National Funding
Senior Manager, Marketing Analytics
National Funding, San Diego, California, United States, 92189
Senior Manager, Marketing Analytics
Hybrid Schedule, working onsite 2-3 days per week.
Full Time, Monday-FridayExempt Salary Range: $150,000-$191,000. Position eligible for additional incentives including bonus, 401(k) match, health and welfare benefits, amazing culture, growth opportunity and more!!Location:
San Diego, CA (La Jolla/UTC)
Job Summary:
We are seeking a highly skilled and experienced Senior Manager of Marketing Analytics to join our dynamic team. In this role, you will lead the development and implementation of advanced marketing models and analytics to drive our marketing strategy and optimize our marketing efforts. You will be responsible for marketing campaign analytics, multi-touch attribution, funnel analytics, growth analytics, and more. The ideal candidate will have a strong background in data science and analytics, extensive experience in marketing analytics, and proven leadership capabilities.
What You’ll be Doing:
Guide the design and implementation of predictive models to support
marketing strategies, including customer segmentation, propensity
modeling, and customer lifetime value (CLV) analysis.
Oversee the
development and deployment of machine learning algorithms to optimize
marketing efforts and drive business growth.
Analyze direct
mail campaign performance and provide actionable insights to optimize ROI.
Utilize A/B
testing and other experimental designs to measure the effectiveness of
direct mail initiatives.
Develop models
to predict response rates and conversion rates for direct mail campaigns.
Develop and
refine multi-touch attribution models to understand the impact of
different marketing channels on customer conversions.
Work with
cross-functional teams to ensure accurate data collection and integration
for attribution analysis.
Conduct and
oversee funnel analysis to identify bottlenecks and opportunities for
improvement at each stage of the customer journey.
Provide
strategic insights on conversion rates and recommend strategies to enhance
the customer experience and increase conversions.
Analyze growth
metrics and identify key drivers of business growth.
Develop and
implement strategies to optimize customer acquisition, retention, and
monetization.
Analyze results
from creative tests in marketing campaigns to determine the effectiveness
of different creative approaches.
Provide
actionable insights and recommendations to the marketing team based on
creative testing outcomes.
Collaborate
with creative teams to optimize content based on data-driven insights.
Oversee the
creation and maintenance of dashboards and reports to communicate key
metrics and insights to stakeholders.
Present complex data analysis in a clear and concise manner to non-technical
audiences.Collaborate with marketing, product, and engineering teams to align
data science initiatives with business objectives.
Lead and mentor
a team of data scientists and analysts, fostering a culture of continuous
learning and development.
Oversee the
recruitment, training, and professional development of team members.
Ensure the team
delivers high-quality, timely, and actionable insights to drive marketing
strategies.
An Ideal Candidate Looks Like This:
Master’s or Ph.D. in Data Science, Statistics, Computer Science,
Marketing Analytics, or a related field.
8+ years of experience in data science or analytics, with a focus on
marketing analytics.Technical Skills:
Proficiency in
programming languages such as Python or R.
Strong
experience with SQL and data manipulation.
Expertise in
machine learning frameworks and libraries (e.g., scikit-learn,
TensorFlow, PyTorch).
Experience
with data visualization tools (e.g., Tableau, Power BI, matplotlib,
seaborn).
Analytical
Skills:
Strong statistical
and analytical skills, with experience in experimental design and A/B
testing.
Ability to
interpret and communicate complex data insights to stakeholders.
Marketing
Knowledge:
Deep
understanding of marketing principles and practices.
Experience
with multi-touch attribution models and funnel analytics.
Specific
experience with direct mail marketing campaigns is highly desirable.
Familiarity
with creative testing methodologies and analytics.
Leadership
Skills:
Proven track
record of leading and developing high-performing teams.
Excellent
problem-solving skills and attention to detail.
Strong
communication and presentation skills.
Ability to
work collaboratively in a team environment.
Why National Funding?
Growing, successful company preparing to almost double in size over the next three years (this is your opportunity to get in on the ground floor)Positive, energetic, passionate, business casual environment with management who committed to your successFantastic benefits package including a 401(k) matchNumerous employee events throughout the year, including our annual traditions such as a Day at the Del Mar Racetrack, Holiday Party, Employee and Family Picnic, sporting events and more.
National Funding serves the small business community. Since 1999, we have provided more than $3 billion in funding to over 50,000 customers to support their working capital and equipment financing needs. We are one of the country's largest private providers of small business loans, having funded more than $3 billion to help small businesses grow. Our personal approach helps strengthen small business owners and we pride ourselves on being a resource they can trust. We are believers in small business owners.
