Freddie Mac
Web Content Lead (Hybrid - 3 Days in Office)
Freddie Mac, Mc Lean, Virginia, us, 22107
Explore opportunities for the next step in your career.Position Overview:
If you are a digital communications professional who is passionate about creating top-notch digital experiences, then Freddie Mac is your next destination!Apply today to join the Public Relations Digital Communications team as a Digital Design & Content Sr. In this role you will be responsible for developing and implementing web strategies and projects, in collaboration with our corporate and cross-divisional partners, and maintaining our corporate websites, ensuring they are up to date, user-friendly and visually appealing.Our Impact:
We bring Freddie Mac positioning, tools and resources to life with content that amplifies those communications initiatives across all channels. We collaborate across Freddie Mac to ensure alignment with business objectives––and deliver with excellence.We conceptualize awareness campaigns to raise the profile of Freddie Mac and the services provided to showcase the impact of our work. We’re responsible for the design and implementation of effective communications and marketing strategies, the optimization of existing campaigns, and the creation of new content and digital and marketing strategy. We provide and develop creative direction within the approved brand framework and implement best practices for marketing including web, social media marketing and content amplification.We develop Freddie Mac’s cohesive and differentiated positioning to build our reputation as a transformational organization in the housing market. We break down barriers to understanding and engagement through accessible and engaging content and effective marketing of Freddie Mac tools and resources. We amplify Freddie Mac initiatives across all channels to build a connection between Freddie Mac and its various audiences with the intention of growing engagement, followers and advocates. We are part of cultivating and engaging a passionate and inspired team.Your Impact:
We’re seeking a passionate web content manager who can help us bring to life our content through web content and digital strategies that amplify Freddie Mac while advancing business objectives. The digital communications team is the connective tissue that unites Freddie Mac’s purpose, products and services in a cohesive manner.We take our role as a voice of Freddie Mac seriously and know the importance we play in our role as stewards of Freddie Mac’s profile and reputation.Website Strategy and Management
Oversee the maintenance, optimization and continual improvement of corporate web properties.
Work closely with product leads, developers, UX experts and web designers to create new digital experiences, roll out website enhancements, and report and resolve bugs.
Help develop and manage the execution of website strategy to support corporate communication initiatives and strategic goals.
Lead cross-functional teams on website projects throughout their full lifecycle, from conceptualization, design and requirements gathering to validation, rollout and sunset.
Provide expertise to other business divisions, as needed, on how to manage and optimize their web properties to improve user experience and ensure a cohesive enterprise approach.
Develop and implement SEO strategy, in collaboration with the digital strategy and content teams.
Act as a liaison between business leads and technology teams and vendors to ensure website projects meet requirements and are delivered on time.
Manage third-party vendors to support website technology and domain management.
Monitor, make optimization recommendations and create executive-level reports on performance of web properties.
Qualifications:
5-7 years of related experience.
College degree in marketing, communications, digital media or other relevant subject.
Expert knowledge of website operations, information architecture and content management systems. Experience with Drupal a plus.
Strong understanding of website design principles and accessibility standards. Experience working on WCAG AA or AAA websites a plus.
Experience with web analytics and UX/UI optimization tools such as Google Analytics, Looker Studio, user survey tools, heat-mapping tools, and web design and iteration tools such as Figma and InVision.
Strong understanding of search engine optimization and familiarity with SEO tools. Experience with Moz a plus.
Experience translating complex technical information to make it understandable to business partners.
Experience managing third-party vendors.
Working knowledge of HTML, CSS and JavaScript.
Strong troubleshooting skills and the ability to work independently.
Strong organizational skills and flexibility.
The ability to adapt to change quickly and tackle unfamiliar requests with a positive attitude and resourcefulness.
Strong time and project management skills.
Public Relations agency, media relations and/or Capitol Hill experience a plus.
Keys to Success in this Role:
Able to thrive in fast-paced environments, while being flexible, collaborative and deadline driven.
Positive relationship-building skills.
Demonstrated experience in digital communications, including web, digital and marketing strategies.
Creative, research-focused with a strong ability to collaborate with digital partners across the organization.
Exceptional written and verbal skills.
Attention to detail with strong time management skills.
