Marketing Manager

This is a challenging and unique role which will require collaboration, innovative thinking, and agility to deliver marketing strategy and brand management across diverse areas.Our Client is a leading manufacturer of chilled own-label products and needs a Marketing Manager to develop and implement their marketing strategy to support growth. This hands-on role will create and execute strategies and tactics.Established 50 years ago, our client has grown to become a leader in their field, with ambitious plans requiring an evolving brand and a strong marketing strategy to support growth in the Food Service sector.KEY RESPONSIBILITIESCreate and implement an overall 3-year marketing strategy, framework, and plan through the marketing mix.Establish long- and short-term objectives for the products and geographies, including working closely with the wider team to develop and win new business.Plan, direct, implement, and evaluate the marketing plan that drives increased demand for our products and services.Work closely with the businesses to gain insights and feedback to inform marketing and brand strategy and execution.Support the communication strategy, managing digital communication including social media.Develop and manage an integrated B2B marketing program that promotes increased demand for Fairfax Meadow within the foodservice sector.Develop marketing plans around key seasonal and event-driven areas that maximize the business as the go-to in the sector.Lead building a commercially viable retail branded proposition.Develop and manage a branded portfolio of Meat & Seafood products, identifying the role and direction for the brand within the markets; UK, APAC, North America.Lead commercially viable launch plans, drawing upon existing UK propositions, but with flexibility to adapt key aspects to ensure fit to win for the local market.QUALIFICATIONS, KNOWLEDGE & EXPERIENCEAt least 3 years of market strategy and planning experience.Brand development and management track record.Food service experience preferred, but not required.International experience preferred, but not required.Bachelor's degree in Marketing, Business Admin or related field.Excellent at influencing stakeholders at all levels of the organisation.Strong organisational and planning skills, brilliant at juggling multiple projects and deadlines.Excellent communication and presentation skills.A full driving license.Able to travel between UK sites and occasional travel outside the UK.

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