Amazon
Product Marketing Manager, In-Store Experience, Amazon Fresh
Amazon, Seattle, Washington, us, 98127
Description
Are you a builder who thrives in a fast-paced, startup environment? Do you enjoy working cross-functionally to improve experiences for customers? The Amazon Fresh In-Store Marketing team is looking for an entrepreneurial and organized Product Marketing Manager to help us build, scale and execute complex projects. Our team serves as the voice of our in-store customer. We advocate for a bar-raising CX through improved product experiences, streamlined customer communications and we are responsible for defining marketing requirements for key in-store tools and technologies. We utilize project management as a core discipline to build and drive scalable processes and programs to boost customer engagement and retention for our physical stores.
This role will work closely with Product, Tech and Pricing teams to influence the core roadmap for Electronic Shelf Labels (ELSs) as well as work with 3P agencies to drive enhancements for the signage ordering portal to optimize workflows for signage production and realize cost savings on asset development and internal bandwidth. You will own and manage relationships with several cross-functional stakeholders across product, advertising, UX Design, tech, pricing and marketing teams. You will set the vision for new initiatives leveraging customer insights and proactively anticipate customer needs.
To succeed in this role, you must be a thoughtful project manager, possess strong business acumen, excellent organizational skills, acute analytical skills and the demonstrated ability to use creative thinking to solve complex problems. You should be comfortable with navigating through high degrees of ambiguity, have strong attention to detail and be motivated by a fast-paced startup environment. Strong written and verbal communication skills and an ability to influence partner teams will also be critical.
Key job responsibilities
Liaise with Product Development, Marketing, UX Design, Category, Legal, Pricing and other stakeholders to advocate on behalf of the customer to improve in-store experiencesDevelop testing plans to evaluate how customers interact with key products and programs to inform business requirements and potential future enhancementsPrepare project schedules, define milestones, track and report progress, identify and mitigate risks and escalate/remove blockers as neededInvent new mechanisms or recommend new tools to simplify manual tasks across the team’s workflowsWork with downstream Operations partners to drive excellence in execution for customer communications in our storesCollect and build requirements with Pricing & Promotions, Legal and UX Design teams to ensure all existing and new pricing constructs are conveyed accurately across customer communication touchpointsAbility to develop and implement new concepts to the physical retail environmentTravel to various locations as needed to inform and implement new programs
Basic Qualifications4+ years of professional non-internship marketing experienceExperience building, executing and scaling cross-functional programs or marketing campaigns from concept to completionExperience presenting ideas to various levels of an organization to gain support for initiativesExperience using data and metrics to measure impact and determine improvements
Preferred QualificationsExperience managing external partners to develop marketing programsKnowledge of analytical reporting tools (ie Excel, Tableau)Experience managing and measuring marketing performance in various channelsExperience working in physical, brick & mortar retail a plus
Company - Amazon.com Services LLC
Job ID: A2688302#J-18808-Ljbffr
Are you a builder who thrives in a fast-paced, startup environment? Do you enjoy working cross-functionally to improve experiences for customers? The Amazon Fresh In-Store Marketing team is looking for an entrepreneurial and organized Product Marketing Manager to help us build, scale and execute complex projects. Our team serves as the voice of our in-store customer. We advocate for a bar-raising CX through improved product experiences, streamlined customer communications and we are responsible for defining marketing requirements for key in-store tools and technologies. We utilize project management as a core discipline to build and drive scalable processes and programs to boost customer engagement and retention for our physical stores.
This role will work closely with Product, Tech and Pricing teams to influence the core roadmap for Electronic Shelf Labels (ELSs) as well as work with 3P agencies to drive enhancements for the signage ordering portal to optimize workflows for signage production and realize cost savings on asset development and internal bandwidth. You will own and manage relationships with several cross-functional stakeholders across product, advertising, UX Design, tech, pricing and marketing teams. You will set the vision for new initiatives leveraging customer insights and proactively anticipate customer needs.
To succeed in this role, you must be a thoughtful project manager, possess strong business acumen, excellent organizational skills, acute analytical skills and the demonstrated ability to use creative thinking to solve complex problems. You should be comfortable with navigating through high degrees of ambiguity, have strong attention to detail and be motivated by a fast-paced startup environment. Strong written and verbal communication skills and an ability to influence partner teams will also be critical.
Key job responsibilities
Liaise with Product Development, Marketing, UX Design, Category, Legal, Pricing and other stakeholders to advocate on behalf of the customer to improve in-store experiencesDevelop testing plans to evaluate how customers interact with key products and programs to inform business requirements and potential future enhancementsPrepare project schedules, define milestones, track and report progress, identify and mitigate risks and escalate/remove blockers as neededInvent new mechanisms or recommend new tools to simplify manual tasks across the team’s workflowsWork with downstream Operations partners to drive excellence in execution for customer communications in our storesCollect and build requirements with Pricing & Promotions, Legal and UX Design teams to ensure all existing and new pricing constructs are conveyed accurately across customer communication touchpointsAbility to develop and implement new concepts to the physical retail environmentTravel to various locations as needed to inform and implement new programs
Basic Qualifications4+ years of professional non-internship marketing experienceExperience building, executing and scaling cross-functional programs or marketing campaigns from concept to completionExperience presenting ideas to various levels of an organization to gain support for initiativesExperience using data and metrics to measure impact and determine improvements
Preferred QualificationsExperience managing external partners to develop marketing programsKnowledge of analytical reporting tools (ie Excel, Tableau)Experience managing and measuring marketing performance in various channelsExperience working in physical, brick & mortar retail a plus
Company - Amazon.com Services LLC
Job ID: A2688302#J-18808-Ljbffr