Manager Marketing

We are looking for a Marketing Manager to join our team who will be responsible for carrying out marketing plans and tactics. This position will play a lead role in the development and execution of developing the market trends, and data insights for the North American Food Colors business unit.This position is a performance and results driven role that requires writing, research skills and a high degree of collaboration with other functional areas including product management, R&D, technical customer service, sales, and regulatory. We are seeking someone with a keen analytical skillset and the ability to create dynamic presentations, present with sales to key accounts, support product development and contribute to the growth of the marketing team at Sensient Food Colors.What you’ll do:Competitive Analysis - Identify consumer and product trends to drive new product innovation and provide customers with relevant, proactive business-building ideas. Track and understand the industry and market, being able to assist in the formulation and presentation of a current situation analysis (key market segments, Sensient position, competitive assessments), key issues impacting segment (consumer/market dynamics, internal/external issues/threats), trend assessment, key customer targets and a tactical plan for achieving growth targets.Consumer Insights – Using syndicated data sources and custom research, gain a deep understanding of the packaged food market at both retail and foodservice. Develop vision and key trend framework that technical and marketing teams can deploy in customer facing presentations and ideation sessions.Customer Insights – lead Voice Of the Customer (VOC) market research initiatives that help the business understand what attributes are most valued in a food color supplier. Further, the business seeks to gain a deep understanding of how customers view Sensient versus key competitors. The successful candidate must be able to take the information and identify key trends and opportunities for improvement to gather meaningful insights. Help the General Manager and business unit leadership develop winning value proposition based on the VOC.Sales support - Proactively assist Sales with the development and delivery of key customer presentations highlighting Sensient’s strengths, resources, technologies and category knowledge and our ability to assist the customer by providing solutions to their unique business opportunities.Marketing communications implementation – In collaboration with the Digital Marketing team, develop marketing communications programs. Develop campaign plans and material to support new product launches and key communication initiatives. Collaborate and develop media mix plan between search, e-mail, press releases, advertising, trade show and other tactics. Ensure the integrated plan achieves desired objectives.What you’ll bring:Bachelor’s degree is required in Marketing/Journalism or a related field. MBA is a plus along with 5-8 years of marketing in food and/or consumer packaged goods experience.Expertise in consumer and customer insight driven marketing strategies that effectively target specific unique customer segments.Critical skills are the ability to develop sound business strategies, ability to work with cross-functional teams, ability to handle multiple projects, strong analytical skills, highly developed communication skills, both written and oral and strong interpersonal skills.Expertise in Microsoft Office (Word, Power Point, Excel etc.), Adobe Creative Suite, etc.The ability to support the R&D, Sales and Product Management teams with market needs assessment and innovation project prioritization.What you’ll get:An opportunity to collaborate with your colleagues, onsite 5-days per week.An excellent salary, benefit offering and development opportunities.A thorough and effective training experience during onboarding and beyond.About Sensient:

Sensient Technologies Corporation is a leading global manufacturer and marketer of colors, flavors, and extracts. Sensient employs advanced technologies at facilities around the world to develop specialty food and beverage systems, cosmetic and pharmaceutical systems, specialty colors, and other specialty and fine chemicals. The Company's customers include major international manufacturers representing most of the world's best-known brands.About Sensient Colors:

Sensient Colors is a leading developer, producer, and supplier of natural and synthetic color systems for customers around the globe. The Company's high-performance products play a vital role in the manufacture of foods and beverages, cosmetic and pharmaceutical colors and coatings, and colors for agricultural uses, household cleaners and paper products.Equal Opportunity Employer

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