Deschutes Brewery
Experiential Marketing Manager
Deschutes Brewery, Oregon, Illinois, United States, 61061
At
Deschutes Brewery , we unapologetically make award-winning, damn tasty beer. We are determined to innovate, challenge the status quo, and be thought leaders at every turn. Our company culture bonds us together and creates conditions for success. It is lived daily as a behavioral expression of our collective set of core values: Love It or Dump It, One Team One Dream, Blow Our Customers' Minds, Time for Better Is Now, Celebrate, Crafted for Community and Own It! If you are on our team, it means you are part of creating something extraordinary. You're part of Deschutes.
We always say, good beer brings people together. In this role, your job is to deliver that promise. The
Experiential Marketing Manager
is responsible for creating extraordinary experiences, bringing our award-winning beers and brand vibes to fans and customers across the country. In this role, you will identify, manage and execute best-in-class events and experiences to engage new and loyal consumers, as well as key distributor and retail customers. This position is on-site and based out of Bend, OR.
What You'll be Doing:
Act as the face of Deschutes Brewery to customers, distributor partners, event partners and manage events and experiences across the company
Manage and lead national and regional events that drive commercial growth and brand awareness
Foster deep relationships between our customers and our brand
Collaborate with the marketing leadership team in coordinating with brand management to build integrated go-to-marketing plans that deliver increased brand awareness and affinity
Lead and collaborate with cross-functional stakeholders including marketing, sales, brewing and operations to deliver engaging and impactful events
Own and optimize team sponsorship and partnership relationships. Work to protect our community relationships in our backyard and increase our brand affinity, relevance and purchase intent amongst consumers
Create company-wide strategies, goals, and tactics to improve the customer experience through analyzing customer feedback, sales trends, marketing research and competitive data
Collaborate with the Food & Beverage leadership team on ways to create memorable experiences for our customers
Manage part-time and seasonal brand ambassadors that represent the brand and deliver an exceptional fan experience and support event staffing and additional needs
Make budget recommendations for how best to optimize event sponsorship dollars, owned experiential pop-ups, and team relationships
Manage external vendors and be key point of contact for partners and sponsorships
Ensure brand standards are adhered to and programs are being executed; provide insights on brand growth strategies to distributors and sales teams in the market
Liaise with the sales team to identify field opportunities through engage distributor partners and/or consumers
Streamline and execute our product donations program to build community with priority stakeholders
Develop, track and report on key Experiential KPIs that ladder to department and company goals. Analyze effectiveness of tactics and refine strategies as necessary
Must follow and adhere to all Deschutes Brewery company policies and procedures
Performs other duties as assigned
What You'll need for this Position:
Bachelor's degree in marketing or related field required, or 4-years' experience in progressively responsible event leadership roles
2 years of events management experience
Creative, enthusiastic and self-motivated with an ability to work in a fast-paced environment
Ability to think outside of the box with a high level of creativity
Strong leadership skills, detail-oriented, organized and self-motivated
Strong creative thinking and problem-solving abilities
Must be willing to work non-standard hours, including nights and weekends
Preferred Education, Experience & Attributes:
Direct experience in beer, wine or spirits preferred
Prior sales experience or interaction preferred
Physical Requirements & Working Conditions:
Event management including set-up and take down of events
Travel within core markets required
Working at Deschutes Brewery includes a competitive compensation and total rewards package consisting of, but not limited to :
Comprehensive medical, dental and vision insurance.
Value for work-life balance with paid time off including; vacation time, sick leave, and paid holidays.
401k with a 4% company match,
vested immediately!
Employee stock ownership.
Opportunity for additional incentive compensation based on company performance.
Free award-winning beer and discounts on merchandise from Deschutes Brewery, Boneyard Brewery, other partnering companies and so much more!
Studies have shown that women and people of color are less likely to apply for jobs unless they believe they meet every one of the qualifications as described in a job description. We are most interested in finding the best candidate for the job, and that candidate may be one who comes from a less traditional background. We would encourage you to apply, even if you don't believe you meet every one of our qualifications described. If you are unsure whether you meet the qualifications of this position, or how this would be determined, please feel free to contact
HR@deschutesbrewery.com
to discuss your application.
