Kuali, Inc.
Product Marketing Manager
Kuali, Inc., Little Ferry, New Jersey, us, 07643
Kuali is seeking a highly motivated and experienced Product Marketing Manager to join our team. As a Product Marketing Manager, you will be responsible for developing and executing marketing strategies to promote our Kuali Student suite, drive customer engagement, and ensure our solutions are effectively communicated to the market. This role is critical in driving user adoption, growth, and revenue.
Who are we?
Kuali builds software solutions for higher education. We help our customers — colleges & universities — focus on providing a fantastic education to students by decreasing their administrative costs. We work in a competitive space, ripe for innovation, with users ready to be delighted.
Our Culture
As a company, we are guided by our cultural values:
Iterate to evolveCultivate opennessAct with accountabilityAssume the bestPractice humilityDeliver amazing experiences
We work remotely, and have for years. Distributed work is in our bones, with a history of institutions working across state lines for many years. Our employees each work in the environment where theyʼre happiest, from Massachusetts to Seattle. We work consciously to create a collaborative and healthy remote work culture, and we travel to meet in person a few times each year. We feel it’s important for employees to come to work refreshed and ready for the week so we have a four day work week policy, Monday-Thursday.
Everyone should love their work.
Kuali has been voted a top place to work for 7 years in a row by the Salt Lake Tribune. We also made Forbes' list of America's Best Startup Employers for 2020.
At Kuali, we embrace diversity and inclusion at every level. We value and respect individuals from all backgrounds, recognizing that a rich tapestry of experiences and perspectives fuels our success as a company and enriches our collective human experience.
What You’ll Be Responsible For
Product Positioning and Messaging: Develop clear and compelling product positioning and messaging that differentiates our offerings in the eRA market.Launch integrated campaigns to generate sales pipeline and drive revenue.Manage campaign planning and determine targeting and messaging to drive net-new leads, nurture existing leads, and most importantly, convert leads into high-quality MQLs that sales can run with.Sales enablement – communicate the value proposition and develop the tools that support successful salesGo-to-Market Strategy: Develop and execute go-to-market plans for new product launches, including target audience segmentation, pricing strategies, and distribution channels.Market intelligence – be the expert on our buyers, how they buy and their buying criteria; be the expert on your competition and how to competeDemand generation – develop the strategy and manage the marketing programs that drive demand for your productStorytelling – Spend time with partners and customers discovering their stories and strategically communicating with them through creative content production.Sales and Marketing Content – From the website, to thought-leader publications, sales data sheets, proposals and demonstrations, you’ll own the creation of content that drives growth for Kuali Student products.Customer Communications – You’ll work with the product team to create content to nurture relationships and add value.Event Strategy: Plan and manage Kuali’s presence at key industry events, such as research administration and/or ed tech conferences.Analytics and Measurement: Define key performance indicators (KPIs) and implement measurement tools to track and analyze the success of marketing initiatives.Cross-functional Collaboration: Work closely with product development, sales and customer success to ensure alignment on product messaging and strategy.Representing and demonstrating Kuali values, brand, and mission
About You
Product Marketing Manager experience with SaaS and B2B companies.You look at our company values and think: I want to be in that environment and contribute to it.Youʼre an amazing communicator. You listen, and your written, oral, and visual communication is clear, concise, and tuned carefully to your audience.Youʼre a resourceful, creative, problem solver.You know your stuff. You can think your way through complex issues, have a keen eye for details, and talk about it all confidently, accurately, and honestly.You’re a creative thinker with the ability to generate innovative marketing ideas.You have strong project management skills and the ability to manage multiple initiatives simultaneously.You have strong analytical skills with the ability to translate data into actionable insights.Youʼre organized, communicative, and accountable—you own your role entirely, while being open to criticism, suggestions, edits, and new ideas.You're self-motivated and persistent and have a thirst for knowledge and growth within the .edu space.Youʼre curious and continuously seek knowledge and share your discoveries with others.You're resourceful and collaborative in seeking solutions. When you're faced with a problem, you work to solve it with persistence and urgency.You’re comfortable being part of a fully remote team, and you have a suitable home working environment or alternative.
We’d Be Delighted If You Bring Experience With
Experience with the Higher Education community and a deep understanding of the ‘business’ of colleges and universitiesExperience creating sales and marketing content for business, higher ed or government audiencesExperience supporting, demonstrating or conducting training for business or academic software systemsStrong understanding of B2B content marketing strategies, web content production, webinar hosting and production and nurture campaign developmentExperience representing products or businesses at professional conferences
Perks
Remote-first work4 day, 32-hour work week (we call Thursday's "Kuali Friday")Top-of-the-line equipment of your choice to get your job doneA truly exceptional benefits package including full premium coverage for employee and dependent medical and dental care401(k) matchingEmployee stock option planPaid Maternity/Parental leaveAll the paid time off you need (just work it out with your manager)Allowance for continuing education, conferences, and/or trainingSpace to work on self-driven projects during quarterly “hack weeks”Employee resource groups and community events
#J-18808-Ljbffr
Who are we?
