Phoenix Children's Hospital, Inc.
Sr Consumer Strategies Manager Marketing | Full-Time | Phoenix ...Read More Quic
Phoenix Children's Hospital, Inc., Mission, Texas, United States, 78512
Category:
Communications/PR/PublicationsLocation:
PhoenixEmployee Type:
RegularPosting #:
862141Posted On:
7/15/2024Position Summary
As a key member of Phoenix Children’s Marketing team, the Senior Consumer Strategies Manager plays an integral role in marketing Phoenix Children’s medial specialties, facilities, physicians and other providers, as well as other offerings to acquire new patients, retain existing ones, enhance loyalty and build the brand. Reporting to the Director of Marketing, this individual plays a key role in contributing to a consumer-focused, data-driven marketing approach at Phoenix Children`s. This team member develops and executes strategic marketing plans, ad campaigns and other marketing initiatives to increase revenue and profitability, while increasing brand awareness, perception, engagement and loyalty to the organization.Position Duties
Annual Marketing & Communications Planning
I.Develops and executes the annual service line strategic marketing plan(s), with distinct focus on patient acquisition and retention, utilizing financial, operational and market share data and analytics to prioritize efforts and to develop goals, strategies and KPIs.II.Manages service line digital content (including online physician bios) and social media content, including blogs.III.Develops communications to referring/potential referring physicians to educate and/or generate new patient acquisition and patient retention.IV.Oversees consumer or physician research initiatives of their respective service line(s), as well as the reporting of results and follow-up strategies to enhance the consumer experience.V.Serves as Marketing’s point of contact for key service line(s) and additional medical programs, services or initiatives.
Ad Campaigns & Other Key Marketing Initiatives
I.Serves as the point of contact for the respective service line(s) operational and physician leadership. This individual manages the development and execution of all service line ad campaigns and other key marketing initiatives with paid media.II.Oversees operational readiness before the launch of any ad/marketing campaign to ensure a seamless patient journey. Must be able to pivot due to changes in access or quality, or a significant increase/decrease in volumes.III. Takes a metrics-driven approach to developing and executing marketing strategies with an eye for creativity.IV.Working under the direction of the Director of Marketing, this team member continually analyzes and monitors industry and service line trends.
Digital Marketing
I.Monitors SEM results reports, participating actively in digital agency calls to flag opportunities or concerns, and make adjustments accordingly.II. Works with the Digital Services team for budget, analytics and website readiness.
Budget & Monitoring
I.Develops and manages service line marketing budget.II.Is responsible for tracking and measuring all campaigns/activities; provides quarterly updates/reports to service line operational leaders, physicians and other key stakeholders.
Service Line Patient and Physician Marketing and Communications
I.Works with the Consumer Strategies Specialist in developing and executing:- Patient communications on program openings/closures, quality issues, new/departing physicians, etc.- Marketing to targeted referring/potential referring physicians to educate and/or generate new patient referrals.- Patient marketing materials for that service line.
Performs miscellaneous job related duties as requested.Phoenix Children's Mission, Vision, & Values
Mission
To advance hope, healing and the best healthcare for children and their familiesVision
Phoenix Children's will be the leading pediatric health system in the Southwest, nationally recognized for exceptional care, innovative research and advanced medical education.We realize this vision by:Offering the most comprehensive care across ages, communities and specialtiesInvesting in innovative research, including emerging treatments, tools and technologiesAdvancing education and training to shape the next generation of clinical leadersAdvocating for the health and well-being of children and familiesValues
We place children and families at the center of all we doWe deliver exceptional care, every day and in every wayWe collaborate with colleagues, partners and communities to amplify our impactWe set the standards of pediatric healthcare today, and innovate for the futureWe are accountable for making the highest quality care accessible and affordable
Apply for this position?
First Name *Last Name *Phone *Email Address *Resume Upload *Note, ONLY 1 attachment will be visible to system per applicant for all applications per active profile. When you upload your resume, our system will attempt to update your profile here, which may overwrite previously completed fields. The attached file is accepted as the resume. It is also allowable to combine both the resume (positioned first in the file) followed by a cover letter into the one file attachment.Please upload a
PDF
or
DOCX
version of your resume. Resumes created in Mac Pagesshould be exported as PDF before uploadingSelect file...
or drag your file to this boxAre you a current or former employee? *
No
Current Employee
Former EmployeeDesired pay?How did you hear about this position?Position Qualifications
Apply for this position?
First Name *
Last Name *
Phone *
Email Address *
Resume Upload *Note, ONLY 1 attachment will be visible to system per applicant for all applications per active profile. When you upload your resume, our system will attempt to update your profile here, which may overwrite previously completed fields. The attached file is accepted as the resume. It is also allowable to combine both the resume (positioned first in the file) followed by a cover letter into the one file attachment.Please upload a
PDF
or
DOCX
version of your resume. Resumes created in Mac Pagesshould be exported as PDF before uploadingSelect file...
or drag your file to this box
Are you a current or former employee? *
No
Current Employee
Former Employee
Desired pay?
