Cosmetic Surgery
Social Media Brand Manager
Cosmetic Surgery, Vernon Hills, Illinois, United States, 60061
SUMMARY OF POSITION
The Social Media Brand Manager is responsible for developing and executing effective social media content to attract new clients, grow new business within the established client base, distribute positive branding messages, and develop and distribute collateral for the company's products and services for the Plastics and Medspa departments of the Practice. Must have an in-depth understanding of the market, customer demographics, preferences, and competition. Proven experience in producing successful social media strategies, preferably in the aesthetic medicine or plastic surgery industry. Extensive analytical knowledge of social media KPIs and KPAs in understanding, monitoring, and analysis of data. Must be able to craft creative, fresh marketing content in the form of ads, graphics, written content, and videos. Assists with the creation and production of marketing deliverables needed to promote events, specials, community, and internal engagement. This individual will also act as a patient advocate by being knowledgeable in all areas of the practice covering surgical (Plastics) and non-surgical treatments (Medspa). Displays solid and effective communication skills and collaborates across all internal teams to coordinate all marketing efforts. Builds strong relationships with peers and current, new, and prospective patients of the practice. Proven and successful professional experience is a must, preferably in the aesthetic medicine and plastic surgery industry.
QUALIFICATIONS
Bachelor's or Master's degree in Marketing, Digital Marketing, Internet Marketing, Business, Communications, or related field from an accredited four-year college or university
Minimum of two years' professional experience as a Social Media Manager
Proven experience in producing successful social media strategies, preferably in the aesthetic medicine, plastic surgery fields
Extensive knowledge of KPIs and KPAs, monitoring and analyzing data
Strong knowledge of marketing principles and strategies
Excellent written and verbal communication skills
Proven ability to plan and implement marketing campaigns
Knowledge of best practices for social media platforms such as Instagram, Facebook, TikTok, X, LinkedIn, YouTube
Proficient in reputation management platforms including but not limited to: Google Business
Ability to think creatively
Ability to work independently while functioning in a team environment
High level of organization skills with attention to detail
Ability to multitask and pivot quickly
Excellent at building patient relationships, satisfaction, and loyalty
Excellent time management skills with ability to meet deadlines
Proficient with Microsoft Office Suite, Google Docs/Sheets, Canva, Adobe
Exceptional interpersonal and communication skills
Professional appearance and a positive attitude
RESPONSIBILITIES
The essential functions of this role include, but are not limited to:
SOCIAL MEDIA
Direct social media initiatives across existing and future social media channels
Develop social media campaigns and update across all platforms
Proactively create and manage social media calendar
Lead social media posting, engagement and community management
Engage with customers and followers
Use social media marketing tools such as Hootsuite, Buffer or social insights to gauge successful campaigns
Help strategize new ways to develop and capture marketing content
Develop creative digital content utilizing on trend methods and fresh new concepts
Implement online marketing campaigns and digital asset strategies utilizing video content; photo content; and news/promotional content posts
Establish relationships with social media influencers to develop a strong network
Manage online reputation of practice on Google Business, and other areas
Measure benchmarks for social media engagement and reputation management
Monitor campaigns and analyzes data obtained
Monitor SEO and web traffic metrics
Analyze customer expectations according to past social media activity
Define KPIs and KRAs for social media campaigns
Assess results with Marketing Manager and modify campaigns to ensure established benchmarks are reached
Communicate effectively as needed to all stakeholders including owners and senior management
Develop and optimize the RL Youtube channel with a customized library of videos of all treatments and procedures offered. Promote the brand through videos (shorts) and monitor results.
CONTENT DEVELOPMENT
Assist in production of deliverables needed for general brand marketing, special offerings, and community engagement
Craft branded, captivating content to be implemented across all marketing channels to ensure consistent messaging - social media and reputation management platforms, print collateral, signage, and advertisements
Collaborate with marketing team to elevate creative thinking by contributing innovative concepts for online engagement, video creation, written content, and photography
Manage online paid advertising campaigns including the strategy, design, implementation, and analysis of ad performance.
