Weedmaps
Lifecycle Marketing Specialist (Hybrid)
Weedmaps, Austin, Texas, us, 78716
Overview:
The Lifecycle Marketing Specialist will conceive, build and optimize lifecycle marketing programs to engage, convert, and retain consumers on the Weedmaps marketplace. This role will recommend strategies and tactics, integrate the contributions of collaborators across the company, and continually improve campaigns that reach millions of people.
The impact you'll make:
Conceive, develop, AB test, and optimize omnichannel lifecycle marketing campaigns to convert, and retain users
Create, validate, and fine-tune mobile-responsive email templates using HTML, CSS, Liquid code, and Litmus
Utilize Braze to dynamically trigger, target, and personalize messages and message elements
Strategically experiment with various messaging channels including email, push, in-app messages, and app inbox notifications to determine the most effective methods for user engagement
Establish necessary reporting, analyze results and develop hypotheses for further optimization
Work with Growth, Marketing, and Product Development teams on multiple priorities and deadlines
Use collaboration tools including JIRA, Confluence, Slack, Figma, and Google Docs to document and communicate tasks
What you've accomplished:
Expertise in consumer-scale email and push marketing, with 3 years of directly related professional experience
Familiarity with campaign design and development for email, push, and in-app messages
Proficiency in copywriting and content strategies for driving engagement and direct response
Expertise with Braze or similar app event-driven message automation platforms such as Iterable or Customerio
Skills in mobile-responsive email template coding using HTML and CSS
Proficiency with tools like Litmus for email template validation
Competence in writing Liquid code for message personalization and dynamic content insertion
Experience with AB testing and optimization
Bonus points:
In depth knowledge of Braze strongly preferred.
Basic image asset editing skills, with Photoshop or similar tools
Knowledge of media asset management best practices
Familiarity with campaign analytics and attribution using UTM parameters and link tracking tools like Branch.io
Familiarity with deep link setup for native apps, using URL parameters and deep-linking tools
Understanding of customer data platforms such as Twilio Segment CDP for audience segmentation and campaign triggering
Why Work at Weedmaps?
You get to work at the leading technology company in the cannabis industry
You get to play a meaningful role in helping to advance cannabis causes, including helping improve the lives of patients who rely on the benefits of cannabis
You get an opportunity to shape the future of the cannabis industry
You get to work on challenging issues in a collaborative environment that encourages you to do your best
You get to work in a casual and fun environment; no fancy clothes required, but you are free to dress to the nines!
Generous PTO and company holidays
Numerous opportunities and tools to learn and grow your professional skills
Endless opportunities to network and connect with other Weedmappers through speaker series, Employee Resource Groups, happy hours, team celebrations, game nights, and much more!
Weedmaps is an equal opportunity employer and makes employment decisions on the basis of merit. The Company prohibits unlawful discrimination against employees or applicants based on race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, military status, veteran status, sexual orientation, transgender identity, citizenship status, pregnancy, or any other consideration made unlawful by federal, state, or local laws.
About Weedmaps:
WM Technology, Inc.’s (Nasdaq: MAPS) mission is to power a transparent and inclusive global cannabis economy. Founded in 2008, WM Technology is a leading technology and software infrastructure provider to the cannabis industry.
#J-18808-Ljbffr
The Lifecycle Marketing Specialist will conceive, build and optimize lifecycle marketing programs to engage, convert, and retain consumers on the Weedmaps marketplace. This role will recommend strategies and tactics, integrate the contributions of collaborators across the company, and continually improve campaigns that reach millions of people.
The impact you'll make:
Conceive, develop, AB test, and optimize omnichannel lifecycle marketing campaigns to convert, and retain users
Create, validate, and fine-tune mobile-responsive email templates using HTML, CSS, Liquid code, and Litmus
Utilize Braze to dynamically trigger, target, and personalize messages and message elements
Strategically experiment with various messaging channels including email, push, in-app messages, and app inbox notifications to determine the most effective methods for user engagement
Establish necessary reporting, analyze results and develop hypotheses for further optimization
Work with Growth, Marketing, and Product Development teams on multiple priorities and deadlines
Use collaboration tools including JIRA, Confluence, Slack, Figma, and Google Docs to document and communicate tasks
What you've accomplished:
Expertise in consumer-scale email and push marketing, with 3 years of directly related professional experience
Familiarity with campaign design and development for email, push, and in-app messages
Proficiency in copywriting and content strategies for driving engagement and direct response
Expertise with Braze or similar app event-driven message automation platforms such as Iterable or Customerio
Skills in mobile-responsive email template coding using HTML and CSS
Proficiency with tools like Litmus for email template validation
Competence in writing Liquid code for message personalization and dynamic content insertion
Experience with AB testing and optimization
Bonus points:
In depth knowledge of Braze strongly preferred.
Basic image asset editing skills, with Photoshop or similar tools
Knowledge of media asset management best practices
Familiarity with campaign analytics and attribution using UTM parameters and link tracking tools like Branch.io
Familiarity with deep link setup for native apps, using URL parameters and deep-linking tools
Understanding of customer data platforms such as Twilio Segment CDP for audience segmentation and campaign triggering
Why Work at Weedmaps?
You get to work at the leading technology company in the cannabis industry
You get to play a meaningful role in helping to advance cannabis causes, including helping improve the lives of patients who rely on the benefits of cannabis
You get an opportunity to shape the future of the cannabis industry
You get to work on challenging issues in a collaborative environment that encourages you to do your best
You get to work in a casual and fun environment; no fancy clothes required, but you are free to dress to the nines!
Generous PTO and company holidays
Numerous opportunities and tools to learn and grow your professional skills
Endless opportunities to network and connect with other Weedmappers through speaker series, Employee Resource Groups, happy hours, team celebrations, game nights, and much more!
Weedmaps is an equal opportunity employer and makes employment decisions on the basis of merit. The Company prohibits unlawful discrimination against employees or applicants based on race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, military status, veteran status, sexual orientation, transgender identity, citizenship status, pregnancy, or any other consideration made unlawful by federal, state, or local laws.
About Weedmaps:
WM Technology, Inc.’s (Nasdaq: MAPS) mission is to power a transparent and inclusive global cannabis economy. Founded in 2008, WM Technology is a leading technology and software infrastructure provider to the cannabis industry.
#J-18808-Ljbffr