Real Time Medical Systems
Vice President of Marketing- Provider Partners Health Plans
Real Time Medical Systems, Baltimore, Maryland, United States, 21276
Vice President of Marketing
This is a remote role with frequent travel
Reports to:
CEO
Classification:
Exempt
Job Purpose Summary
"Provider Partners” is seeking a Vice President of Marketing to provide overall leadership, market awareness, and direction, focused on redefining senior care through tech-enabled, value-based care. The Vice President of Marketing will be responsible for leading projects and marketing with a focus on long-term care, assisted living, and other key market targets.
Responsibilities
Lead and execute all marketing initiatives and strategies to generate brand awareness for Provider Partners products in key target markets:
Long-term care (LTC) and Assisted Living Facility (ALF) owners and operators
LTC and ALF Association Executive Directors, Chairpersons, key employees, and key members
National Nursing home and ALF associations
State and Federal elected officials, appointed agency leaders, and policy & regulatory leaders
Devise and present marketing plan and budget
Initiate go-to-marketing strategies to increase MQLs, including digital marketing campaigns, thought leadership, public relations, advertising, sponsorships, and proposals
Manage and design external marketing collateral and presentations to support sales initiatives
Identify, plan, and execute presence at key national/regional industry conferences to promote the company and its products/services to target markets
Orchestrate public relations strategies with industry publications and local media contacts
Foster strong partnerships with internal stakeholders to ensure marketing initiatives align with company growth strategies to meet ROI goals
Stay at the forefront of industry trends, competitor activities, and customer insights to drive innovation and inform marketing strategies
Take the lead on projects and be comfortable starting with a very small team on day 1 and building that team as needed
Implement the plan above on a very aggressive timetable
Skills
Experience marketing within health care systems
10 years experience in leading and managing a team
Demonstrated success in executing market strategies in highly competitive markets
Experience executing written content creation
Ability to deliver engaging presentations to large groups, small groups, and individuals
Knowledge of health and patient care facilities
Experience in post-acute or LTC is a big plus
Excellent communication skills
Strong ethics
Team spirit with a positive attitude
BA/BS degree preferred
Working Conditions
Remote work from home; there is an administrative office located in suburban Baltimore. Position requires frequent travel.
Physical Requirements
Remaining in a stationary position, often sitting for prolonged periods. Minimal lifting of 5-10 pounds of office-related equipment as needed.
Direct Reports
Marketing team members
#J-18808-Ljbffr
This is a remote role with frequent travel
Reports to:
CEO
Classification:
Exempt
Job Purpose Summary
"Provider Partners” is seeking a Vice President of Marketing to provide overall leadership, market awareness, and direction, focused on redefining senior care through tech-enabled, value-based care. The Vice President of Marketing will be responsible for leading projects and marketing with a focus on long-term care, assisted living, and other key market targets.
Responsibilities
Lead and execute all marketing initiatives and strategies to generate brand awareness for Provider Partners products in key target markets:
Long-term care (LTC) and Assisted Living Facility (ALF) owners and operators
LTC and ALF Association Executive Directors, Chairpersons, key employees, and key members
National Nursing home and ALF associations
State and Federal elected officials, appointed agency leaders, and policy & regulatory leaders
Devise and present marketing plan and budget
Initiate go-to-marketing strategies to increase MQLs, including digital marketing campaigns, thought leadership, public relations, advertising, sponsorships, and proposals
Manage and design external marketing collateral and presentations to support sales initiatives
Identify, plan, and execute presence at key national/regional industry conferences to promote the company and its products/services to target markets
Orchestrate public relations strategies with industry publications and local media contacts
Foster strong partnerships with internal stakeholders to ensure marketing initiatives align with company growth strategies to meet ROI goals
Stay at the forefront of industry trends, competitor activities, and customer insights to drive innovation and inform marketing strategies
Take the lead on projects and be comfortable starting with a very small team on day 1 and building that team as needed
Implement the plan above on a very aggressive timetable
Skills
Experience marketing within health care systems
10 years experience in leading and managing a team
Demonstrated success in executing market strategies in highly competitive markets
Experience executing written content creation
Ability to deliver engaging presentations to large groups, small groups, and individuals
Knowledge of health and patient care facilities
Experience in post-acute or LTC is a big plus
Excellent communication skills
Strong ethics
Team spirit with a positive attitude
BA/BS degree preferred
Working Conditions
Remote work from home; there is an administrative office located in suburban Baltimore. Position requires frequent travel.
Physical Requirements
Remaining in a stationary position, often sitting for prolonged periods. Minimal lifting of 5-10 pounds of office-related equipment as needed.
Direct Reports
Marketing team members
#J-18808-Ljbffr