Content Strategy Manager / Director

Content Strategy Manager/DirectorAbout UsGiftogram is a private rewards and incentives company based in the New York metropolitan area that empowers businesses to reward their employees. Our product-led growth (PLG) model has allowed us to rapidly expand our customer base across the United States. As we accelerate our growth trajectory, we are seeking a Content Strategy Manager/Director.About the RoleThe Content Strategy Manager/Director will be responsible for developing and implementing a comprehensive content strategy that aligns with the Giftogram brand and engages our target audience. This role requires a strategic thinker with a deep understanding of content marketing, SEO, email campaigns, exceptional writing skills, and to partner closely with Product and Customer Success teams.What You’ll DoDevelop and execute a content strategy that supports the company’s goals and drives brand awareness, engagement, and conversions.Conduct competitive market research to identify content opportunities and audience needs.Create a content calendar and ensure timely delivery of high-quality content across all channels.Oversee the creation of engaging and compelling content, including blog posts, articles, whitepapers, case studies, videos, infographics, and social media posts.Foster and manage vendor relationships, providing guidance and feedback to ensure content quality and consistency.Collaborate with cross-functional teams (e.g. product, customer success) to ensure content aligns with business objectives and supports campaign initiatives.Implement SEO best practices to improve content visibility and search rankings.Analyze content performance using analytics tools (e.g., Google Analytics, Google Adwords, SEMrush) and adjust strategies to optimize results.Monitor and report on key content metrics, including traffic, engagement, and conversions.Maintain a consistent brand voice and messaging across all content.Ensure all content adheres to brand guidelines and reflects the company’s values and tone.Develop strategies to increase audience engagement and interaction with our content.Foster relationships with influencers, partners, and industry experts to amplify content reach.Monitor audience feedback and engagement, and adjust content strategy accordingly.What You’ll BringBachelor’s degree in Marketing, Communications, or a related field.5-8 years of experience in content strategy, content marketing, or a related role.Proven experience in developing and executing successful content strategies.Exceptional writing, editing, and communication skills.Strong understanding of SEO best practices and content performance metrics.Experience managing a content team and collaborating with cross-functional teams.Proficiency in content management systems (e.g., WordPress), marketing automation tools, and analytics platforms.Creative thinker with the ability to generate innovative content ideas.Strong organizational and project management skills, with the ability to manage multiple projects simultaneously.What We OfferBase Salary range $100,000-$130,000 + bonus potential + equity potential.401k & Company Match.Medical/Dental/Vision Insurance.Hybrid work schedule (2 days in Parsippany, NJ office).15 PTO Days + Paid company holidays.

#J-18808-Ljbffr