Ralston College
Director of Marketing
Ralston College, Savannah, Georgia, United States, 31441
Ralston College is actively seeking a dynamic and forward-thinking Director of Marketing to assume a pivotal role in shaping the College’s brand and elevating its visibility, in alignment with our mission to revive and reinvent the traditional university. As a groundbreaking institution challenging the current norms of higher education, Ralston College is committed to an intensive exploration of the Humanities in a community that values friendship and freedom of thought. The Director of Marketing will play a central role in positioning Ralston College as a leading force in the educational landscape. Responsibilities include developing and executing a robust strategy for recruitment and enrollment. The ideal candidate will have strong connections and understanding of the educational landscape and will drive successful campaigns for prospective students, faculty and staff, and donors.ESSENTIAL DUTIES & RESPONSIBILITIES
The Director of Marketing is responsible for a wide range of activities including but not limited to:Strategic Brand ImplementationImplement and execute an existing comprehensive brand strategy for Ralston College.Ensure alignment of the brand identity with the institution's mission, values, and goals.Drive the creation and implementation of marketing strategies and materials.Differentiate Ralston College in the competitive higher education landscape.Integrated Marketing CampaignsPlan, execute, and measure multi-channel marketing campaigns to promote academic programs, events, and campus life.Utilize digital marketing, social media, podcasts, email campaigns, and other channels to engage prospective students, parents, alumni, and the broader community.Content Creation and StorytellingOversee the creation of compelling and authentic content that showcases the College's unique culture, achievements, and impact, including the crafting of social media campaigns on X and Instagram.Foster a culture of storytelling that highlights the success stories of students, faculty, and alumni.Data-Driven Decision MakingLeverage analytics and data insights to assess the effectiveness of marketing initiatives and optimize future campaigns.Implement key performance indicators (KPIs) to measure the impact of marketing efforts on enrollment and brand awareness.Community EngagementCultivate and maintain strong relationships with internal stakeholders, including academic departments, admissions, development, and alumni relations.Collaborate with community partners, local businesses, and organizations to enhance the College's presence in the broader community.The above statements are intended to describe the general nature and level of work performed by the incumbent; they do not purport to describe all functions. The incumbent may be assigned other duties, and the essential functions may change from time to time as necessary.POSITION SPECIFICATIONS & REQUIREMENTSAt least 5 years of proven and impactful experience in innovative marketing, business, and communications.The candidate must possess a substantial understanding of the mission of Ralston College.Bachelors in Humanities or Classics, or a related field, preferred but not required; a Master’s degree is ideal (but not required).Demonstrated success in developing and executing integrated marketing campaigns.Strong leadership and collaboration skills with the ability to work effectively across diverse teams.Creative thinker with a strategic mindset.Excellent written and verbal communication skills.Strong analytical skills and a data-driven approach to decision-making.Demonstrated ability to lead and motivate a team.Proficiency in Google Workspace, Microsoft Office Suite, and Zoom is required.Unimpeachable integrity, trustworthiness, and discretion.PHYSICAL DEMANDSThe physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.Much of the work of this position is completed while sitting at a desk, using a computer and phone. Requires talking, hearing and visual acuity sufficient to perform these major functions.Occasionally includes reaching above shoulder heights, below the waist or lifting up to 25 pounds for office equipment, supplies and materials.EEOC STATEMENTIt is the policy of Ralston College to provide equal employment opportunities to all without regard to protected characteristics under applicable law.CONTACT INFORMATIONPlease email a letter of interest and CV addressed to employment@ralston.ac.----Job Title: Director of MarketingDepartment: Office of CommunicationsPosition Status: Full Time, ExemptTravel Required:
Reports to: Creative DirectorSalary: Competitive compensation and benefits packageThis position description is a general statement of the essential and non-essential duties and responsibilities of the position. It contains the functions necessary to describe and clarify the position. Additionally, management reserves the right to add, delete, or modify the duties and responsibilities contained in this position description.
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The Director of Marketing is responsible for a wide range of activities including but not limited to:Strategic Brand ImplementationImplement and execute an existing comprehensive brand strategy for Ralston College.Ensure alignment of the brand identity with the institution's mission, values, and goals.Drive the creation and implementation of marketing strategies and materials.Differentiate Ralston College in the competitive higher education landscape.Integrated Marketing CampaignsPlan, execute, and measure multi-channel marketing campaigns to promote academic programs, events, and campus life.Utilize digital marketing, social media, podcasts, email campaigns, and other channels to engage prospective students, parents, alumni, and the broader community.Content Creation and StorytellingOversee the creation of compelling and authentic content that showcases the College's unique culture, achievements, and impact, including the crafting of social media campaigns on X and Instagram.Foster a culture of storytelling that highlights the success stories of students, faculty, and alumni.Data-Driven Decision MakingLeverage analytics and data insights to assess the effectiveness of marketing initiatives and optimize future campaigns.Implement key performance indicators (KPIs) to measure the impact of marketing efforts on enrollment and brand awareness.Community EngagementCultivate and maintain strong relationships with internal stakeholders, including academic departments, admissions, development, and alumni relations.Collaborate with community partners, local businesses, and organizations to enhance the College's presence in the broader community.The above statements are intended to describe the general nature and level of work performed by the incumbent; they do not purport to describe all functions. The incumbent may be assigned other duties, and the essential functions may change from time to time as necessary.POSITION SPECIFICATIONS & REQUIREMENTSAt least 5 years of proven and impactful experience in innovative marketing, business, and communications.The candidate must possess a substantial understanding of the mission of Ralston College.Bachelors in Humanities or Classics, or a related field, preferred but not required; a Master’s degree is ideal (but not required).Demonstrated success in developing and executing integrated marketing campaigns.Strong leadership and collaboration skills with the ability to work effectively across diverse teams.Creative thinker with a strategic mindset.Excellent written and verbal communication skills.Strong analytical skills and a data-driven approach to decision-making.Demonstrated ability to lead and motivate a team.Proficiency in Google Workspace, Microsoft Office Suite, and Zoom is required.Unimpeachable integrity, trustworthiness, and discretion.PHYSICAL DEMANDSThe physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.Much of the work of this position is completed while sitting at a desk, using a computer and phone. Requires talking, hearing and visual acuity sufficient to perform these major functions.Occasionally includes reaching above shoulder heights, below the waist or lifting up to 25 pounds for office equipment, supplies and materials.EEOC STATEMENTIt is the policy of Ralston College to provide equal employment opportunities to all without regard to protected characteristics under applicable law.CONTACT INFORMATIONPlease email a letter of interest and CV addressed to employment@ralston.ac.----Job Title: Director of MarketingDepartment: Office of CommunicationsPosition Status: Full Time, ExemptTravel Required:
Reports to: Creative DirectorSalary: Competitive compensation and benefits packageThis position description is a general statement of the essential and non-essential duties and responsibilities of the position. It contains the functions necessary to describe and clarify the position. Additionally, management reserves the right to add, delete, or modify the duties and responsibilities contained in this position description.
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