Gartner
Marketing Manager, Conferences
Gartner, Irving, Texas, United States, 75084
About this role:Gartner Conferences help IT and business executives and their teams achieve stronger performance on their organizations mission-critical priorities. We are seeking a hands-on Global Exhibitor Sales Digital Marketing Manager to develop and execute digital marketing strategies that amplify the Global Exhibiting Opportunities within Gartner conferences. This position will be responsible for developing and managing sponsored content, LinkedIn, Google, Video, Email campaigns for Global Exhibitor Sales Marketing. They will be responsible for crafting a compelling value proposition based on fact-based insights and then use that knowledge to drive the development of positioning and messaging that empowers our exhibitor-facing channels and deliver on commercial conference exhibitor revenue goals. This individual will collaborate with our content, brand, conference attendee marketing, program management, and sales enablement teams to develop innovative programs that drive conversion.What you’ll do:Oversee, develop, and execute marketing messages and strategies that increase Gartner Conferences brand awareness and exhibiting opportunities.Understand the competitive landscape—be an expert on our competition and how they are positioned on various platforms.Oversee Global Exhibitor Sales microsite and individual marketing sites/exhibitor pages – ensuring keywords and messaging are relevant.Evaluate/create video content for Sales, Email and Digital Campaigns.Perform and present data analysis of key metrics from various initiatives to identify, recommend and optimize multiple Digital, Email Marketing programs, including ROI analysis, benchmarking.Perform content audits on digital/email campaigns – run A/B testing – determine what kind of content is missing/needs. Drive changes to our sales and marketing processes based on learnings.Assess the effectiveness of the TOFU marketing programs on an ongoing basis, and report back to the business on required changes.Work with brand, digital team, SEO, creative center of excellence, producers to create content.Research and stay up to date on the latest developments in terms of search engine optimization, content trends and consumer behavior.Collaborate with Sales, Sales Enablement and Marketing to develop exhibitor positioning and messaging that resonates with our target buyer.Understand and document our buyer’s process, including where they get information, and the who, what, when and why behind the decisions they make. Then drive changes to our sales and marketing processes based on what you learn.Understand and support our sales channels and develop TOFU internal tools and external collateral and teach them how and when to use it.Be a team player and support in-person lead generation activities to enhance the prospect/sponsor experience; this would include managing logistics and ensuring onsite execution runs smoothly, only on an as-needed basis.What you'll need:Bachelor's Degree in related field of study.Minimum of 5+ years’ experience in B2B product marketing and value message development to executive level audience.Experience in outbound / digital marketing and direct responsibility for delivering revenue through marketing and sales channels.Proven marketing leader and partner to sales and client-facing stakeholders.Knowledge and experience in multi-channel marketing campaign creation, lead management, and pipeline conversion.Data-driven and analytical; experience with Google Analytics and PowerBI a plus.Great interpersonal, collaborative and oral/written communication skills.Experience with fundamental principles of design.SEO/SEM, web content creation and content management skills; experience with Adobe Experience Manager a plus.Left Brain + Right Brain by nature; understand customer insights, data and analysis and be able to use it to develop compelling messaging, copy and content.A successful candidate will be:Intellectually Curious – Able to understand qualitative and quantitative research, the market landscape, new thought leadership and transpose the concepts into simple, engaging messages.Strong communicator – Must have strong presentation and writing/editing skills. Able to write in an engaging way.Collaborative - Demonstrated initiative and resourcefulness; Ability to build relationships and work well with multiple partners across the Global Marketing Team and with key stakeholders across the business.Self-starter – This individual must be adaptable, persuasive, tenacious, perceptive, and be able to respond appropriately to change.Detail-oriented – Pays attention to detail, self-QCs, makes a conscious effort to avoid mistakes and understand causes instead of just the effects.Analytical – Ability to define problems, collect data, establish facts, and draw valid conclusions.Project manager – Ability to coordinate efforts cross-functionally to achieve positive end results.Positive – Approaches work with a positive attitude; views challenges or setbacks as opportunities to learn, improve processes and strengthen working relationships.Who are we?At Gartner, Inc. (NYSE:IT), we guide the leaders who shape the world. Our mission relies on expert analysis and bold ideas to deliver actionable, objective insight, helping enterprise leaders and their teams succeed with their mission-critical priorities.What makes Gartner a great place to work?Our sustained success creates limitless opportunities for you to grow professionally and flourish personally. We hire remarkable people who collaborate and win as a team. Together, our singular, unifying goal is to deliver results for our clients.What do we offer?Gartner offers world-class benefits, highly competitive compensation and disproportionate rewards for top performers.The policy of Gartner is to provide equal employment opportunities to all applicants and employees without regard to race, color, creed, religion, sex, sexual orientation, gender identity, marital status, citizenship status, age, national origin, ancestry, disability, veteran status, or any other legally protected status.
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