Growth Marketer

It’s about more than the right fit. We’re looking for the right connection.

At Nextiva, it’s our team members that make Nextiva a great place to work. Nexties are smart, driven, and the best in class at what they do. We’re changing the game in the software industry with the first of its kind, conversation-centric work hub that unifies team collaboration, customer management & engagement in ONE single application.Since its founding in 2008, more than 100,000 companies rely on Nextiva for customer and team communication. We believe in the power of strong connections; connections to our customers with our signature Amazing Service, our products and services, and most importantly, each other.We are seeking an experienced and dynamic

Growth Marketer

to join our team. As a Growth Marketer, you will be responsible for developing and executing strategic marketing initiatives to drive growth and expand our customer base. You will collaborate with cross-functional teams, including sales, product, and analytics, to identify and implement innovative marketing strategies that generate leads, increase conversion rates, and maximize customer lifetime value.Key Responsibilities:Develop and execute a comprehensive growth marketing strategy aligned with company goals and objectives.Identify target segments and effectively tailor marketing efforts and messaging.Conduct market research and competitor analysis to identify industry trends, customer needs, and opportunities for differentiation.Collaborate with the sales team to understand customer pain points and develop marketing campaigns that effectively address these challenges.Create and manage multi-channel marketing campaigns, including email marketing, content marketing, social media advertising, paid search, events, and webinars.Utilize marketing automation tools to nurture leads, track campaign effectiveness, and improve conversion rates.Collaborate with the product team to align marketing messaging with product features and benefits.Measure and report on key performance indicators (KPIs) related to enterprise growth, including lead generation, pipeline development, conversion rates, and customer acquisition costs.Stay updated on industry best practices, emerging marketing trends, and technologies to drive continuous improvement in growth marketing strategies.Qualifications and Skills:Bachelor's degree in marketing, business, or a related field.Proven experience (7 years) in growth marketing or a similar role, preferably in a B2B technology company.Strong understanding of enterprise sales cycles, buyer journeys, and account-based marketing strategies.Excellent analytical skills with the ability to interpret data, identify trends, and make data-driven marketing decisions.Proficiency in marketing automation tools, CRM systems, and analytics platforms.Strong project management skills with the ability to manage multiple initiatives and meet deadlines.Collaborative mindset with the ability to work effectively in cross-functional teams.Results-driven mindset with a focus on achieving measurable growth objectives.Nextiva provides a comprehensive employee benefits package that includes medical (including supplemental plans for accident, hospitalization and critical illness), telemedicine, dental, vision, disability, life insurance, legal assistance, an Employee Assistance Plan, paid parental bonding leave, PTO for hourly employees and Flexible Time Off (FTO) for salaried employees, an employee long-term savings plan (401k) through Fidelity with Nextiva matching, comprehensive employee wellness programs and loads of learning and development opportunities which are coupled with career paths to last a lifetime.Nextiva is a leading business communications company that helps organizations simplify and enhance their customer relationships.This community is on Pallet

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