How did you hear about this position?
Position Qualifications
Please review the following qualifications and specify whether you meet each of the requirements listed.
Education
Do you meet this requirement?
1.
Bachelor’s degree in Marketing, Business or closely related fieldRequired
Yes
No
Experience
Do you meet this requirement?
1.
Eight (8) or more years experience in the field of marketing, advertising, communications or public relations capacity.Required
Yes
No
2.
Proven experience in tracking, analyzing and reporting advertising campaign performance.Required
Yes
No
3.
Proven experience developing integrated marketing plans and campaigns, both digital and traditional marketing.Required
Yes
No
Special Skills
Do you meet this requirement?
1.
Strong project management, multitasking, and decision-making skills.Required
Yes
No
2.
Problem-solver and ability to thrive in a fast-paced environment.Required
Yes
No
3.
Intra- and interdepartmental relationship builder; team player.Required
Yes
No
4.
Excellent written and verbal communication skills.Required
Yes
No
5.
Demonstrates commitment to the highest standard of ethical and professional conduct.Required
Yes
No
Physical Requirements & Occupational Exposure/Risk Potential
1.
Physical Requirement - Feeling (sensing textures and temperatures) - Occasionally
2.
Physical Requirement - Fine Motor Skills (pinching, gripping, etc) - Frequently
3.
Physical Requirement - Hearing - Constantly
4.
Physical Requirement - Reaching - Frequently
5.
Physical Requirement - Sitting - Constantly
6.
Physical Requirement - Standing - Frequently
7.
Physical Requirement - Stooping/crouching/kneeling/crawling - Occasionally
8.
Physical Requirement - Talking - Constantly
9.
Physical Requirement - Tasting/smelling - Constantly
10.
Physical Requirement - Walking - Constantly
11.
Physical Requirement - Near Vision - Constantly
12.
Physical Requirement - Far Vision - Constantly
13.
Physical Requirement - Color Discrimination - Constantly
14.
Physical Requirement - Use of keyboard, mouse and/or computer equipment - Constantly
15.
Occupational Exposure/Risk Potential - Inside office environment - Applicable
I have reviewed the qualifications, physical requirementsand occupational exposure/risk potential for this position and wish to apply
I Agree
#J-18808-Ljbffr
Communications/PR/PublicationsLocation:
PhoenixEmployee Type:
RegularPosting #:
862141Posted On:
7/15/2024Position Summary
As a key member of Phoenix Children’s Marketing team, the Senior Consumer Strategies Manager plays an integral role in marketing Phoenix Children’s medial specialties, facilities, physicians and other providers, as well as other offerings to acquire new patients, retain existing ones, enhance loyalty and build the brand. Reporting to the Director of Marketing, this individual plays a key role in contributing to a consumer-focused, data-driven marketing approach at Phoenix Children`s. This team member develops and executes strategic marketing plans, ad campaigns and other marketing initiatives to increase revenue and profitability, while increasing brand awareness, perception, engagement and loyalty to the organization.Position Duties
Annual Marketing & Communications Planning
I.Develops and executes the annual service line strategic marketing plan(s), with distinct focus on patient acquisition and retention, utilizing financial, operational and market share data and analytics to prioritize efforts and to develop goals, strategies and KPIs.II.Manages service line digital content (including online physician bios) and social media content, including blogs.III.Develops communications to referring/potential referring physicians to educate and/or generate new patient acquisition and patient retention.IV.Oversees consumer or physician research initiatives of their respective service line(s), as well as the reporting of results and follow-up strategies to enhance the consumer experience.V.Serves as Marketing’s point of contact for key service line(s) and additional medical programs, services or initiatives.
Ad Campaigns & Other Key Marketing Initiatives
I.Serves as the point of contact for the respective service line(s) operational and physician leadership. This individual manages the development and execution of all service line ad campaigns and other key marketing initiatives with paid media.II.Oversees operational readiness before the launch of any ad/marketing campaign to ensure a seamless patient journey. Must be able to pivot due to changes in access or quality, or a significant increase/decrease in volumes.III. Takes a metrics-driven approach to developing and executing marketing strategies with an eye for creativity.IV.Working under the direction of the Director of Marketing, this team member continually analyzes and monitors industry and service line trends.
Digital Marketing
I.Monitors SEM results reports, participating actively in digital agency calls to flag opportunities or concerns, and make adjustments accordingly.II. Works with the Digital Services team for budget, analytics and website readiness.
