Sinclair Broadcast Group
Sales & Marketing Consultant
Sinclair Broadcast Group, Cincinnati, Ohio, United States, 45208
POSITION SUMMARYWe are looking for a marketing specialist and dedicated sales professional responsible for driving growth of assigned accounts, uncovering new opportunities, nurturing strong relationships with existing clients, and establishing a network to support overall account growth. Marketing Consultants are also expected to learn and utilize the entire Sinclair portfolio of assets when identifying solutions and generating proposals.PRIMARY RESPONSIBILITIESDeliver weekly revenue forecasts within plus or minus 2% accuracy utilizing in-house sales tools and data-rich systems to craft an executable and realistic business plan to meet individual goals.Maintain and continuously grow a book of business or list of accounts and nurture a pipeline of potential business by actively seeking ways to increase spending of existing business.Create effective marketing campaigns for clients and conduct ongoing business reviews to ensure campaigns meet client business needs and exceed client expectations.Analyze key data points within sales reports, maintain awareness of market trends, competitor activities, and customer feedback, and adjust strategies as needed to maximize campaign performance.Provide superior customer service to achieve a brand reputation for reliability, consistency, and credibility in addition to establishing a personal rapport and likeability with local business owners and professional networks.PREFERRED KNOWLEDGE, SKILLS, AND EXPERIENCEFamiliarity with cross-platform marketing solutions and sales methodologiesKnowledge of CRM platforms and sales management softwareAbility to adapt quickly in an unpredictable and rapidly changing environmentExcellent communication, presentation, problem-solving, critical thinking, and time management / prioritization skillsHigh-level proficiency with MS Office applicationsReliable transportation, valid driver's license, and satisfactory driving recordAREAS OF KNOWLEDGE AND EXPERTISE THAT MATTER MOSTEstablishing and maintaining strong and effective relationshipsPaying close attention to customer needs and adapting approach as needs evolveListening for details and checking for understandingDelivering presentations in a clear and compelling mannerCommunicating in a variety of settings, among diverse styles and stakeholders, and with different position levelsUsing compelling arguments to gain client support and commitmentWorking at a brisk pace under pressure and within time constraintsUsing judgement that balances common sense and practicality as a basis for forming opinions and making recommendations
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