EVENTS
Help plan, coordinate, communicate, and execute internal and external events; monthly, quarterly, biannual, and annual both in office and virtual
Promote events, collect, track and engage with RSVPs
Assist with charity events and internal campaigning
MARKETING SUPPORT
Understand local client demographics, preferences, and competition
Stay current on industry trends
Identify target clients and markets
Collaborate with all departments on tools to help engage staff and patients
Assist with website updates
Support internal and external referral and loyalty programs and patient memberships
Collect and compile client feedback in an easily reviewed and understood format for review by company management and leadership
Actively engage our patient audience and web follower audience to support provider engagement
Create and maintain positive relationships with internal team, clients, vendors, and the community
Drive results through impactful marketing initiatives and implementation.
Assist in updating and keeping current merchandising displays, and all internal and external collateral and signage
Always stay within the brand guide and representation of the business
Assist in other daily marketing functions as needed and assigned
PERSONAL DEVELOPMENT
Attend and actively participate in required meetings
Active internal and external participation in workshops, events, and trainings
Develop complete knowledge and effective language for communicating surgical services, non-surgical services, and retail items offered including pricing
Keep applicable licenses and certifications current and in good standing
POLICY ADHERENCE
Adherence to company, Federal, State, locality-specific policies and procedures
Understand, abide, and enforce the Employee Handbook
Demonstrate adherence to dress code standards
Demonstrate adherence to life safety practices standards
Uphold strict confidentiality by abiding to HIPAA regulations and identity theft policies
PHYSICAL DEMANDS & WORKING CONDITIONS
Intermittent physical activity including walking, sitting, and lifting (
Possible periods of prolonged standing, walking, and prolonged sitting
Must be able to bend, lift, stretch, climb, and crawl to maintain display collateral and promotional material
May be required to work offsite, evening hours, and weekends as needed
CAREER PLANNING STATEMENT
As a manager of self, this individual will oversee completion of their daily tasks and projects
Future opportunities include promotional pathways to oversee projects or team-based work with the potential to develop into other roles within the organization
WORK ENVIRONMENT
Fast-paced office
OTHER DUTIES
This job description is not designed to cover or contain a comprehensive listing of activities, duties, and responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
EOE Race/Color/Sex/Sexual Orientation/ Gender Identity/Religion/National Origin/Disability/Vets, VEVRRA Federal Contractor.
We are a drug-free, equal-opportunity employer. Reference and background check required.
#J-18808-Ljbffr
The Social Media Brand Manager is responsible for developing and executing effective social media content to attract new clients, grow new business within the established client base, distribute positive branding messages, and develop and distribute collateral for the company's products and services for the Plastics and Medspa departments of the Practice. Must have an in-depth understanding of the market, customer demographics, preferences, and competition. Proven experience in producing successful social media strategies, preferably in the aesthetic medicine or plastic surgery industry. Extensive analytical knowledge of social media KPIs and KPAs in understanding, monitoring, and analysis of data. Must be able to craft creative, fresh marketing content in the form of ads, graphics, written content, and videos. Assists with the creation and production of marketing deliverables needed to promote events, specials, community, and internal engagement. This individual will also act as a patient advocate by being knowledgeable in all areas of the practice covering surgical (Plastics) and non-surgical treatments (Medspa). Displays solid and effective communication skills and collaborates across all internal teams to coordinate all marketing efforts. Builds strong relationships with peers and current, new, and prospective patients of the practice. Proven and successful professional experience is a must, preferably in the aesthetic medicine and plastic surgery industry.
