Marketing Specialist

Brea, United States

| Posted on 07/25/2024Responsibilities:

Analyze demographic data on a local, regional, and national level;

Analyze buying and shopping patterns of current and potential consumers for specific types of products sold on the company’s website;

Analyze marketing data and separate them into parts to identify underlying principles, reasons or facts;

Analyze online marketing strategies and compare them with those of the company’s competitors;

Analyze current industry trends and marketing methods (including search engine optimization, content marketing, social media marketing, and email marketing);

Analyze sales performance of discounted products;

Evaluate marketing analysis plans;

Evaluate methods of collecting data relating to customer demographics, preferences, shopping habits, etc.;

Work with Market Research Analysts to evaluate the effectiveness of marketing, advertising, and other strategies;

Evaluate methods of measuring customer satisfaction (In-App Surveys, Post-Service Surveys, and Email Surveys);

Planning and Preparing Marketing Campaigns:

Design website marketing campaigns, especially Western and Eastern holiday marketing campaigns with different themes and leading products;

Design social media marketing campaigns (Platforms including Facebook, Instagram, Twitter, ChineseinLA, and social networking apps like WeChat and Line);

Design tradeshow marketing campaigns (also including local events and fairs for Asian communities);

Design and manage day-to-day email marketing campaigns, periodic newsletters, and other event materials used in various marketing campaigns;

Coordinate and manage marketing campaigns from design, creation to completion of all marketing production related efforts;

Ensure that all marketing materials adhere to brand guidelines, expectations, and budgets;

Collaborate with Market Research Analysts to develop and execute marketing campaigns;

Evaluate and target local competition and recommend strategies to drive customer acquisition and retention;

Negotiate and collaborate with vendors and/or partners executing strategic campaigns;

Collaborate with other departments to oversee advertising tasks;

Reporting Marketing Development and Support:

Collaborate with the Marketing Team to prepare reports on data analysis;

Prepare reports on new product marketing strategies and/or campaign plans;

Prepare different reports of findings and present results to management;

Requirements:

Other major(s) and/or field(s) of study required: marketing, market research, e-commerce, business analytics, communication, telecommunication, or related;

Analytical skills;

Critical-thinking skills;

Technical skills (utilize marketing tools to deliver and track campaign components);

Software/programs: Microsoft Suite, Google Analytics, search engine optimization and search engine marketing, email, and social media, and SQL;

Benefits & Compensation:

• Paid time off (PTO): vacation, sick, and holidays

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