Abbott Laboratories
Manager Analytics Marketing
Abbott Laboratories, Alameda, California, United States, 94501
Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.About AbbottAbbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.Working at AbbottAt Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You’ll also have access to:Career development with an international company where you can grow the career you dream of.Free medical coverage for employees via the Health Investment Plan (HIP) PPOAn excellent retirement savings plan with high employer contributionTuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.The OpportunityThis position is an onsite opportunity in the Abbott Diabetes Care Division. We are helping people with Diabetes lead healthier, happier lives. As a global leader in diabetes care, Abbott is constantly working to deliver the highest quality products and unwavering support to our customers. Consistent and accurate glucose monitoring is the foundation of any diabetes management plan, so we’re committed to continuous improvement in the way patients and professionals measure, track and analyze glucose levels.As a Manager Analytics Marketing, you will join a very welcoming team cultivating co-elevation principles. You will take a leadership role in the development and communication of key performance indicators and strategic analyses for key stakeholders. As part of the commercial Excellence Analytics team, you will work with an array of internal and external partners in a highly collaborative setting designed to share data, insights, and perspectives that all contribute to the strategic priorities of Abbott Diabetes Care. You will be supported as well as rewarded for your performance in a dynamic environment offering opportunities for development and growth. We recognize that people come from diverse backgrounds and skills and welcome all to apply.
This is an onsite opportunity in Alameda, CA.WHAT YOU’LL DOAnalyze the performance and effectiveness of our HCP, Consumer, Digital and Trade marketing campaigns and promotional activities and provide recommendations for optimizing marketing spend and resource allocation to optimize ROI.Develop and maintain the Marketing Dashboard, perform ad-hoc analyses to help marketers deep dive on channel performance.Develop statistical models to estimate ROI of marketing initiatives and help the marketing organization optimize promotional budgets.Work with the marketing team to design and implement A/B tests to test effectiveness of new or pilot marketing initiatives.Coordinate with data vendors and marketing agencies to collect new data sources and improve quality of existing data sources to address evolving business needs of marketing stakeholders.Work with the Commercial Data Management team to collect and analyze campaign performance data across 10+ marketing channels, and other secondary data from a variety of sources (SHA, Komodo, SFMC, Spark, Nielsen, Klick, Adobe analytics, Trade shows, M&IW etc).Leverage tools such as Google Analytics, Adobe Analytics, Sales Force Marketing Cloud, Datorama, Tableau, SQL, and Power BI to support data collection, transformation, analysis, and reporting activities.Develop and maintain marketing mix attribution model.Create and deliver impactful presentations that provide insights and recommendations for senior leadership.Develop relationships with Marketing Strategy and Media partners to optimize learnings and business impact through a collaborative approach to marketing testing and measurement.Provide thought leadership on data and technology solutions that will enhance measurement capabilities and business impact.EDUCATION AND EXPERIENCE YOU’LL BRINGRequiredBachelors Degree In a Related field or an equivalent combination of education and work experienceMinimum 9 years of related work experience.PreferredMBA, MS Degree in Business, Finance, Analytics, Data Science, or Statistics5+ years analytical experience desired, preferably in the healthcare industry in a marketing analytics or business analytics role.Strategic Consulting ExperienceThe ideal candidate has a strong background in marketing analytics at a medical devices firm, proficiency with analytical tools, deep understanding of the healthcare industry, ability to synthesize insights and communicate effectively to senior leadership and manage needs from multiple marketing stakeholders.Experience with enterprise data management/mining, business performance (KPIs) and marketing tactics effectivenessProven ability to manage multiple tasks concurrently under pressed timelines in a dynamic and ambiguous environment.Strong strategic thinking, executive presence capabilities, and attention to detailAdvanced communication and presentation skills including ability to create impactful power point presentations with visual storytelling and adjust the story/details based on the audience.Deep understanding of latest analytical tools and dashboarding technologies, data warehousing, software, process.Apply NowThe base pay for this position is $125,700.00 – $251,500.00. In specific locations, the pay range may vary from the range posted.
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This is an onsite opportunity in Alameda, CA.WHAT YOU’LL DOAnalyze the performance and effectiveness of our HCP, Consumer, Digital and Trade marketing campaigns and promotional activities and provide recommendations for optimizing marketing spend and resource allocation to optimize ROI.Develop and maintain the Marketing Dashboard, perform ad-hoc analyses to help marketers deep dive on channel performance.Develop statistical models to estimate ROI of marketing initiatives and help the marketing organization optimize promotional budgets.Work with the marketing team to design and implement A/B tests to test effectiveness of new or pilot marketing initiatives.Coordinate with data vendors and marketing agencies to collect new data sources and improve quality of existing data sources to address evolving business needs of marketing stakeholders.Work with the Commercial Data Management team to collect and analyze campaign performance data across 10+ marketing channels, and other secondary data from a variety of sources (SHA, Komodo, SFMC, Spark, Nielsen, Klick, Adobe analytics, Trade shows, M&IW etc).Leverage tools such as Google Analytics, Adobe Analytics, Sales Force Marketing Cloud, Datorama, Tableau, SQL, and Power BI to support data collection, transformation, analysis, and reporting activities.Develop and maintain marketing mix attribution model.Create and deliver impactful presentations that provide insights and recommendations for senior leadership.Develop relationships with Marketing Strategy and Media partners to optimize learnings and business impact through a collaborative approach to marketing testing and measurement.Provide thought leadership on data and technology solutions that will enhance measurement capabilities and business impact.EDUCATION AND EXPERIENCE YOU’LL BRINGRequiredBachelors Degree In a Related field or an equivalent combination of education and work experienceMinimum 9 years of related work experience.PreferredMBA, MS Degree in Business, Finance, Analytics, Data Science, or Statistics5+ years analytical experience desired, preferably in the healthcare industry in a marketing analytics or business analytics role.Strategic Consulting ExperienceThe ideal candidate has a strong background in marketing analytics at a medical devices firm, proficiency with analytical tools, deep understanding of the healthcare industry, ability to synthesize insights and communicate effectively to senior leadership and manage needs from multiple marketing stakeholders.Experience with enterprise data management/mining, business performance (KPIs) and marketing tactics effectivenessProven ability to manage multiple tasks concurrently under pressed timelines in a dynamic and ambiguous environment.Strong strategic thinking, executive presence capabilities, and attention to detailAdvanced communication and presentation skills including ability to create impactful power point presentations with visual storytelling and adjust the story/details based on the audience.Deep understanding of latest analytical tools and dashboarding technologies, data warehousing, software, process.Apply NowThe base pay for this position is $125,700.00 – $251,500.00. In specific locations, the pay range may vary from the range posted.
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