Director, Business Marketing

B2B Marketing Program ManagerAbout Ezee FiberEzee Fiber is searching for a dynamic and experienced B2B Marketing Manager to lead our business-to-business marketing initiatives and strategy. This pivotal role is essential for driving lead generation and executing impactful marketing campaigns that align with our ambitious growth objectives. The ideal candidate will bring a strategic mindset and innovative approach to enhance our B2B marketing efforts, ensuring we remain at the forefront of the industry. If you're ready to take on a challenging role that will shape our B2B presence and drive substantial business growth, we invite you to join our team.Key ResponsibilitiesDevelop and implement comprehensive B2B marketing strategies to promote Ezee Fiber's internet services.Identify market opportunities and devise plans to capitalize on them.Analyze market trends, customer needs, and competitive landscape to inform marketing strategies.Plan, execute, and optimize multi-channel marketing campaigns.Coordinate with sales teams to ensure alignment and effectiveness of marketing campaigns.Measure and report on the performance of marketing campaigns, using insights to improve future initiatives.Create compelling marketing content, including white papers, case studies, blog posts, and social media updates.Oversee the development of marketing materials, ensuring consistency in brand messaging and tone.Develop and manage lead generation strategies to attract and convert potential business clients.Implement and optimize lead nurturing programs to move prospects through the sales funnel.Build and maintain relationships with key industry partners and stakeholders.Work closely with cross-functional teams, including sales, product development, and customer support, to ensure cohesive marketing efforts.QualificationsBachelor's degree in Marketing, Business Administration, or a related field.5+ years of experience in B2B marketing, preferably in the internet or telecommunications industry.Proven experience in developing and executing successful marketing strategies.Strong understanding of digital marketing, lead generation, and content marketing.Excellent communication, leadership, and project management skills.Ability to analyze data, derive insights, and make data-driven decisions.Creative thinker with a proactive and results-oriented approach.

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