National Funding is an Equal Opportunity Employer.
#J-18808-Ljbffr
Hybrid Schedule, working onsite 2-3 days per week.
Full Time, Monday-FridayExempt Salary Range: $150,000-$191,000. Position eligible for additional incentives including bonus, 401(k) match, health and welfare benefits, amazing culture, growth opportunity and more!!Location:
San Diego, CA (La Jolla/UTC)
Job Summary:
We are seeking a highly skilled and experienced Senior Manager of Marketing Analytics to join our dynamic team. In this role, you will lead the development and implementation of advanced marketing models and analytics to drive our marketing strategy and optimize our marketing efforts. You will be responsible for marketing campaign analytics, multi-touch attribution, funnel analytics, growth analytics, and more. The ideal candidate will have a strong background in data science and analytics, extensive experience in marketing analytics, and proven leadership capabilities.
What You’ll be Doing:
Guide the design and implementation of predictive models to support
marketing strategies, including customer segmentation, propensity
modeling, and customer lifetime value (CLV) analysis.
Oversee the
development and deployment of machine learning algorithms to optimize
marketing efforts and drive business growth.
Analyze direct
mail campaign performance and provide actionable insights to optimize ROI.
Utilize A/B
testing and other experimental designs to measure the effectiveness of
direct mail initiatives.
Develop models
to predict response rates and conversion rates for direct mail campaigns.
Develop and
refine multi-touch attribution models to understand the impact of
different marketing channels on customer conversions.
Work with
cross-functional teams to ensure accurate data collection and integration
for attribution analysis.
Conduct and
oversee funnel analysis to identify bottlenecks and opportunities for
improvement at each stage of the customer journey.
Provide
strategic insights on conversion rates and recommend strategies to enhance
the customer experience and increase conversions.
Analyze growth
metrics and identify key drivers of business growth.
Develop and
implement strategies to optimize customer acquisition, retention, and
monetization.
Analyze results
from creative tests in marketing campaigns to determine the effectiveness
of different creative approaches.
Provide
actionable insights and recommendations to the marketing team based on
creative testing outcomes.
Collaborate
with creative teams to optimize content based on data-driven insights.
Oversee the
creation and maintenance of dashboards and reports to communicate key
metrics and insights to stakeholders.
Present complex data analysis in a clear and concise manner to non-technical
audiences.Collaborate with marketing, product, and engineering teams to align
data science initiatives with business objectives.
Lead and mentor
a team of data scientists and analysts, fostering a culture of continuous
learning and development.
Oversee the
recruitment, training, and professional development of team members.
Ensure the team
delivers high-quality, timely, and actionable insights to drive marketing
strategies.
An Ideal Candidate Looks Like This:
Master’s or Ph.D. in Data Science, Statistics, Computer Science,
Marketing Analytics, or a related field.
8+ years of experience in data science or analytics, with a focus on
marketing analytics.Technical Skills:
Proficiency in
programming languages such as Python or R.
Strong
experience with SQL and data manipulation.
Expertise in
machine learning frameworks and libraries (e.g., scikit-learn,
TensorFlow, PyTorch).
Experience
with data visualization tools (e.g., Tableau, Power BI, matplotlib,
seaborn).
Analytical
Skills:
Strong statistical
and analytical skills, with experience in experimental design and A/B
testing.
Ability to
interpret and communicate complex data insights to stakeholders.
Marketing
Knowledge:
Deep
understanding of marketing principles and practices.
Experience
with multi-touch attribution models and funnel analytics.
Specific
experience with direct mail marketing campaigns is highly desirable.
Familiarity
with creative testing methodologies and analytics.
Leadership
Skills:
Proven track
record of leading and developing high-performing teams.
Excellent
problem-solving skills and attention to detail.
Strong
communication and presentation skills.
Ability to
work collaboratively in a team environment.
Why National Funding?
Growing, successful company preparing to almost double in size over the next three years (this is your opportunity to get in on the ground floor)Positive, energetic, passionate, business casual environment with management who committed to your successFantastic benefits package including a 401(k) matchNumerous employee events throughout the year, including our annual traditions such as a Day at the Del Mar Racetrack, Holiday Party, Employee and Family Picnic, sporting events and more.
National Funding serves the small business community. Since 1999, we have provided more than $3 billion in funding to over 50,000 customers to support their working capital and equipment financing needs. We are one of the country's largest private providers of small business loans, having funded more than $3 billion to help small businesses grow. Our personal approach helps strengthen small business owners and we pride ourselves on being a resource they can trust. We are believers in small business owners.
National Funding is an Equal Opportunity Employer.
#J-18808-Ljbffr