Senior Director of Marketing

About BlackCloakBlackCloak’s mission is to protect corporate executives and high-profile individuals in their personal lives, mitigating risks to their families, companies, reputation, and finances. We defend our clients’ digital lives from hackers, privacy leaks, and identity theft. If you are passionate about helping to protect others, then keep reading - this may be your next great opportunity.As Sr. Director of Marketing, you will be responsible for the development, implementation, and coordination of marketing programs. This is a hands-on opportunity that will be very visible and actively engaged in every aspect of the company. You will be responsible for developing and executing comprehensive, integrated demand generation campaigns including email marketing, webinar and lead nurture tactics that deliver a consistent pipeline of high-quality leads. You will also manage all SEO activities such as content strategy, link building, and keyword strategy to increase rankings on all major search networks, create and deploy graphics, layouts, and other design elements for all print and digital collateral, and manage company events such as conferences, networking events, and webinars for our sales and executive staff.You will also be responsible for the development and deployment of analytics that provide insights and trends for data-driven planning.This position will collaborate closely with members of the sales team as well as internal and external resources to meet aggressive growth goals. You will be joining a team that moves fast and wears many hats. You will work closely with Customer Experience, Sales, IT, and Finance to continue the evolution of the technology, business processes, program execution, and analytics to support the company’s fast growth plan.

What you will do

Partner with the Sales Team, Executive team, and Company to bring the BlackCloak Platform to the market.Sales Enablement: Empower the sales team with tools, resources and insights necessary for success. Ensure that marketing initiatives seamlessly translate into sales strategies.Content Development: Oversee the creation of compelling content across various platforms. Ensure that content aligns with BlackCloak’s brand voice, product positioning, and marketing objectives.Demand Generation: Develop and implement strategies to drive lead acquisition and nurture prospects through the sales funnel. Use a blend of content, events, and digital tactics to optimize conversion rates. Collaborate with sales to align efforts and enhance lead quality.Strategic Leadership: Develop, implement, and execute the overall marketing strategy in alignment with the company’s business objectives. Provide strategic direction to ensure all initiatives support the organization's long-term goals.Product Positioning and Messaging: Direct and refine product positions, ensuring that BlackCloak offerings are uniquely presented and resonate with target markets (B2B (Main Focus), HNWI, Partnerships).Brand management and Press Strategy: Oversee brand consistency. Develop and execute a press strategy that enhances BlackCloak’s reputation and presence in the Cybersecurity sector.Customer Relations: Cultivate relationships with our potential customers. Design and implement strategies that position BlackCloak as a leader and go-to authority in Digital Executive Protection.Market Intelligence: Harness market insights to inform and refine the marketing strategy. Stay ahead of industry trends, competitive shifts, and emerging opportunities to ensure BlackCloak remains at the forefront.Field Marketing: Lead field marketing initiatives, coordinate events and other on-the-ground activities that expand BlackCloak’s presence and influence.What you need to be successful

7+ years of marketing experience. Previous experience and knowledge of Cybersecurity is a

MUST .Prior experience with privacy products and fraud/identity theft is helpful.Relevant BA/BS degree.Proven experience in a senior marketing role, with a success track record of developing, implementing, and executing strategic marketing initiatives.Experience managing up, across an executive team, and a small team. Exceptional strategic thinking, problem-solving, and decision-making abilities.Extensive experience with CRM tools (i.e. Salesforce, HubSpot a plus) and marketing automation solutions.Deep understanding of how to optimize the infrastructure, workflows, and analytics.Expert understanding of the lead-to-sales funnel and demand generation.Quantitative data analysis of program effectiveness, forecasting, and ROI; exceptional analytical and reporting skills.Experience with Account-based Marketing.Stellar written and oral communication skills.Experience in website design and content development; Google Analytics.Excellent time management, able to balance many projects at once.

Benefits for Full-Time Employees100% Remote100% Paid Employee Medical Insurance Premium401k matchCompany EquityPTO and Sick LeavePaid HolidaysMultiple off-site events throughout the yearIn-home office stipendBlackCloak offers a competitive salary, exceptional benefits, and a dynamic work environment.BlackCloak is headquartered in Orlando, Florida and has a remote workforce throughout the U.S.We are an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, marital status, age, disability, national or ethnic origin, military service status, citizenship, or other protected characteristic.Learn More about UsWebsite:

https://blackcloak.ioLinkedIn: /blackcloakTwitter: @BlackCloakCyberWhite Paper:

https://bc.blackcloak.io/quantifying-the-business-need-for-digital-executive-protection-report-download#liremote

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