Budget & Monitoring
I.Develops and manages service line marketing budget.II.Is responsible for tracking and measuring all campaigns/activities; provides quarterly updates/reports to service line operational leaders, physicians and other key stakeholders.
Service Line Patient and Physician Marketing and Communications
I.Works with the Consumer Strategies Specialist in developing and executing:- Patient communications on program openings/closures, quality issues, new/departing physicians, etc.- Marketing to targeted referring/potential referring physicians to educate and/or generate new patient referrals.- Patient marketing materials for that service line.
Performs miscellaneous job related duties as requested.Phoenix Children's Mission, Vision, & Values
Mission
To advance hope, healing and the best healthcare for children and their familiesVision
Phoenix Children's will be the leading pediatric health system in the Southwest, nationally recognized for exceptional care, innovative research and advanced medical education.We realize this vision by:Offering the most comprehensive care across ages, communities and specialtiesInvesting in innovative research, including emerging treatments, tools and technologiesAdvancing education and training to shape the next generation of clinical leadersAdvocating for the health and well-being of children and familiesValues
We place children and families at the center of all we doWe deliver exceptional care, every day and in every wayWe collaborate with colleagues, partners and communities to amplify our impactWe set the standards of pediatric healthcare today, and innovate for the futureWe are accountable for making the highest quality care accessible and affordable
Apply for this position?
First Name *Last Name *Phone *Email Address *Resume Upload *Note, ONLY 1 attachment will be visible to system per applicant for all applications per active profile. When you upload your resume, our system will attempt to update your profile here, which may overwrite previously completed fields. The attached file is accepted as the resume. It is also allowable to combine both the resume (positioned first in the file) followed by a cover letter into the one file attachment.Please upload a
or
DOCX
version of your resume. Resumes created in Mac Pagesshould be exported as PDF before uploadingSelect file...
or drag your file to this boxAre you a current or former employee? *
No
Current Employee
Former EmployeeDesired pay?How did you hear about this position?Position Qualifications
Apply for this position?
First Name *
Last Name *
Phone *
Email Address *
Resume Upload *Note, ONLY 1 attachment will be visible to system per applicant for all applications per active profile. When you upload your resume, our system will attempt to update your profile here, which may overwrite previously completed fields. The attached file is accepted as the resume. It is also allowable to combine both the resume (positioned first in the file) followed by a cover letter into the one file attachment.Please upload a
or
DOCX
version of your resume. Resumes created in Mac Pagesshould be exported as PDF before uploadingSelect file...
or drag your file to this box
Are you a current or former employee? *
No
Current Employee
Former Employee
Desired pay?
How did you hear about this position?
Position Qualifications
Please review the following qualifications and specify whether you meet each of the requirements listed.
Education
Do you meet this requirement?
1.
Bachelor’s degree in Marketing, Business or closely related fieldRequired
Yes
No
Experience
Do you meet this requirement?
1.
Eight (8) or more years experience in the field of marketing, advertising, communications or public relations capacity.Required
Yes
No
2.
Proven experience in tracking, analyzing and reporting advertising campaign performance.Required
Yes
No
3.
Proven experience developing integrated marketing plans and campaigns, both digital and traditional marketing.Required
Yes
No
Special Skills
Do you meet this requirement?
1.
Strong project management, multitasking, and decision-making skills.Required
Yes
No
2.
Problem-solver and ability to thrive in a fast-paced environment.Required
Yes
No
3.
Intra- and interdepartmental relationship builder; team player.Required
Yes
No
4.
Excellent written and verbal communication skills.Required
Yes
No
5.
Demonstrates commitment to the highest standard of ethical and professional conduct.Required
Yes
No
Physical Requirements & Occupational Exposure/Risk Potential
1.
Physical Requirement - Feeling (sensing textures and temperatures) - Occasionally
2.
Physical Requirement - Fine Motor Skills (pinching, gripping, etc) - Frequently
3.
Physical Requirement - Hearing - Constantly
4.
Physical Requirement - Reaching - Frequently
5.
Physical Requirement - Sitting - Constantly
6.
Physical Requirement - Standing - Frequently
7.
Physical Requirement - Stooping/crouching/kneeling/crawling - Occasionally
8.
Physical Requirement - Talking - Constantly
9.
Physical Requirement - Tasting/smelling - Constantly
10.
Physical Requirement - Walking - Constantly
11.
Physical Requirement - Near Vision - Constantly
12.
Physical Requirement - Far Vision - Constantly
13.
Physical Requirement - Color Discrimination - Constantly
14.
Physical Requirement - Use of keyboard, mouse and/or computer equipment - Constantly
15.
Occupational Exposure/Risk Potential - Inside office environment - Applicable
I have reviewed the qualifications, physical requirementsand occupational exposure/risk potential for this position and wish to apply
I Agree
#J-18808-Ljbffr