#J-18808-Ljbffr
Deschutes Brewery , we unapologetically make award-winning, damn tasty beer. We are determined to innovate, challenge the status quo, and be thought leaders at every turn. Our company culture bonds us together and creates conditions for success. It is lived daily as a behavioral expression of our collective set of core values: Love It or Dump It, One Team One Dream, Blow Our Customers' Minds, Time for Better Is Now, Celebrate, Crafted for Community and Own It! If you are on our team, it means you are part of creating something extraordinary. You're part of Deschutes.
We always say, good beer brings people together. In this role, your job is to deliver that promise. The
Experiential Marketing Manager
is responsible for creating extraordinary experiences, bringing our award-winning beers and brand vibes to fans and customers across the country. In this role, you will identify, manage and execute best-in-class events and experiences to engage new and loyal consumers, as well as key distributor and retail customers. This position is on-site and based out of Bend, OR.
What You'll be Doing:
Act as the face of Deschutes Brewery to customers, distributor partners, event partners and manage events and experiences across the company
Manage and lead national and regional events that drive commercial growth and brand awareness
Foster deep relationships between our customers and our brand
Collaborate with the marketing leadership team in coordinating with brand management to build integrated go-to-marketing plans that deliver increased brand awareness and affinity
Lead and collaborate with cross-functional stakeholders including marketing, sales, brewing and operations to deliver engaging and impactful events
Own and optimize team sponsorship and partnership relationships. Work to protect our community relationships in our backyard and increase our brand affinity, relevance and purchase intent amongst consumers
Create company-wide strategies, goals, and tactics to improve the customer experience through analyzing customer feedback, sales trends, marketing research and competitive data
Collaborate with the Food & Beverage leadership team on ways to create memorable experiences for our customers
Manage part-time and seasonal brand ambassadors that represent the brand and deliver an exceptional fan experience and support event staffing and additional needs
Make budget recommendations for how best to optimize event sponsorship dollars, owned experiential pop-ups, and team relationships
Manage external vendors and be key point of contact for partners and sponsorships
Ensure brand standards are adhered to and programs are being executed; provide insights on brand growth strategies to distributors and sales teams in the market
Liaise with the sales team to identify field opportunities through engage distributor partners and/or consumers
Streamline and execute our product donations program to build community with priority stakeholders
Develop, track and report on key Experiential KPIs that ladder to department and company goals. Analyze effectiveness of tactics and refine strategies as necessary
Must follow and adhere to all Deschutes Brewery company policies and procedures
Performs other duties as assigned
What You'll need for this Position:
Bachelor's degree in marketing or related field required, or 4-years' experience in progressively responsible event leadership roles
2 years of events management experience
Creative, enthusiastic and self-motivated with an ability to work in a fast-paced environment
Ability to think outside of the box with a high level of creativity
Strong leadership skills, detail-oriented, organized and self-motivated
Strong creative thinking and problem-solving abilities
Must be willing to work non-standard hours, including nights and weekends
Preferred Education, Experience & Attributes:
Direct experience in beer, wine or spirits preferred
Prior sales experience or interaction preferred
Physical Requirements & Working Conditions:
Event management including set-up and take down of events
Travel within core markets required
Working at Deschutes Brewery includes a competitive compensation and total rewards package consisting of, but not limited to :
Comprehensive medical, dental and vision insurance.
Value for work-life balance with paid time off including; vacation time, sick leave, and paid holidays.
401k with a 4% company match,
vested immediately!
Employee stock ownership.
Opportunity for additional incentive compensation based on company performance.
Free award-winning beer and discounts on merchandise from Deschutes Brewery, Boneyard Brewery, other partnering companies and so much more!
Studies have shown that women and people of color are less likely to apply for jobs unless they believe they meet every one of the qualifications as described in a job description. We are most interested in finding the best candidate for the job, and that candidate may be one who comes from a less traditional background. We would encourage you to apply, even if you don't believe you meet every one of our qualifications described. If you are unsure whether you meet the qualifications of this position, or how this would be determined, please feel free to contact
HR@deschutesbrewery.com
to discuss your application.
#J-18808-Ljbffr