NextRoll Inc.
Connected TV GTM Strategy Lead
NextRoll Inc., San Francisco, California, United States, 94199
NextRoll is seeking a dynamic and experienced Connected TV Go-to-Market (GTM) Strategy Lead to drive our strategy, partnerships, and GTM efforts in the rapidly evolving Connected TV landscape. This is an instrumental role that offers an exciting opportunity to shape the future of Connected TV advertising and drive growth for the business in a dynamic, fast-paced environment. You will report to our Chief Business Officer and will be a senior individual contributor position. You will closely collaborate with the marketing, product, partnership and sales management teams in this role.You are passionate about technology, have a deep understanding of the media landscape, and possess the ability to translate complex concepts into actionable strategies.This role is open in Dublin, Ireland, or Remote locations.Your charter will cover:
Product and Partnership StrategyCo-develop comprehensive product strategy for Connected TV offerings with the Product Management teamGuide partnership strategy to expand our ecosystem and market reachResearch and outline customer challenges as they embrace Connected TV as a mediumAnalyze market trends and competitive landscape to inform strategic decisionsMessaging and PositioningDefine clear and compelling messaging for our Connected TV productsCraft unique value propositions that resonate with target audiencesDevelop pricing and packaging strategies to maximize market penetration and revenueMarketing and Sales CollateralCreate high-impact marketing materials to support product launches and campaignsCollaborate with marketing and design teams to ensure consistent branding and messagingSales Enablement and SupportEnable sales teams through training, workshops, and knowledge sharing sessionsProvide overlay support for key sales opportunities, from prospecting to assessmentDevelop and maintain sales playbooks and best practices documentationSkills you’ll bring:
7+ years of experience in GTM strategy, product management, or similar rolesStrong understanding of the Connected TV ecosystem and advertising landscapeExcellent analytical and strategic thinking skillsProven track record in developing successful product strategies and go-to-market plansOutstanding communication and presentation skillsAbility to work cross-functionally and influence stakeholders at all levelsExperience in digital advertising, programmatic platforms, or ad techStrong project management and organizational skillsData-driven approach to decision-making and strategy developmentBenefits and Perks:
Competitive salary and equity100% employee coverage for medical, dental and vision premiumsShort and long term disability benefits at no cost to the employeeBasic life and AD&D insurance at no cost to the employee401K Plan (Pre-tax and Roth)4 weeks of paid time off and work/life balanceUp to 12 weeks of paid family leave (care for a family member, bond with a new child, etc.)Up to 6 weeks of paid disability leave (up to 12 weeks for pregnancy disability leave)Ample opportunities to volunteer with local organizations with NextRoll Gives BackFor additional benefits not mentioned, visit our Careers pageAbout NextRoll:
NextRoll is a marketing technology company delivering products ambitious marketers use and rely on to grow their businesses. Powered by machine learning and integrated data platforms, NextRoll’s technology serves tens of thousands of businesses globally through its two business units: RollWorks, an account-based platform for business-to-business marketing and sales teams, AdRoll, a marketing and advertising platform for direct-to-consumer brands. NextRoll is a privately-held, remote friendly company headquartered in San Francisco, CA with additional offices in New York City, Dublin and Sydney. To learn more visit nextroll.com.We are committed to building diverse teams of “Rollers” and are proud to be an equal opportunity employer. Learn more about our DEI impact via our DEI Annual Report on our Culture page. All applicants will receive consideration without regard to race, color, ancestry, sex, religion, gender, gender identity or expression, sexual orientation, marital status, national origin, citizenship, genetics, disability, age, veteran status or other characteristics.
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Product and Partnership StrategyCo-develop comprehensive product strategy for Connected TV offerings with the Product Management teamGuide partnership strategy to expand our ecosystem and market reachResearch and outline customer challenges as they embrace Connected TV as a mediumAnalyze market trends and competitive landscape to inform strategic decisionsMessaging and PositioningDefine clear and compelling messaging for our Connected TV productsCraft unique value propositions that resonate with target audiencesDevelop pricing and packaging strategies to maximize market penetration and revenueMarketing and Sales CollateralCreate high-impact marketing materials to support product launches and campaignsCollaborate with marketing and design teams to ensure consistent branding and messagingSales Enablement and SupportEnable sales teams through training, workshops, and knowledge sharing sessionsProvide overlay support for key sales opportunities, from prospecting to assessmentDevelop and maintain sales playbooks and best practices documentationSkills you’ll bring:
7+ years of experience in GTM strategy, product management, or similar rolesStrong understanding of the Connected TV ecosystem and advertising landscapeExcellent analytical and strategic thinking skillsProven track record in developing successful product strategies and go-to-market plansOutstanding communication and presentation skillsAbility to work cross-functionally and influence stakeholders at all levelsExperience in digital advertising, programmatic platforms, or ad techStrong project management and organizational skillsData-driven approach to decision-making and strategy developmentBenefits and Perks:
Competitive salary and equity100% employee coverage for medical, dental and vision premiumsShort and long term disability benefits at no cost to the employeeBasic life and AD&D insurance at no cost to the employee401K Plan (Pre-tax and Roth)4 weeks of paid time off and work/life balanceUp to 12 weeks of paid family leave (care for a family member, bond with a new child, etc.)Up to 6 weeks of paid disability leave (up to 12 weeks for pregnancy disability leave)Ample opportunities to volunteer with local organizations with NextRoll Gives BackFor additional benefits not mentioned, visit our Careers pageAbout NextRoll:
NextRoll is a marketing technology company delivering products ambitious marketers use and rely on to grow their businesses. Powered by machine learning and integrated data platforms, NextRoll’s technology serves tens of thousands of businesses globally through its two business units: RollWorks, an account-based platform for business-to-business marketing and sales teams, AdRoll, a marketing and advertising platform for direct-to-consumer brands. NextRoll is a privately-held, remote friendly company headquartered in San Francisco, CA with additional offices in New York City, Dublin and Sydney. To learn more visit nextroll.com.We are committed to building diverse teams of “Rollers” and are proud to be an equal opportunity employer. Learn more about our DEI impact via our DEI Annual Report on our Culture page. All applicants will receive consideration without regard to race, color, ancestry, sex, religion, gender, gender identity or expression, sexual orientation, marital status, national origin, citizenship, genetics, disability, age, veteran status or other characteristics.
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