Sr. Marketing Manager, GTM Strategy & Product, Digital Health

At Alcon, we are driven by the meaningful work we do to help people see brilliantly. We innovate boldly, champion progress, and act with speed as the global leader in eye care. Here, you’ll be recognized for your commitment and contributions and see your career like never before. Together, we go above and beyond to make an impact in the lives of our patients and customers.We foster an inclusive culture and are looking for diverse, talented people to join Alcon. We are seeking a

Sr. Marketing Manager , to join our GTM Strategy & Product, Digital Health team in Fort Worth, TX. The role of Digital Health refers to the use of technology to improve clinical, business, and wellness outcomes for individuals and organizations. This field includes a wide range of digital tools and solutions, such as mobile apps. By leveraging data, technology, and interoperability, Digital Health aims to enhance the efficiency, accessibility, and quality of healthcare.In this role, a typical day will include:

Go-to-Market (GTM) Leadership: Lead the development of comprehensive GTM strategies for new product launches and market expansions, incorporating insights from sales teams and customers. Collaborate with cross-functional teams, including product management, sales, operations, regional marketing, and other franchise businesses, to ensure a unified approach.Drive Customer Acquisition: Develop and implement strategies to acquire new customers, leveraging a mix of inbound and outbound marketing tactics, including lead generation campaigns, content marketing, events, and partnerships.Strategic Marketing Planning and Execution: Craft and execute innovative and results-driven marketing campaigns, programs, and initiatives. Harness market research, customer insights, and competitive analysis to pinpoint target markets, positioning, messaging, and pricing strategies.Demand Generation: Ability to analyze sales data and marketing metrics to assess campaign effectiveness drive lead generation and demand creation initiatives. Collaborate closely with regional downstream marketing teams to drive initiatives across diverse channels, including digital marketing, content marketing, social media, events, and partnerships.Product Launch Support: Contribute to the planning and execution of successful product launches by orchestrating activities across departments for seamless execution. Develop comprehensive go-to-market plans, messaging, collateral, and sales enablement tools to support product launches and ongoing sales endeavors strategically.Market Research and Analysis: Stay at the forefront of market trends, customer needs, and the competitive landscape through ongoing market research and analysis. Utilize data and insights strategically to inform marketing strategies and drive data-driven decisions.Key Requirements/Minimum Qualifications

Bachelor’s Degree or Equivalent years of directly related experience (or high school +15 yrs; Assoc.+11 yrs; M.S.+4 yrs; PhD+3 yrs)The ability to fluently read, write, understand, and communicate in English.7 Years of Relevant Experience5 Years of Demonstrated LeadershipTravel Requirements: up to 40% DomesticRelocation assistance: YesHow you can thrive at Alcon:

See your career like never before with focused growth and development opportunities.Join Alcon’s mission to provide outstanding, innovative products and solutions to improve sight, improve lives, and grow your career!Alcon provides robust benefits package including health, life, retirement, flexible time off for exempt associates, and much more!Alcon is an Equal Opportunity Employer and participates in E-Verify. Alcon takes pride in maintaining a diverse environment and our policies are not to discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, gender identity, marital or veteran status, disability, or any other legally protected status.

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