AccommodationsCase Western Reserve University provides reasonable accommodations to applicants with disabilities. Applicants requiring a reasonable accommodation for any part of the application and hiring process should contact the Office of Equity at 216-368-3066 to request a reasonable accommodation. Determinations as to granting reasonable accommodations for any applicant will be made on a case-by-case basis.
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