Yamibuy
Marketing Specialist
Yamibuy, Brea, California, United States, 92631
Brea, United States
| Posted on 07/25/2024Responsibilities:
Analyze demographic data on a local, regional, and national level;
Analyze buying and shopping patterns of current and potential consumers for specific types of products sold on the company’s website;
Analyze marketing data and separate them into parts to identify underlying principles, reasons or facts;
Analyze online marketing strategies and compare them with those of the company’s competitors;
Analyze current industry trends and marketing methods (including search engine optimization, content marketing, social media marketing, and email marketing);
Analyze sales performance of discounted products;
Evaluate marketing analysis plans;
Evaluate methods of collecting data relating to customer demographics, preferences, shopping habits, etc.;
Work with Market Research Analysts to evaluate the effectiveness of marketing, advertising, and other strategies;
Evaluate methods of measuring customer satisfaction (In-App Surveys, Post-Service Surveys, and Email Surveys);
Planning and Preparing Marketing Campaigns:
Design website marketing campaigns, especially Western and Eastern holiday marketing campaigns with different themes and leading products;
Design social media marketing campaigns (Platforms including Facebook, Instagram, Twitter, ChineseinLA, and social networking apps like WeChat and Line);
Design tradeshow marketing campaigns (also including local events and fairs for Asian communities);
Design and manage day-to-day email marketing campaigns, periodic newsletters, and other event materials used in various marketing campaigns;
Coordinate and manage marketing campaigns from design, creation to completion of all marketing production related efforts;
Ensure that all marketing materials adhere to brand guidelines, expectations, and budgets;
Collaborate with Market Research Analysts to develop and execute marketing campaigns;
Evaluate and target local competition and recommend strategies to drive customer acquisition and retention;
Negotiate and collaborate with vendors and/or partners executing strategic campaigns;
Collaborate with other departments to oversee advertising tasks;
Reporting Marketing Development and Support:
Collaborate with the Marketing Team to prepare reports on data analysis;
Prepare reports on new product marketing strategies and/or campaign plans;
Prepare different reports of findings and present results to management;
Requirements:
Other major(s) and/or field(s) of study required: marketing, market research, e-commerce, business analytics, communication, telecommunication, or related;
Analytical skills;
Critical-thinking skills;
Technical skills (utilize marketing tools to deliver and track campaign components);
Software/programs: Microsoft Suite, Google Analytics, search engine optimization and search engine marketing, email, and social media, and SQL;
Benefits & Compensation:
• Paid time off (PTO): vacation, sick, and holidays
#J-18808-Ljbffr
| Posted on 07/25/2024Responsibilities:
Analyze demographic data on a local, regional, and national level;
Analyze buying and shopping patterns of current and potential consumers for specific types of products sold on the company’s website;
Analyze marketing data and separate them into parts to identify underlying principles, reasons or facts;
Analyze online marketing strategies and compare them with those of the company’s competitors;
Analyze current industry trends and marketing methods (including search engine optimization, content marketing, social media marketing, and email marketing);
Analyze sales performance of discounted products;
Evaluate marketing analysis plans;
Evaluate methods of collecting data relating to customer demographics, preferences, shopping habits, etc.;
Work with Market Research Analysts to evaluate the effectiveness of marketing, advertising, and other strategies;
Evaluate methods of measuring customer satisfaction (In-App Surveys, Post-Service Surveys, and Email Surveys);
Planning and Preparing Marketing Campaigns:
Design website marketing campaigns, especially Western and Eastern holiday marketing campaigns with different themes and leading products;
Design social media marketing campaigns (Platforms including Facebook, Instagram, Twitter, ChineseinLA, and social networking apps like WeChat and Line);
Design tradeshow marketing campaigns (also including local events and fairs for Asian communities);
Design and manage day-to-day email marketing campaigns, periodic newsletters, and other event materials used in various marketing campaigns;
Coordinate and manage marketing campaigns from design, creation to completion of all marketing production related efforts;
Ensure that all marketing materials adhere to brand guidelines, expectations, and budgets;
Collaborate with Market Research Analysts to develop and execute marketing campaigns;
Evaluate and target local competition and recommend strategies to drive customer acquisition and retention;
Negotiate and collaborate with vendors and/or partners executing strategic campaigns;
Collaborate with other departments to oversee advertising tasks;
Reporting Marketing Development and Support:
Collaborate with the Marketing Team to prepare reports on data analysis;
Prepare reports on new product marketing strategies and/or campaign plans;
Prepare different reports of findings and present results to management;
Requirements:
Other major(s) and/or field(s) of study required: marketing, market research, e-commerce, business analytics, communication, telecommunication, or related;
Analytical skills;
Critical-thinking skills;
Technical skills (utilize marketing tools to deliver and track campaign components);
Software/programs: Microsoft Suite, Google Analytics, search engine optimization and search engine marketing, email, and social media, and SQL;
Benefits & Compensation:
• Paid time off (PTO): vacation, sick, and holidays
#J-18808-Ljbffr