Portofolio Marketing Manager

Insight is hiring a GTM Messaging and Positioning Specialist to join their team. This role requires a mix of technical, marketing, and project management skills, as well as knowledge of the technology industry. The responsibilities of this role include collaborating with Insight's Sales and Services teams to package new offers and develop effective GTM strategies, supporting the GTM launch process, implementing enablement strategies, and managing and marketing Insight's services portfolio. The ideal candidate is a compelling storyteller who can translate technical services into consumable content for stakeholders. If you're a self-starter with a talent for messaging, apply for this exciting opportunity.Key Responsibilities

Contribute to the development of strategic marketing plans through market research, competitive analysis, customer engagement, and business planning.Develop services, product, and solution messaging and positioning that sets Insight apart.Understand buyer personas and how to effectively translate our services into a client's buying journey.Be active in customer conversations whether in the field, at events, or online.Work across digital, content, and web teams on GTM launch activities.Comfortable communicating with engineers, architects, and developers and bridging the gap between technical capabilities and client offerings.Collaborate with portfolio and practice on new services launches and updates to our existing portfolio.Work with internal stakeholders and external agencies on creating collateral to support our services including battlecards, solution briefs, web pages, blogs, presentations, etc.Assist with technical and sales enablement activities including webinars, materials development, communications, etc.Work with the demand generation team on how to intersect services messaging and offerings (workshops, assessments, services, etc.) into campaign materials and messaging.Translate partner product portfolio and the alignment with Insight services to identify key GTM strategies.Lead the project management of multiple programs simultaneously.Communicate internally and with external partners on the progress of initiatives, strategy, and results.Conduct competitive research to evaluate our solutions and remain competitive.What you’ll need to succeed

Bachelor’s degree in Business, Marketing, Communications, or technology-related field.Minimum of 5 years of broad-based B2B marketing experience, experience in B2B technology or channel marketing preferred.History working with cloud, security, application, data & AI, or data center technologies and knowledge of IT hardware, software, and services industry desired.Ability to understand technical terminology and translate into client messaging.Experience in Solution Selling, Cloud, and SaaS GTM strongly preferred.Strong analytical and problem-solving skills, financial insight, and strategic thinking skills.Strong project management, communication, and interpersonal skills.Experience with marketing automation and CRM systems.Insight is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, or any other characteristic protected by law.

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