ServiceChannel
Marketing Analyst
ServiceChannel, Baltimore, Maryland, United States,
The
Marketing Analyst
is responsible for the collection, visualization, and reporting of all marketing metrics related to brand awareness, lead generation, and campaign effectiveness. This individual will work closely with the digital marketing, content marketing, product marketing, and sales team to turn data into insights that can be used to make marketing and/or user experience decisions. Candidates should be experienced in working independently in a fast-paced environment, with a proven ability to understand the business logic around data to analyze trends and deliver meaningful reports.Duties & Responsibilities:Develop KPIs and measurement frameworks to quantify the value of marketing activity across all relevant channels.Own market analysis to define, size, and segment key target markets for all Provation products, including new markets, TAM, SAM, and SOM to drive effective commercialization.Design, develop, and launch new reports and dashboards according to business requirements.Own and lead the creation of target lists for marketing campaigns from CRM and external database contacts.Monitor marketing campaigns and conduct A/B testing to optimize campaign performance and improve ROI.Own marketing lead process and standard work.Access, gather, visualize, and interpret data from all relevant sales, product, and marketing tools: Google Analytics, Marketo, CRM, Highspot, Pendo, and others.Present findings, reports, and presentations to leadership and stakeholders to drive informed decision-making.Support ad-hoc product, sales, and marketing insights requests for stakeholders throughout the organization.Support company objectives and achieve goals successfully.Actively and constructively participate in all team and employee meetings.Provide feedback to management on market, product, and team/culture issues.Participate in monthly and annual sales meetings.Attend and successfully complete regularly scheduled training sessions.Other duties and projects as assigned.Job Requirements:Education & Experience:A Bachelor's Degree required; Undergraduate major in business, marketing, technical, or finance discipline.Proven experience with Microsoft Excel, Salesforce, and Google Analytics.Preferred experience using Microsoft Power BI.2+ years of marketing analysis experience at a marketing agency, software, or technology company; preferred experience in a B2B and/or healthcare business.Other Knowledge, Skills, Abilities or Certifications:Proven ability of understanding data well enough to apply insights to a business and directly contribute to sales growth.Capable of working independently with little direction; however, with the curiosity and innovative spirit to ask questions and make recommendations to improve process and grow the company.Understanding of B2B marketing programs and lead management marketing philosophies.Experience managing multiple projects simultaneously and meeting tight deadlines.Strong communication and problem-solving skills.
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Marketing Analyst
is responsible for the collection, visualization, and reporting of all marketing metrics related to brand awareness, lead generation, and campaign effectiveness. This individual will work closely with the digital marketing, content marketing, product marketing, and sales team to turn data into insights that can be used to make marketing and/or user experience decisions. Candidates should be experienced in working independently in a fast-paced environment, with a proven ability to understand the business logic around data to analyze trends and deliver meaningful reports.Duties & Responsibilities:Develop KPIs and measurement frameworks to quantify the value of marketing activity across all relevant channels.Own market analysis to define, size, and segment key target markets for all Provation products, including new markets, TAM, SAM, and SOM to drive effective commercialization.Design, develop, and launch new reports and dashboards according to business requirements.Own and lead the creation of target lists for marketing campaigns from CRM and external database contacts.Monitor marketing campaigns and conduct A/B testing to optimize campaign performance and improve ROI.Own marketing lead process and standard work.Access, gather, visualize, and interpret data from all relevant sales, product, and marketing tools: Google Analytics, Marketo, CRM, Highspot, Pendo, and others.Present findings, reports, and presentations to leadership and stakeholders to drive informed decision-making.Support ad-hoc product, sales, and marketing insights requests for stakeholders throughout the organization.Support company objectives and achieve goals successfully.Actively and constructively participate in all team and employee meetings.Provide feedback to management on market, product, and team/culture issues.Participate in monthly and annual sales meetings.Attend and successfully complete regularly scheduled training sessions.Other duties and projects as assigned.Job Requirements:Education & Experience:A Bachelor's Degree required; Undergraduate major in business, marketing, technical, or finance discipline.Proven experience with Microsoft Excel, Salesforce, and Google Analytics.Preferred experience using Microsoft Power BI.2+ years of marketing analysis experience at a marketing agency, software, or technology company; preferred experience in a B2B and/or healthcare business.Other Knowledge, Skills, Abilities or Certifications:Proven ability of understanding data well enough to apply insights to a business and directly contribute to sales growth.Capable of working independently with little direction; however, with the curiosity and innovative spirit to ask questions and make recommendations to improve process and grow the company.Understanding of B2B marketing programs and lead management marketing philosophies.Experience managing multiple projects simultaneously and meeting tight deadlines.Strong communication and problem-solving skills.
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