Digital Marketing Manager

Dana Communications is seeking a Digital Marketing Manager (DMM) with a deep understanding of data and reporting to further develop and reinforce our client relationships. Dana is known for building strong and long-lasting relationships; it’s one of our core strengths as a business. It’s not unusual for clients to stay with us for ten years or more. We are looking for a leader to take these relationships to the next level.This position is a real opportunity for the right person. We’re successful and take pride in rewarding those who make our success possible. We’re looking for a smart, motivated, analytical individual who thrives on client interaction to lead part of our established, successful New Jersey team. You’ll work with experienced digital marketing veterans, as you learn how we gather data and turn it into information and knowledge for our clients.The ideal candidate knows the travel business and understands how digital marketing is used to grow both leisure and group business for hotels, resorts and destinations. The DMM is familiar with different data streams with the ability to identify trends and present them in a clear and compelling client-friendly format.Intimate knowledge of Google Analytics 4 is a must.Each month the DMM is tasked with presenting data to our clients. We’ve found that reporting serves multiple functions. First, it creates a framework for our team to regularly understand and interpret data, and optimize our advertising spend. It’s a regular opportunity to listen to our clients and understand their business challenges. And most importantly, if we are delivering real value with our reporting, it strengthens the client-agency relationship.New Business

Our top and highest paid people contribute to the new business effort. We target high-end travel brands, seeking them out, and responding to their requests for proposals. If you bring us new business, you will be compensated for your contribution.This job is in our New Jersey office, 5 days a week.Compensation is commensurate with experience. Excellent benefits package.Responsibilities:

Work with partners to configure tracking and analytics.Develop reports and insights for internal and client audiences.Qualifications and Skills:

5+ years of experience preferred.Good writing and communication skills.Data analysis.Understanding of Google Analytics 4, e-commerce, and cross-domain tracking.Skilled at Excel, PowerPoint, Word. Photoshop is a plus.Knowledge of Google Looker Studio. Tableau is a plus.Drop us a line. We look forward to hearing from you.

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