Federal Realty Investment Trust
Regional Marketing Manager (Hybrid)
Federal Realty Investment Trust, North Bethesda, Maryland, United States,
The Regional Marketing Manager will partner in the growth and implementation of the strategic marketing plan for the assigned Federal Realty portfolio in Maryland and Northern Virginia. This position reports to the Senior Director of Marketing and will support business development initiatives and manage programs and promotions to strengthen brand awareness, increase traffic, drive customer engagement, and support the unique events and activations as part of a dynamic portfolio of assets.The Regional Marketing Manager will have the opportunity to engage many aspects of a dynamic commercial real estate firm, including retail, office, and residential. There will be ample opportunities to learn, engage, and hone a multi-pronged skill set, with both B2B and B2C audiences. The Regional Marketing Manager will work on award-winning properties, including Pike & Rose (North Bethesda, Maryland), Bethesda Row (Bethesda, Maryland), The Village at Shirlington (Arlington, Virginia) and others, interfacing with both tenants and customers. This role will office mainly at Pike & Rose, with visits to other properties for events, and as needed to support the marketing needs of the portfolio.Federal Realty Investment Trust is a proven leader in the ownership, operation, development, and redevelopment of premium retail real estate in the country's best markets. We consider ourselves one of the most innovative and dynamic real estate companies one can work with. Interested candidates who research Federal learn about our high-quality community shopping center and mixed-use property portfolio. Federal’s well-respected real estate investment and management team delivers a significant combination of modest and large, value-add investments that can make working at Federal rewarding. While Federal is one of the largest publicly traded real estate investment trusts in the country, as measured by the value of our assets, we're functionally a small company by most standards and we operate that way. Team members with initiative and proven ability get involved in many facets of executing Federal’s business plan. We encourage you to look us up on LinkedIn and follow Federal Realty Investment Trust.Responsibilities
Manage aspects of the strategic road map, including key signature events and activations, budget management, and campaigns.Lead B2C planning and communications via a comprehensive editorial calendar, in partnership with the internal and external agency.Lead unique and first-to-market on-site event and activation opportunities, including ideation, planning, and execution, with team and agency support.Responsible to meet and exceed metrics developed to measure KPIs including but not limited to building brand awareness, increasing traffic, and driving customer engagement.Strengthen B2B communication with merchants and outside partners via in-person, phone, mail, e-mail, etc., that develops and maintains a synergy of goals and expectations.Collaborate with internal stakeholders to identify business development goals and opportunities and generate innovative ideas to engage key audiences.Develop marketing collateral utilizing existing project and corporate branding to support strategic business goals.Manage communication with internal graphic designer and agency partners to maintain workflow, timelines, and standards.Perform administrative duties as needed including but not limited to invoice research, check request submission, special mailings, collateral distribution, and customer engagement.Track monthly marketing expenses and variances of the marketing budget.Provide onsite leadership for special events.Qualifications
Bachelor's degree in relevant field3+ years marketing/business development experienceAbility to effectively interact with internal and external team members and contactsA self-starter, who can handle multiple projects from conception to completionA creative thinker, with strategic and analytical skillsExcellent communication, organization, and multi-task management skillsProficient in SharePoint, MailChimp, EventBrite, and WordPress. Other: Adobe InDesign, Meltwater, and Google DocsFlexibility and ability to work nights and weekends is required when marketing events and/or meetings require preparation or attendance.Federal Realty Investment Trust is an Equal Opportunity / Affirmative Action employer. Federal values a diverse workforce and is committed to providing equal employment and advancement opportunities to all employees and applicants. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, genetics, sexual orientation, or protected Veteran status.
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Manage aspects of the strategic road map, including key signature events and activations, budget management, and campaigns.Lead B2C planning and communications via a comprehensive editorial calendar, in partnership with the internal and external agency.Lead unique and first-to-market on-site event and activation opportunities, including ideation, planning, and execution, with team and agency support.Responsible to meet and exceed metrics developed to measure KPIs including but not limited to building brand awareness, increasing traffic, and driving customer engagement.Strengthen B2B communication with merchants and outside partners via in-person, phone, mail, e-mail, etc., that develops and maintains a synergy of goals and expectations.Collaborate with internal stakeholders to identify business development goals and opportunities and generate innovative ideas to engage key audiences.Develop marketing collateral utilizing existing project and corporate branding to support strategic business goals.Manage communication with internal graphic designer and agency partners to maintain workflow, timelines, and standards.Perform administrative duties as needed including but not limited to invoice research, check request submission, special mailings, collateral distribution, and customer engagement.Track monthly marketing expenses and variances of the marketing budget.Provide onsite leadership for special events.Qualifications
Bachelor's degree in relevant field3+ years marketing/business development experienceAbility to effectively interact with internal and external team members and contactsA self-starter, who can handle multiple projects from conception to completionA creative thinker, with strategic and analytical skillsExcellent communication, organization, and multi-task management skillsProficient in SharePoint, MailChimp, EventBrite, and WordPress. Other: Adobe InDesign, Meltwater, and Google DocsFlexibility and ability to work nights and weekends is required when marketing events and/or meetings require preparation or attendance.Federal Realty Investment Trust is an Equal Opportunity / Affirmative Action employer. Federal values a diverse workforce and is committed to providing equal employment and advancement opportunities to all employees and applicants. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, genetics, sexual orientation, or protected Veteran status.
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