Leonard S. Fiore, Inc.
Director of Marketing
Leonard S. Fiore, Inc., Altoona, Pennsylvania, us, 16603
Leonard S. Fiore, Inc. (LSF) is Building Communities & Careers!LSF is a leading builder based in Central PA, with a proud 70 year history of excellence delivering the full spectrum of commercial construction services. Join our team and become part of an organization with a deep family history that has been changing skylines for more than 70 years!We are growing substantially and searching for a Director of Marketing to join us and support our growth.The Director of Marketing will be responsible for leading the development and execution of marketing strategies, business development initiatives, and communication efforts to support the company's growth and business objectives. This role requires a strategic thinker with strong leadership skills and a deep understanding of marketing, business development, and client relationship management.Duties and Responsibilities
Corporate Marketing :Create & implement a comprehensive annual marketing plan to promote LSF in support of the business plan.Enhance LSF's marketplace presence.Oversee the company’s online presence.Provide support and guidance to other departments related to marketing needs such as graphic design, support and use of social media platforms, website development, brochures, flyer templates, invitations, post cards, etc.Support company event planning as needed.Coordinate and promote LSF's philanthropic activities.Create LSF experience brochures, prequalification packages, and other materials to support business development.Prepare marketing and/or technical proposals to respond to RFPs and other project opportunities.Prepare presentation materials for interviews and/or presentation as part of a selection process.Project-Specific Marketing :Ensure consistent and effective jobsite branding, including signage and other materials.Coordinate and oversee the production of high-quality project photos and videos for marketing use.Maintain project pages for completed projects and continually update the company project information database.Plan and execute project-related events such as groundbreaking, topping out, and completion ceremonies.Collect and manage client satisfaction feedback, including reference letters and testimonials.LSF Templates:Maintain templates for marketing documents: presentations, proposals, resumes, and a general content library.Maintain and implement LSF style guide as the standards for work products across the organization.Business Development Functions:Participate in Business Development Committee to generate work pipeline in support of company goals.Identify and cultivate leads.Client Relationships:Represent LSF at industry events and business functions.Develop relationships within the industry to create project opportunities and drive business growth.Participate and engage regularly with A/E/C groups to stay connected with industry trends and prospects.Core Competencies:Excellent communication and interpersonal skills.High quality work products with a polished appearance and clear intentional messaging.Strategic thinking and methodical execution.Ability to thrive in a collaborative, fast-paced environment and manage multiple projects simultaneously.Possess or demonstrate the desire to gain knowledge of the construction industry.Qualifications:Bachelor's degree in Marketing, Communications, Business, or related field.Proven experience in a senior marketing role, preferably in the A/E/C industry.Proficiency in marketing software and tools (e.g., Insightly or other CRM database, Illustrator or other graphic design).Working knowledge of Microsoft Office – Word, Excel, PowerPoint, Access, and Outlook.Leonard S. Fiore, Inc. is an Equal Opportunity Employer.
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Corporate Marketing :Create & implement a comprehensive annual marketing plan to promote LSF in support of the business plan.Enhance LSF's marketplace presence.Oversee the company’s online presence.Provide support and guidance to other departments related to marketing needs such as graphic design, support and use of social media platforms, website development, brochures, flyer templates, invitations, post cards, etc.Support company event planning as needed.Coordinate and promote LSF's philanthropic activities.Create LSF experience brochures, prequalification packages, and other materials to support business development.Prepare marketing and/or technical proposals to respond to RFPs and other project opportunities.Prepare presentation materials for interviews and/or presentation as part of a selection process.Project-Specific Marketing :Ensure consistent and effective jobsite branding, including signage and other materials.Coordinate and oversee the production of high-quality project photos and videos for marketing use.Maintain project pages for completed projects and continually update the company project information database.Plan and execute project-related events such as groundbreaking, topping out, and completion ceremonies.Collect and manage client satisfaction feedback, including reference letters and testimonials.LSF Templates:Maintain templates for marketing documents: presentations, proposals, resumes, and a general content library.Maintain and implement LSF style guide as the standards for work products across the organization.Business Development Functions:Participate in Business Development Committee to generate work pipeline in support of company goals.Identify and cultivate leads.Client Relationships:Represent LSF at industry events and business functions.Develop relationships within the industry to create project opportunities and drive business growth.Participate and engage regularly with A/E/C groups to stay connected with industry trends and prospects.Core Competencies:Excellent communication and interpersonal skills.High quality work products with a polished appearance and clear intentional messaging.Strategic thinking and methodical execution.Ability to thrive in a collaborative, fast-paced environment and manage multiple projects simultaneously.Possess or demonstrate the desire to gain knowledge of the construction industry.Qualifications:Bachelor's degree in Marketing, Communications, Business, or related field.Proven experience in a senior marketing role, preferably in the A/E/C industry.Proficiency in marketing software and tools (e.g., Insightly or other CRM database, Illustrator or other graphic design).Working knowledge of Microsoft Office – Word, Excel, PowerPoint, Access, and Outlook.Leonard S. Fiore, Inc. is an Equal Opportunity Employer.
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