Kuali builds software solutions for higher education. We help our customers — colleges & universities — focus on providing a fantastic education to students by decreasing their administrative costs. We work in a competitive space, ripe for innovation, with users ready to be delighted.
Our Culture
As a company, we are guided by our cultural values:
Iterate to evolveCultivate opennessAct with accountabilityAssume the bestPractice humilityDeliver amazing experiences
We work remotely, and have for years. Distributed work is in our bones, with a history of institutions working across state lines for many years. Our employees each work in the environment where theyʼre happiest, from Massachusetts to Seattle. We work consciously to create a collaborative and healthy remote work culture, and we travel to meet in person a few times each year. We feel it’s important for employees to come to work refreshed and ready for the week so we have a four day work week policy, Monday-Thursday.
Everyone should love their work.
Kuali has been voted a top place to work for 7 years in a row by the Salt Lake Tribune. We also made Forbes' list of America's Best Startup Employers for 2020.
At Kuali, we embrace diversity and inclusion at every level. We value and respect individuals from all backgrounds, recognizing that a rich tapestry of experiences and perspectives fuels our success as a company and enriches our collective human experience.
What You’ll Be Responsible For
Product Positioning and Messaging: Develop clear and compelling product positioning and messaging that differentiates our offerings in the eRA market.Launch integrated campaigns to generate sales pipeline and drive revenue.Manage campaign planning and determine targeting and messaging to drive net-new leads, nurture existing leads, and most importantly, convert leads into high-quality MQLs that sales can run with.Sales enablement – communicate the value proposition and develop the tools that support successful salesGo-to-Market Strategy: Develop and execute go-to-market plans for new product launches, including target audience segmentation, pricing strategies, and distribution channels.Market intelligence – be the expert on our buyers, how they buy and their buying criteria; be the expert on your competition and how to competeDemand generation – develop the strategy and manage the marketing programs that drive demand for your productStorytelling – Spend time with partners and customers discovering their stories and strategically communicating with them through creative content production.Sales and Marketing Content – From the website, to thought-leader publications, sales data sheets, proposals and demonstrations, you’ll own the creation of content that drives growth for Kuali Student products.Customer Communications – You’ll work with the product team to create content to nurture relationships and add value.Event Strategy: Plan and manage Kuali’s presence at key industry events, such as research administration and/or ed tech conferences.Analytics and Measurement: Define key performance indicators (KPIs) and implement measurement tools to track and analyze the success of marketing initiatives.Cross-functional Collaboration: Work closely with product development, sales and customer success to ensure alignment on product messaging and strategy.Representing and demonstrating Kuali values, brand, and mission
About You
Product Marketing Manager experience with SaaS and B2B companies.You look at our company values and think: I want to be in that environment and contribute to it.Youʼre an amazing communicator. You listen, and your written, oral, and visual communication is clear, concise, and tuned carefully to your audience.Youʼre a resourceful, creative, problem solver.You know your stuff. You can think your way through complex issues, have a keen eye for details, and talk about it all confidently, accurately, and honestly.You’re a creative thinker with the ability to generate innovative marketing ideas.You have strong project management skills and the ability to manage multiple initiatives simultaneously.You have strong analytical skills with the ability to translate data into actionable insights.Youʼre organized, communicative, and accountable—you own your role entirely, while being open to criticism, suggestions, edits, and new ideas.You're self-motivated and persistent and have a thirst for knowledge and growth within the .edu space.Youʼre curious and continuously seek knowledge and share your discoveries with others.You're resourceful and collaborative in seeking solutions. When you're faced with a problem, you work to solve it with persistence and urgency.You’re comfortable being part of a fully remote team, and you have a suitable home working environment or alternative.
We’d Be Delighted If You Bring Experience With
Experience with the Higher Education community and a deep understanding of the ‘business’ of colleges and universitiesExperience creating sales and marketing content for business, higher ed or government audiencesExperience supporting, demonstrating or conducting training for business or academic software systemsStrong understanding of B2B content marketing strategies, web content production, webinar hosting and production and nurture campaign developmentExperience representing products or businesses at professional conferences
Perks
Remote-first work4 day, 32-hour work week (we call Thursday's "Kuali Friday")Top-of-the-line equipment of your choice to get your job doneA truly exceptional benefits package including full premium coverage for employee and dependent medical and dental care401(k) matchingEmployee stock option planPaid Maternity/Parental leaveAll the paid time off you need (just work it out with your manager)Allowance for continuing education, conferences, and/or trainingSpace to work on self-driven projects during quarterly “hack weeks”Employee resource groups and community events
#J-18808-Ljbffr