eBay
Product Marketing Manager- Fashion
eBay, San Francisco, California, United States, 94199
At eBay, we're more than a global ecommerce leader — we’re changing the way the world shops and sells. Our platform empowers millions of buyers and sellers in more than 190 markets around the world. We’re committed to pushing boundaries and leaving our mark as we reinvent the future of ecommerce for enthusiasts.Our customers are our compass, authenticity thrives, bold ideas are welcome, and everyone can bring their unique selves to work — every day. We're in this together, sustaining the future of our customers, our company, and our planet.Join a team of passionate thinkers, innovators, and dreamers — and help us connect people and build communities to create economic opportunity for all.About The Team And Role
eBay is seeking a talented and dynamic product marketer to drive inbound product marketing and outbound go-to-market strategy for experiences within the Fashion vertical. This is a unique opportunity to become an integral part of the eBay marketing team working with the Fashion product teams to support initiatives like Authenticity Guaranteed, Pre-loved fashion, Consignment, and features using AI capabilities and personalization. This role will partner cross-functionally with product, design, research, marketing, communications, customer service, and market teams.To be successful, you are an experienced Product Marketer with expertise in developing value propositions, positioning, and generating demand for products and tools, ideally in an ecommerce or marketplace setting. The ideal candidate will have a passion for fashion, and a deep understanding of the fashion market to drive engagement, sales, and foster our community of enthusiasts!What You Will Accomplish
You are responsible for the product value proposition narrative, messaging, and go-to-market strategy for the fashion category on eBay, ensuring buyers’ shopping experience and seller success on the platform.You will approach go-to-market in a comprehensive manner to ensure buyers are delivered relevant and meaningful communications at the right time and place across in-product, marketing, PR, market communities, sales, customer service, and partner messaging.Influence product roadmaps by synthesizing market, customer, and competitive insights, build audience segmentations and opportunity sizing.Create customer feedback loops during the product and marketing development process to refine the product narrative and value proposition articulation.Develop product value propositions, narratives, customer messaging, naming, and external facing proof points.Manage the go-to-market strategy and planning for product launches and then lead through channel experts to ensure execution and impact measurement. Track customer engagement, product adoption, and business success. Partner with channel experts across in-product content, marketing, PR communications, customer service, in-market teams, and sales channels to generate demand.Identify internal product market fit tracking metrics; synthesize customer feedback to provide signal amidst the noise across the product life cycle: development, launch, and optimization / expansion. Build up the value proposition demonstrating the voice of the customer to optimize product marketing messaging and to advise on product recommendations.Define key metrics for success, and track progress against goals for the product launches and in-market growth adoption of existing products or services.What You Will Bring
5+ years of experience in product marketing, with at least 3 years leading company-wide initiatives.Strong track record of developing product and go-to-market strategies at ecommerce companies or within buyer-focused organizations at e-commerce companies.Preferred experience in fashion.Proven ability to drive innovation, execute projects with excellence.Success working collaboratively with cross-functional teams and excellent communication skills.Strong data analysis skills and experience with customer research techniques.Join eBay to drive innovation and market leadership in a dynamic e-commerce environment!
#J-18808-Ljbffr
eBay is seeking a talented and dynamic product marketer to drive inbound product marketing and outbound go-to-market strategy for experiences within the Fashion vertical. This is a unique opportunity to become an integral part of the eBay marketing team working with the Fashion product teams to support initiatives like Authenticity Guaranteed, Pre-loved fashion, Consignment, and features using AI capabilities and personalization. This role will partner cross-functionally with product, design, research, marketing, communications, customer service, and market teams.To be successful, you are an experienced Product Marketer with expertise in developing value propositions, positioning, and generating demand for products and tools, ideally in an ecommerce or marketplace setting. The ideal candidate will have a passion for fashion, and a deep understanding of the fashion market to drive engagement, sales, and foster our community of enthusiasts!What You Will Accomplish
You are responsible for the product value proposition narrative, messaging, and go-to-market strategy for the fashion category on eBay, ensuring buyers’ shopping experience and seller success on the platform.You will approach go-to-market in a comprehensive manner to ensure buyers are delivered relevant and meaningful communications at the right time and place across in-product, marketing, PR, market communities, sales, customer service, and partner messaging.Influence product roadmaps by synthesizing market, customer, and competitive insights, build audience segmentations and opportunity sizing.Create customer feedback loops during the product and marketing development process to refine the product narrative and value proposition articulation.Develop product value propositions, narratives, customer messaging, naming, and external facing proof points.Manage the go-to-market strategy and planning for product launches and then lead through channel experts to ensure execution and impact measurement. Track customer engagement, product adoption, and business success. Partner with channel experts across in-product content, marketing, PR communications, customer service, in-market teams, and sales channels to generate demand.Identify internal product market fit tracking metrics; synthesize customer feedback to provide signal amidst the noise across the product life cycle: development, launch, and optimization / expansion. Build up the value proposition demonstrating the voice of the customer to optimize product marketing messaging and to advise on product recommendations.Define key metrics for success, and track progress against goals for the product launches and in-market growth adoption of existing products or services.What You Will Bring
5+ years of experience in product marketing, with at least 3 years leading company-wide initiatives.Strong track record of developing product and go-to-market strategies at ecommerce companies or within buyer-focused organizations at e-commerce companies.Preferred experience in fashion.Proven ability to drive innovation, execute projects with excellence.Success working collaboratively with cross-functional teams and excellent communication skills.Strong data analysis skills and experience with customer research techniques.Join eBay to drive innovation and market leadership in a dynamic e-commerce environment!
#J-18808-Ljbffr