Precisionaire, Inc.
Director of Marketing
Precisionaire, Inc., Louisville, Kentucky, us, 40201
Location field must contain 'city, state' or a zip code to perform a radius search (e.g., Denver, CO or 46122). City and state must be separated by a comma followed by a space (e.g., Houston, TX).Precisionaire, Inc. - Director of Marketing - Louisville, Kentucky
AAF International offers the most comprehensive clean air solutions available across the globe. Selling under the American Air Filter and the AAF International brand names, AAF International has been an industry pioneer since 1921 with manufacturing operations in 22 countries and over 6000 employees globally. Our products are the industry benchmarks for quality and performance. Our applications include commercial, industrial, and residential solutions from the filters used in your home to the most critical cleanroom and power generation applications.We are a member of the Daikin Group, the world's largest air conditioning provider with $30 billion in revenue and over 75,000 employees worldwide. Founded in 1924, Daikin has grown into a diversified industrial manufacturing company offering solutions in clean air, air conditioning, refrigeration, chemicals, oil hydraulics, defense systems, and electronics.Our culture of continuous improvement, safety, and world-class operations is driven by our people-centered management philosophy. This philosophy is built around mutual selection: while AAF seeks top talent to join and deliver on our team, we also want each team member to receive job satisfaction, growth & development, and continued happiness in being a long-term member of the AAF family. This is fueled by our belief in treating our people, our supply partners, our customers, and our environment with the trust and respect we each require, and our passion to give back to our community for our success.Position Objective:The
Director of Marketing
leads the marketing efforts using their strong background in marketing strategy, team management, and project management. The principal focus of the team is to drive marketing initiatives through the successful execution of campaigns to drive brand awareness and generate actionable sales leads.Key Accountabilities:Develop and implement comprehensive marketing strategies to promote AAF's products and services.Understand the competitive landscape through value chain analysis of key industry stakeholders.Identify, quantify, and prioritize strategic market segments to target and develop/execute business plans for those markets. Continually assess potential new, emerging, and attractive segments.Develop business cases, value propositions, and pricing strategies for existing products and new products and services.Lead and manage a team of marketing professionals, including setting goals, providing guidance, and fostering a collaborative work environment.Develop and execute our channel and branding strategy by implementing comprehensive marketing plans to support commercial objectives.Oversee the creation of marketing materials, including digital content, print collateral, trade show presence, and promotional materials.Be the main coordinator of all internal stakeholders, to align marketing efforts with business objectives and sales goals.Monitor and analyze marketing performance metrics to measure the effectiveness of campaigns and optimize strategies as needed, from awareness created through to profit generated.Stay up to date on industry trends and best practices to identify new opportunities for growth and innovation.Manage marketing budgets and resources effectively to ensure projects are completed on time and within budget.Establish and utilize project management software to organize and track marketing initiatives, tasks, and deadlines.Position Requirements:Bachelor's Degree with over 10 years of proven demand generation and digital marketing/lead generation experience, yielding measurable project results; advanced business degree preferred.Business to business and industrial product experience essential. Service marketing knowledge with subscription and alternative ownership funding models is an advantage.Demonstrated success in managing teams to drive visibility and top-line growth.Comprehensive understanding of successful digital campaign components and execution processes.Strong analytical skills with the ability to make data-driven decisions for campaign optimization and business insights.Expertise in marketing automation (Salesforce, Hubspot, etc.), lead generation, and sales enablement tools for effective campaign management.Must have strong interpersonal skills, maturity, and good judgment and be capable of communicating with a diverse range of individuals from different backgrounds and geographies.Strong comfort and proficiency with MS Office (PowerPoint, Excel, Word) applications, internet search engines, proprietary databases, website management, Salesforce, and associated tools.Broad functional experience in areas of strategic planning and marketing, business and market development, lead generation and tracking, digital marketing, market research & analytics, planning and promotions/advertising.Product positioning and pricing.Project management.Financial analysis.Campaign management.Marketing technology such as CRM, CMS, and Marketing Automation.
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AAF International offers the most comprehensive clean air solutions available across the globe. Selling under the American Air Filter and the AAF International brand names, AAF International has been an industry pioneer since 1921 with manufacturing operations in 22 countries and over 6000 employees globally. Our products are the industry benchmarks for quality and performance. Our applications include commercial, industrial, and residential solutions from the filters used in your home to the most critical cleanroom and power generation applications.We are a member of the Daikin Group, the world's largest air conditioning provider with $30 billion in revenue and over 75,000 employees worldwide. Founded in 1924, Daikin has grown into a diversified industrial manufacturing company offering solutions in clean air, air conditioning, refrigeration, chemicals, oil hydraulics, defense systems, and electronics.Our culture of continuous improvement, safety, and world-class operations is driven by our people-centered management philosophy. This philosophy is built around mutual selection: while AAF seeks top talent to join and deliver on our team, we also want each team member to receive job satisfaction, growth & development, and continued happiness in being a long-term member of the AAF family. This is fueled by our belief in treating our people, our supply partners, our customers, and our environment with the trust and respect we each require, and our passion to give back to our community for our success.Position Objective:The
Director of Marketing
leads the marketing efforts using their strong background in marketing strategy, team management, and project management. The principal focus of the team is to drive marketing initiatives through the successful execution of campaigns to drive brand awareness and generate actionable sales leads.Key Accountabilities:Develop and implement comprehensive marketing strategies to promote AAF's products and services.Understand the competitive landscape through value chain analysis of key industry stakeholders.Identify, quantify, and prioritize strategic market segments to target and develop/execute business plans for those markets. Continually assess potential new, emerging, and attractive segments.Develop business cases, value propositions, and pricing strategies for existing products and new products and services.Lead and manage a team of marketing professionals, including setting goals, providing guidance, and fostering a collaborative work environment.Develop and execute our channel and branding strategy by implementing comprehensive marketing plans to support commercial objectives.Oversee the creation of marketing materials, including digital content, print collateral, trade show presence, and promotional materials.Be the main coordinator of all internal stakeholders, to align marketing efforts with business objectives and sales goals.Monitor and analyze marketing performance metrics to measure the effectiveness of campaigns and optimize strategies as needed, from awareness created through to profit generated.Stay up to date on industry trends and best practices to identify new opportunities for growth and innovation.Manage marketing budgets and resources effectively to ensure projects are completed on time and within budget.Establish and utilize project management software to organize and track marketing initiatives, tasks, and deadlines.Position Requirements:Bachelor's Degree with over 10 years of proven demand generation and digital marketing/lead generation experience, yielding measurable project results; advanced business degree preferred.Business to business and industrial product experience essential. Service marketing knowledge with subscription and alternative ownership funding models is an advantage.Demonstrated success in managing teams to drive visibility and top-line growth.Comprehensive understanding of successful digital campaign components and execution processes.Strong analytical skills with the ability to make data-driven decisions for campaign optimization and business insights.Expertise in marketing automation (Salesforce, Hubspot, etc.), lead generation, and sales enablement tools for effective campaign management.Must have strong interpersonal skills, maturity, and good judgment and be capable of communicating with a diverse range of individuals from different backgrounds and geographies.Strong comfort and proficiency with MS Office (PowerPoint, Excel, Word) applications, internet search engines, proprietary databases, website management, Salesforce, and associated tools.Broad functional experience in areas of strategic planning and marketing, business and market development, lead generation and tracking, digital marketing, market research & analytics, planning and promotions/advertising.Product positioning and pricing.Project management.Financial analysis.Campaign management.Marketing technology such as CRM, CMS, and Marketing Automation.
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