FlintGroup
Media Planner →
FlintGroup, Des Moines, Iowa, United States,
FULL TIME | FARGO, ND - DULUTH, MN - KANSAS CITY, MO - Remote USAThe Media Planner is responsible for developing strategic plans using various media channels for marketing campaigns on our professional services team. They will analyze digital and traditional marketing metrics, collaborate with clients to refine marketing objectives, and distribute content to the most practical media platforms.What you’ll do
Ensure advertising channels align with client or company objectives and create or recommend certain media strategies to ensure campaigns reach their target audience in the most effective way possibleMonitor the performance of digital and traditional campaigns and report results to relevant stakeholdersResearch the current media landscape and keep up to date with the latest media trendsDetermine the most suitable media mix given the nature of each client’s business, budget and preferred advertising media, and assess the impact and suitability of each media type based on client needsBuild and maintain relationships with clients to understand their needs, wants and objectives, and then determine which media channels fit best for each specific campaignBuild and maintain relationships with media vendors across North AmericaWhere you’ve been
Proven experience as a Media Planner or similar role in media planning and buying, preferably in an advertising agencyStrong knowledge of a range of digital and traditional platformsAbility to use a variety of programmatic platforms, advertising analytics tools, databases, and spreadsheets to track and manage campaigns. Proficiency in MediaOcean buying software and tools is a plusExcellent interpersonal and communication skills, including the ability to networkAnalytical thinking, negotiation, persuasion and research abilitiesEffective at working under pressure and meeting tight deadlinesWe are E-Verify compliant as well as an Affirmative Action and Equal Employment Opportunity employer. We do not discriminate in our hiring or employment practices. All qualified applicants will receive consideration without regard to race, color, creed, religion, national origin, age, disability, sex, or any other characteristic protected by State or Federal law.
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Ensure advertising channels align with client or company objectives and create or recommend certain media strategies to ensure campaigns reach their target audience in the most effective way possibleMonitor the performance of digital and traditional campaigns and report results to relevant stakeholdersResearch the current media landscape and keep up to date with the latest media trendsDetermine the most suitable media mix given the nature of each client’s business, budget and preferred advertising media, and assess the impact and suitability of each media type based on client needsBuild and maintain relationships with clients to understand their needs, wants and objectives, and then determine which media channels fit best for each specific campaignBuild and maintain relationships with media vendors across North AmericaWhere you’ve been
Proven experience as a Media Planner or similar role in media planning and buying, preferably in an advertising agencyStrong knowledge of a range of digital and traditional platformsAbility to use a variety of programmatic platforms, advertising analytics tools, databases, and spreadsheets to track and manage campaigns. Proficiency in MediaOcean buying software and tools is a plusExcellent interpersonal and communication skills, including the ability to networkAnalytical thinking, negotiation, persuasion and research abilitiesEffective at working under pressure and meeting tight deadlinesWe are E-Verify compliant as well as an Affirmative Action and Equal Employment Opportunity employer. We do not discriminate in our hiring or employment practices. All qualified applicants will receive consideration without regard to race, color, creed, religion, national origin, age, disability, sex, or any other characteristic protected by State or Federal law.
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