Allegiance Group
Direct Marketing Segmentation Specialist
Allegiance Group, Fargo, North Dakota, us, 58126
Direct Marketing Segmentation Specialist
Department:
Analytics & OptimizationEmployment Type:
Full TimeLocation:
Remote or Hybrid, US
Description
Allegiance Group + Pursuant is a direct marketing agency that helps nonprofits across the U.S. deliver customized fundraising campaigns that inspire action and improve donor relationships. We exist to help our clients unlock the joy of giving for their support base.
Regardless of the fundraising strategy or channel, data insights are central to our approach. Data decodes the GivingDNA of our clients’ supporters providing the insights and recommendations for fundraising success. As the only firm to serve every donor segment across communication channels, our clients see the difference in the dramatic fundraising results that help them make a greater impact every day.ROLE SUMMARY
The Direct Marketing Segmentation Specialist is at the heart of our direct response operations, tasked with the critical role of analyzing and segmenting donor data to optimize fundraising campaigns. This position involves deep data analysis, creative problem solving, and strategic thinking to drive successful fundraising outcomes.Key Responsibilities
Data Analysis & Segmentation:
Partner with the Segmentation team lead and Data Analysts to analyze and segment donor populations to identify key opportunities for targeted fundraising campaigns. Utilize tools and techniques to mine data for valuable insights and profitable segments.
Campaign Strategy Development:
Work closely with account management team to develop and refine campaign strategies based on audience insights. Manage the integration of data findings into campaign planning and execution.
Generate Merge/Purge Strategies:
Translate campaign strategies to action by working closely with service bureaus and data partners to ensure that detailed, accurate merge/purge instructions are provided and followed, preventing data duplication and ensuring list hygiene and efficient use of data in campaigns.
Cross-Functional Collaboration:
Coordinate with other departments to ensure alignment on campaign targets and data use. Manage cross-team timelines for project kicking. Manage relationships with internal teams and external partners to enhance campaign execution.
Skills Knowledge and ExpertiseAdvanced Data Skills:
Strong proficiency in database management and data analysis tools. Experience with CRM systems and data validation.
Strategic Thinking:
Ability to translate data insights into actionable campaign strategies. Strong problem-solving skills and the capacity to manage multiple projects simultaneously.
Communication & Collaboration:
Excellent communication skills with the ability to work effectively across teams. Experience in managing stakeholder relationships is crucial.
Fundraising Knowledge:
Understanding of direct response fundraising mechanisms and strategies. Experience in nonprofit marketing or fundraising is highly desirable.
EDUCATION & EXPERIENCEBachelor’s degree in Marketing, Business, Statistics, or a related field.
Exposure to data analysis or segmentation within a fundraising or direct marketing environment.
This role is designed for individuals who are passionate about using data to drive fundraising success and have a keen eye for detail. If you're looking to make a significant impact in the nonprofit sector by leveraging cutting-edge data analysis techniques, we encourage you to apply.
Studies have shown that women and people of color are less likely to apply to jobs unless they meet
every single
qualification. At Allegiance Group we are striving to build a diverse, inclusive, and equitable workplace.
If you think this role sounds like you but your experience doesn’t align perfectly with every single qualification or skill in the description, please apply ! You could be just the person we are looking for to fill this, or other, roles!Benefits, Rewards & Perks
We are friendly, smart, curious and passionate about what we do! Working here, you will also enjoy:Competitive salaries + quarterly recognition program
Work-life balance (really!) + Casual work environment
Excellent benefits including Health, Dental, and Vision plans, Disability and Company Paid Life Insurance!
Flexible PTO Policy + Paid Parental Leave
401k and company match
Oh, and don’t forget - You're working with clients who are making a positive difference in the world.
#J-18808-Ljbffr
Department:
Analytics & OptimizationEmployment Type:
Full TimeLocation:
Remote or Hybrid, US
Description
Allegiance Group + Pursuant is a direct marketing agency that helps nonprofits across the U.S. deliver customized fundraising campaigns that inspire action and improve donor relationships. We exist to help our clients unlock the joy of giving for their support base.
Regardless of the fundraising strategy or channel, data insights are central to our approach. Data decodes the GivingDNA of our clients’ supporters providing the insights and recommendations for fundraising success. As the only firm to serve every donor segment across communication channels, our clients see the difference in the dramatic fundraising results that help them make a greater impact every day.ROLE SUMMARY
The Direct Marketing Segmentation Specialist is at the heart of our direct response operations, tasked with the critical role of analyzing and segmenting donor data to optimize fundraising campaigns. This position involves deep data analysis, creative problem solving, and strategic thinking to drive successful fundraising outcomes.Key Responsibilities
Data Analysis & Segmentation:
Partner with the Segmentation team lead and Data Analysts to analyze and segment donor populations to identify key opportunities for targeted fundraising campaigns. Utilize tools and techniques to mine data for valuable insights and profitable segments.
Campaign Strategy Development:
Work closely with account management team to develop and refine campaign strategies based on audience insights. Manage the integration of data findings into campaign planning and execution.
Generate Merge/Purge Strategies:
Translate campaign strategies to action by working closely with service bureaus and data partners to ensure that detailed, accurate merge/purge instructions are provided and followed, preventing data duplication and ensuring list hygiene and efficient use of data in campaigns.
Cross-Functional Collaboration:
Coordinate with other departments to ensure alignment on campaign targets and data use. Manage cross-team timelines for project kicking. Manage relationships with internal teams and external partners to enhance campaign execution.
Skills Knowledge and ExpertiseAdvanced Data Skills:
Strong proficiency in database management and data analysis tools. Experience with CRM systems and data validation.
Strategic Thinking:
Ability to translate data insights into actionable campaign strategies. Strong problem-solving skills and the capacity to manage multiple projects simultaneously.
Communication & Collaboration:
Excellent communication skills with the ability to work effectively across teams. Experience in managing stakeholder relationships is crucial.
Fundraising Knowledge:
Understanding of direct response fundraising mechanisms and strategies. Experience in nonprofit marketing or fundraising is highly desirable.
EDUCATION & EXPERIENCEBachelor’s degree in Marketing, Business, Statistics, or a related field.
Exposure to data analysis or segmentation within a fundraising or direct marketing environment.
This role is designed for individuals who are passionate about using data to drive fundraising success and have a keen eye for detail. If you're looking to make a significant impact in the nonprofit sector by leveraging cutting-edge data analysis techniques, we encourage you to apply.
Studies have shown that women and people of color are less likely to apply to jobs unless they meet
every single
qualification. At Allegiance Group we are striving to build a diverse, inclusive, and equitable workplace.
If you think this role sounds like you but your experience doesn’t align perfectly with every single qualification or skill in the description, please apply ! You could be just the person we are looking for to fill this, or other, roles!Benefits, Rewards & Perks
We are friendly, smart, curious and passionate about what we do! Working here, you will also enjoy:Competitive salaries + quarterly recognition program
Work-life balance (really!) + Casual work environment
Excellent benefits including Health, Dental, and Vision plans, Disability and Company Paid Life Insurance!
Flexible PTO Policy + Paid Parental Leave
401k and company match
Oh, and don’t forget - You're working with clients who are making a positive difference in the world.
#J-18808-Ljbffr