Today, Freddie Mac makes home possible for one in four home borrowers and is one of the largest sources of financing for multifamily housing. Join our smart, creative and dedicated team and you’ll do important work for the housing finance system and make a difference in the lives of others.We are an equal opportunity employer and value diversity and inclusion at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status or any other characteristic protected by applicable law.Freddie Mac offers a comprehensive total rewards package to include competitive compensation and market-leading benefit programs. Information on these benefit programs is available on our
Careers
site.This position has an annualized market-based salary range of $90,000 - $136,000 and is eligible to participate in the annual incentive program. The final salary offered will generally fall within this range and is dependent on various factors including but not limited to the responsibilities of the position, experience, skill set, internal pay equity and other relevant qualifications of the applicant.#J-18808-Ljbffr
If you are a digital communications professional who is passionate about creating top-notch digital experiences, then Freddie Mac is your next destination!Apply today to join the Public Relations Digital Communications team as a Digital Design & Content Sr. In this role you will be responsible for developing and implementing web strategies and projects, in collaboration with our corporate and cross-divisional partners, and maintaining our corporate websites, ensuring they are up to date, user-friendly and visually appealing.Our Impact:
We bring Freddie Mac positioning, tools and resources to life with content that amplifies those communications initiatives across all channels. We collaborate across Freddie Mac to ensure alignment with business objectives––and deliver with excellence.We conceptualize awareness campaigns to raise the profile of Freddie Mac and the services provided to showcase the impact of our work. We’re responsible for the design and implementation of effective communications and marketing strategies, the optimization of existing campaigns, and the creation of new content and digital and marketing strategy. We provide and develop creative direction within the approved brand framework and implement best practices for marketing including web, social media marketing and content amplification.We develop Freddie Mac’s cohesive and differentiated positioning to build our reputation as a transformational organization in the housing market. We break down barriers to understanding and engagement through accessible and engaging content and effective marketing of Freddie Mac tools and resources. We amplify Freddie Mac initiatives across all channels to build a connection between Freddie Mac and its various audiences with the intention of growing engagement, followers and advocates. We are part of cultivating and engaging a passionate and inspired team.Your Impact:
We’re seeking a passionate web content manager who can help us bring to life our content through web content and digital strategies that amplify Freddie Mac while advancing business objectives. The digital communications team is the connective tissue that unites Freddie Mac’s purpose, products and services in a cohesive manner.We take our role as a voice of Freddie Mac seriously and know the importance we play in our role as stewards of Freddie Mac’s profile and reputation.Website Strategy and Management
Oversee the maintenance, optimization and continual improvement of corporate web properties.
Work closely with product leads, developers, UX experts and web designers to create new digital experiences, roll out website enhancements, and report and resolve bugs.
Help develop and manage the execution of website strategy to support corporate communication initiatives and strategic goals.
Lead cross-functional teams on website projects throughout their full lifecycle, from conceptualization, design and requirements gathering to validation, rollout and sunset.
Provide expertise to other business divisions, as needed, on how to manage and optimize their web properties to improve user experience and ensure a cohesive enterprise approach.
Develop and implement SEO strategy, in collaboration with the digital strategy and content teams.
Act as a liaison between business leads and technology teams and vendors to ensure website projects meet requirements and are delivered on time.
Manage third-party vendors to support website technology and domain management.
Monitor, make optimization recommendations and create executive-level reports on performance of web properties.
Qualifications:
5-7 years of related experience.
College degree in marketing, communications, digital media or other relevant subject.
Expert knowledge of website operations, information architecture and content management systems. Experience with Drupal a plus.
Strong understanding of website design principles and accessibility standards. Experience working on WCAG AA or AAA websites a plus.
Experience with web analytics and UX/UI optimization tools such as Google Analytics, Looker Studio, user survey tools, heat-mapping tools, and web design and iteration tools such as Figma and InVision.
Strong understanding of search engine optimization and familiarity with SEO tools. Experience with Moz a plus.
Experience translating complex technical information to make it understandable to business partners.
Experience managing third-party vendors.
Working knowledge of HTML, CSS and JavaScript.
Strong troubleshooting skills and the ability to work independently.
Strong organizational skills and flexibility.
The ability to adapt to change quickly and tackle unfamiliar requests with a positive attitude and resourcefulness.
Strong time and project management skills.
Public Relations agency, media relations and/or Capitol Hill experience a plus.
Keys to Success in this Role:
Able to thrive in fast-paced environments, while being flexible, collaborative and deadline driven.
Positive relationship-building skills.
Demonstrated experience in digital communications, including web, digital and marketing strategies.
Creative, research-focused with a strong ability to collaborate with digital partners across the organization.
Exceptional written and verbal skills.
Attention to detail with strong time management skills.
Today, Freddie Mac makes home possible for one in four home borrowers and is one of the largest sources of financing for multifamily housing. Join our smart, creative and dedicated team and you’ll do important work for the housing finance system and make a difference in the lives of others.We are an equal opportunity employer and value diversity and inclusion at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status or any other characteristic protected by applicable law.Freddie Mac offers a comprehensive total rewards package to include competitive compensation and market-leading benefit programs. Information on these benefit programs is available on our
Careers
site.This position has an annualized market-based salary range of $90,000 - $136,000 and is eligible to participate in the annual incentive program. The final salary offered will generally fall within this range and is dependent on various factors including but not limited to the responsibilities of the position, experience, skill set, internal pay equity and other relevant qualifications of the applicant.#J-18808-Ljbffr