QUALIFICATIONS
Bachelor's or Master's degree in Marketing, Digital Marketing, Internet Marketing, Business, Communications, or related field from an accredited four-year college or university
Minimum of two years' professional experience as a Social Media Manager
Proven experience in producing successful social media strategies, preferably in the aesthetic medicine, plastic surgery fields
Extensive knowledge of KPIs and KPAs, monitoring and analyzing data
Strong knowledge of marketing principles and strategies
Excellent written and verbal communication skills
Proven ability to plan and implement marketing campaigns
Knowledge of best practices for social media platforms such as Instagram, Facebook, TikTok, X, LinkedIn, YouTube
Proficient in reputation management platforms including but not limited to: Google Business
Ability to think creatively
Ability to work independently while functioning in a team environment
High level of organization skills with attention to detail
Ability to multitask and pivot quickly
Excellent at building patient relationships, satisfaction, and loyalty
Excellent time management skills with ability to meet deadlines
Proficient with Microsoft Office Suite, Google Docs/Sheets, Canva, Adobe
Exceptional interpersonal and communication skills
Professional appearance and a positive attitude
RESPONSIBILITIES
The essential functions of this role include, but are not limited to:
SOCIAL MEDIA
Direct social media initiatives across existing and future social media channels
Develop social media campaigns and update across all platforms
Proactively create and manage social media calendar
Lead social media posting, engagement and community management
Engage with customers and followers
Use social media marketing tools such as Hootsuite, Buffer or social insights to gauge successful campaigns
Help strategize new ways to develop and capture marketing content
Develop creative digital content utilizing on trend methods and fresh new concepts
Implement online marketing campaigns and digital asset strategies utilizing video content; photo content; and news/promotional content posts
Establish relationships with social media influencers to develop a strong network
Manage online reputation of practice on Google Business, and other areas
Measure benchmarks for social media engagement and reputation management
Monitor campaigns and analyzes data obtained
Monitor SEO and web traffic metrics
Analyze customer expectations according to past social media activity
Define KPIs and KRAs for social media campaigns
Assess results with Marketing Manager and modify campaigns to ensure established benchmarks are reached
Communicate effectively as needed to all stakeholders including owners and senior management
Develop and optimize the RL Youtube channel with a customized library of videos of all treatments and procedures offered. Promote the brand through videos (shorts) and monitor results.
CONTENT DEVELOPMENT
Assist in production of deliverables needed for general brand marketing, special offerings, and community engagement
Craft branded, captivating content to be implemented across all marketing channels to ensure consistent messaging - social media and reputation management platforms, print collateral, signage, and advertisements
Collaborate with marketing team to elevate creative thinking by contributing innovative concepts for online engagement, video creation, written content, and photography
Manage online paid advertising campaigns including the strategy, design, implementation, and analysis of ad performance.
EVENTS
Help plan, coordinate, communicate, and execute internal and external events; monthly, quarterly, biannual, and annual both in office and virtual
Promote events, collect, track and engage with RSVPs
Assist with charity events and internal campaigning
MARKETING SUPPORT
Understand local client demographics, preferences, and competition
Stay current on industry trends
Identify target clients and markets
Collaborate with all departments on tools to help engage staff and patients
Assist with website updates
Support internal and external referral and loyalty programs and patient memberships
Collect and compile client feedback in an easily reviewed and understood format for review by company management and leadership
Actively engage our patient audience and web follower audience to support provider engagement
Create and maintain positive relationships with internal team, clients, vendors, and the community
Drive results through impactful marketing initiatives and implementation.
Assist in updating and keeping current merchandising displays, and all internal and external collateral and signage
Always stay within the brand guide and representation of the business
Assist in other daily marketing functions as needed and assigned
PERSONAL DEVELOPMENT
Attend and actively participate in required meetings
Active internal and external participation in workshops, events, and trainings
Develop complete knowledge and effective language for communicating surgical services, non-surgical services, and retail items offered including pricing
Keep applicable licenses and certifications current and in good standing
POLICY ADHERENCE
Adherence to company, Federal, State, locality-specific policies and procedures
Understand, abide, and enforce the Employee Handbook
Demonstrate adherence to dress code standards
Demonstrate adherence to life safety practices standards
Uphold strict confidentiality by abiding to HIPAA regulations and identity theft policies
PHYSICAL DEMANDS & WORKING CONDITIONS
Intermittent physical activity including walking, sitting, and lifting (
Possible periods of prolonged standing, walking, and prolonged sitting
Must be able to bend, lift, stretch, climb, and crawl to maintain display collateral and promotional material
May be required to work offsite, evening hours, and weekends as needed
CAREER PLANNING STATEMENT
As a manager of self, this individual will oversee completion of their daily tasks and projects
Future opportunities include promotional pathways to oversee projects or team-based work with the potential to develop into other roles within the organization
WORK ENVIRONMENT
Fast-paced office
OTHER DUTIES
This job description is not designed to cover or contain a comprehensive listing of activities, duties, and responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
EOE Race/Color/Sex/Sexual Orientation/ Gender Identity/Religion/National Origin/Disability/Vets, VEVRRA Federal Contractor.
We are a drug-free, equal-opportunity employer. Reference and background check required.
#J-18808-Ljbffr