Vice President, Marketing

Job Description:Flagship Health is an innovative new health enterprise custom built for seniors and veterans. Our advanced primary care services, culture, and community are carefully designed to help senior and veterans thrive. Our vision is to ensure that every veteran and senior achieves their best possible health. We are currently in the San Antonio and Colorado Springs markets.OVERVIEW OF POSITION:We are seeking a senior leader for the Flagship Marketing organization. This person will build on and oversee all of our marketing efforts and team. The VP Marketing will work closely with company leadership, the growth team, and operations team to create an aligned strategy that supports the business in promoting and communicating our value to current and potential patients, partners and employees. This a unique opportunity to not only help build and increase the reach of our model, but also to help shape the culture of the entire organization.KEY RESPONSIBILITIES:Oversee all marketing efforts – strategy to implementationHire and oversee marketing manager and freelancers and agency as neededPartner closely with outreach leader and market outreach coordinator teamsOversee all branding and collateral - flyers, videos, adsEvent Marketing – event advertisements, social media and eventbriteDigital Ads – Oversee Google and Facebook adsWebsite management – content and functionality, patient stories, blogs, press releasesSocial Media – Facebook, Linkedin, Youtube and potentially more in futureOffline advertisements – mailers, earned media, newspaper advertisements, tv/radioManage reputation management programCRM – partner with outreach team to manage Hubspot CRM and optimize lead management and conversionNewsletter – oversee lead and patient newsletterRoutinely report on progress & impact of activities, and reprioritize when neededOwn marketing budget and forecast responsibility for related activitiesQUALITIES & ABILITIES:Comfortable in high growth and dynamic startup environmentLead with passion and ensures all goals are aligned with the mission and vision of Flagship Health.Experience developing and implementing marketing strategiesDemonstrate the values, behaviors, and purpose of Flagship HealthHave comfort in building upon initially developed teams, processes, and systemsHigh emotional quotient and strong interpersonal skills and experience leading teamsAbility to utilize dashboards, scorecards and metrics to track performance and outcomes and drive strategyActs as a catalyst for change and champions growth within the organization.Be results-oriented, set high standards and holds others accountable.Ability to engages people in dialogue to gain commitment, while linking their perspectives to the intent.Passion for helping seniors and veteransStrategic thinkingDemonstrated commitment to diversity, equity, and inclusion.Strong ability to use all Microsoft Office ProductsEXPERIENCE:Minimum:A minimum of ten years’ experience in healthcare/growth environments with a five-year proven track record of successive leadership roles or positions.10+ years of marketing experience, or relevant industry experience (e.g., product management)Healthcare industry experience preferredEDUCATION:Bachelor’s degree from a four-year college or university is required.Master’s degree in business, finance, health care administration or a related discipline is preferred but not required. Equivalent work experience also desirable.LOCATION:25% travel requiredCOMPENSATION:Annual SalaryAnnual Bonus based on company and individual performanceMeaningful EquityCompetitive Benefits

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