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Thizzler On The Roof, LLC

Marketing Coordinator

Thizzler On The Roof, LLC, Oakland, California, United States, 94616


Job Title: Marketing CoordinatorLocation: Oakland, CAEmployment Type: Full-timeSeniority Level: Mid LevelPay: $62,000 - $66,000

About Thizzler:

Thizzler is a Bay Area based hip-hop media company & distributor with a mission of discovering & developing diamonds in the rough. Founded in 2009, the company has become one of the largest media outlets in hip-hop, distributing and promoting the hottest new acts, creating cyphers and other viral content, and providing hip-hop news to an audience of over 2 million followers. We believe rap is a sport, and we're looking for artists that can compete with the best.

Job Description:

We are looking for an amazing, data-driven marketer to own the majority of the marketing funnel for our company. You will be in charge of attracting site traffic, converting that traffic into new leads for the business, and nurturing those leads to close into customers, as well as drive streams, downloads and sales for new music releases and artist content.

Responsibilities:

- Work collaboratively with Partnerships, Social & Sales teams on devising, executing and overseeing innovative digital marketing campaigns including advertising, social media, eCommerce as well as creating strategies to grow music streams, downloads, sales, video views and social media engagement across multiple platforms.

- Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers).

- Optimize our marketing automation and lead nurturing processes through email, content, and social channels. Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers.

- Buy traffic and optimize advertising across various platforms inc. Facebook Business Manager, Instagram, Google Ads etc.

-Create basic assets in photoshop as well as .GIFs or short video content

- Develop and manage relationships with relevant digital platforms and influencers in order to drive engagement, growth and traffic to hit key metrics

- Stay up to date on latest developments in online advertising, digital media, D2C and music/technology partnerships.

Qualifications:- Bachelor’s degree in Marketing, Business, or a related field.- 3-5 years of experience in a marketing role within the music or entertainment industry.- Proven track record of successful marketing campaign management and team leadership.- Strong understanding of social media, digital marketing trends, and influencer engagement.- Excellent communication, organizational, and analytical skills.- Passionate about hip hop culture and familiar with the Northern California hip hop scene.

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