Red Bull
Sr. Manager, Key Account Marketing
Red Bull, Santa Monica, California, United States, 90403
Company Description
From nightclubs, bars and festivals to quick service restaurants and delivery apps the On Premise is a unique environment where people come together with an ice cold can of Red Bull. Reporting to the Senior Director of Trade and Key Account Marketing, you will lead the channel marketing strategy with the aim to position us as the #1 brand and product for the consumer and trade. You will increase visible distribution, building our relevance and increased consumption across the entire On Premise channel. You will also implement the On Premise marketing strategy within Key Accounts across Casual Dining, Hotels/Casinos, Entertainment. You will deliver leading marketing programs that secure new business opportunities, whilst expanding execution and driving demand within existing accounts.Job Description
PARTNERSHIPSCollaborate with important partners (eg CMO, Food and Beverage Director, Operations leads, etc.) on strategic planning to align our prioritiesUncover key on premise trends and opportunities and develop marketing solutions by segmentCombine On Premise strategy and marketing plans to activate each segment at scaleUse Brand Assets to unlock sustainable, mutually beneficial partnershipsEnsure programs support goals of securing new business, driving demand and expanding execution within existing accountsSTRATEGY IN THE ON PREMISEBuild Joint Business Plans with top partners within responsible segments of businessCollaborate with Channel Directors and HQ business leads to develop the strategy for your responsible segment(s) of businessUnderstand Key Account landscape and how to apply marketing tactics to fit customer and Red Bull’s needsDevelop and implement year through strategy within Key Account customer and segment programmingBring Marketing strategy into action through ongoing coaching of sales teamsCoordinate with On Premise Trade Marketing Manager for in-store POS developmentWork to protect Red Bull brand equity in all activationsMARKETING CAPABILITIES TO WIN NEW BUSINESSStrategic postioning and negotiation of the use of our assets and propertiesBe the expert in Red Bull Marketing opportunities and programsIdentify the right marketing mix to align with prospective customer prioritiesUnderstand customer needs and align with our Brand and On Premise prioritiesPresent with impact to establish credibility with prospective customer decision makersCollaborate with Trade Marketing Manager to deploy creative Trade solutions to capture attention of decision makers and convert into initial meetingBUILD THE BRAND IN THE ON PREMISEUnderstand and uphold Brand standards across all activationsIntegrate national brand activation calendar into the on premiseCoordinate with On Premise Trade Marketing Manager for in-store POS developmentCoordinate with On Premise Key Account Marketing team and Brand to develop account messaging strategy that aligns with company programsProtect our brand equity in all activationsCUSTOMER MEETINGS AND PLANNING SESSIONSBe the expert in Red Bull Marketing opportunities and programs for customer partnersCollaborate with marketing counterparts (eg Sports, Gaming, Culture, Brand) for account programming integrationUnderstand customer needs and align with our Brand and On Premise prioritiesQualifications
7+ years of Marketing & Sales experienceExperience developing successful marketing programsProject management experienceExperience presenting in customer meetings requiredExperience using insights to inspire actionField Experience On Premise Key Account Experience an advantageBachelor's degree or equivalent work experienceMust be fluent in English, additional language skills an advantageAdditional Information
The base salary range for this position is $136,000 to $151,000 + cash incentivesActual salary offer may vary based on work experience.The base pay range is subject to change and may be modified in the future.Our current Benefits include:Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement(Benefits listed may vary depending on the nature of your employment and/or work location)Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law. We will consider for employment all qualified Applicants, including those with Criminal Histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance.
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From nightclubs, bars and festivals to quick service restaurants and delivery apps the On Premise is a unique environment where people come together with an ice cold can of Red Bull. Reporting to the Senior Director of Trade and Key Account Marketing, you will lead the channel marketing strategy with the aim to position us as the #1 brand and product for the consumer and trade. You will increase visible distribution, building our relevance and increased consumption across the entire On Premise channel. You will also implement the On Premise marketing strategy within Key Accounts across Casual Dining, Hotels/Casinos, Entertainment. You will deliver leading marketing programs that secure new business opportunities, whilst expanding execution and driving demand within existing accounts.Job Description
PARTNERSHIPSCollaborate with important partners (eg CMO, Food and Beverage Director, Operations leads, etc.) on strategic planning to align our prioritiesUncover key on premise trends and opportunities and develop marketing solutions by segmentCombine On Premise strategy and marketing plans to activate each segment at scaleUse Brand Assets to unlock sustainable, mutually beneficial partnershipsEnsure programs support goals of securing new business, driving demand and expanding execution within existing accountsSTRATEGY IN THE ON PREMISEBuild Joint Business Plans with top partners within responsible segments of businessCollaborate with Channel Directors and HQ business leads to develop the strategy for your responsible segment(s) of businessUnderstand Key Account landscape and how to apply marketing tactics to fit customer and Red Bull’s needsDevelop and implement year through strategy within Key Account customer and segment programmingBring Marketing strategy into action through ongoing coaching of sales teamsCoordinate with On Premise Trade Marketing Manager for in-store POS developmentWork to protect Red Bull brand equity in all activationsMARKETING CAPABILITIES TO WIN NEW BUSINESSStrategic postioning and negotiation of the use of our assets and propertiesBe the expert in Red Bull Marketing opportunities and programsIdentify the right marketing mix to align with prospective customer prioritiesUnderstand customer needs and align with our Brand and On Premise prioritiesPresent with impact to establish credibility with prospective customer decision makersCollaborate with Trade Marketing Manager to deploy creative Trade solutions to capture attention of decision makers and convert into initial meetingBUILD THE BRAND IN THE ON PREMISEUnderstand and uphold Brand standards across all activationsIntegrate national brand activation calendar into the on premiseCoordinate with On Premise Trade Marketing Manager for in-store POS developmentCoordinate with On Premise Key Account Marketing team and Brand to develop account messaging strategy that aligns with company programsProtect our brand equity in all activationsCUSTOMER MEETINGS AND PLANNING SESSIONSBe the expert in Red Bull Marketing opportunities and programs for customer partnersCollaborate with marketing counterparts (eg Sports, Gaming, Culture, Brand) for account programming integrationUnderstand customer needs and align with our Brand and On Premise prioritiesQualifications
7+ years of Marketing & Sales experienceExperience developing successful marketing programsProject management experienceExperience presenting in customer meetings requiredExperience using insights to inspire actionField Experience On Premise Key Account Experience an advantageBachelor's degree or equivalent work experienceMust be fluent in English, additional language skills an advantageAdditional Information
The base salary range for this position is $136,000 to $151,000 + cash incentivesActual salary offer may vary based on work experience.The base pay range is subject to change and may be modified in the future.Our current Benefits include:Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement(Benefits listed may vary depending on the nature of your employment and/or work location)Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law. We will consider for employment all qualified Applicants, including those with Criminal Histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance.
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