Optimization Producer (AJC)

The AJC’s mission is to be the most essential and engaging source of news and information for the people of Atlanta, of Georgia and the South. To achieve that mission, we will transform ourselves from a storied daily newspaper into a modern media company. Where reporters, product ninjas, video/audio masters, digital gurus and many more are delivering work across diverse creative platforms, industries and borders.To help us achieve this, we are seeking a producer to join the optimization team in day-to-day execution of our strategy across the wide range of content published on AJC.com each day.This person will execute against our optimization strategies under the guidance of the Optimization Editor and Optimization Lead Producer. This person will work with reporters and editors on SEO optimization, headlines, packaging and presentation, cross-linking and more to ensure that we are presenting our top news to our audience in the best manner possible and driving engagement.You may work on a variety of projects to help determine how to extend reach and increase engagement, such as test, measure and iterate to build audience and increase engagement. You will need to have a good understanding of metrics-driven audience measures.In this position you will:Contribute to and flawlessly deliver on the execution of daily content plans for coverage to help achieve goals of increasing discoverability and engagementOptimize articles and other content for SEOFollow the plan for the daily coverage and make seamless hand-off between shiftsMakes suggestions to Lead and Editor for increasing audience or on-article engagement as well as process improvementsEnsures placement, prioritization and optimization of breaking news (during shift hours) as directedAlways execute seamlessly to showcase our highest-value content and to grow audience engagement within all of our productsSeek out and suggest to leaders innovative packages and new ways of storytelling on our owned and operated platformsQualifications:What we expect you to have to be ready:Bachelor’s degree preferably in journalism or related fieldWith a BA, at least 2 years of experience as a digital producer in a fast-paced operational role. The right candidate could also have a different combination, such as a master’s degree and up to 2 years’ experience; a Ph.D. and up to 1 year of experience; or 6 years’ experience in a related field without a degree.Experience with platforms to drive reader engagement and build brandExperience with SEO optimization in a news environmentExperience in journalism and strong news judgementKnowledge on the most recent trends in digital mediaAn ability to take constructive criticismPassion and belief in local, regional and statewide journalism and its role as a societal change agentFamiliarity and experience in using audience metricsUnderstanding of journalism standards and media ethicsReliable automobile transportation required.Reliable internet service for remote work environment required.Ability to work weekend and unusual hours as dictated by news eventsPreferred Experience in one or more of the following:Newspapers, magazines, media, technology, or related fieldExperience working in a breaking news environmentSocial, interactive, or digital mediaWhile this position allows hybrid work, it will be based in metro Atlanta and the producer will be expected to be onsite in our Atlanta office on a regular basis. It will involve work on the weekend and nights as dictated by the news cycle and team needs.

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