Senior Direct Marketing Communications Specialist - Direct Mail

The Wounded Warrior Project (WWP) Direct Marketing Communications Senior Specialist manages the day-to-day production activities of direct response solicitations for Direct Mail and reviews all components of final campaigns from the creative brief stage to finalize packages including fact-checking warrior biographies, adhering to brand standards, ensuring copy accuracy, and interfacing with staff across direct response, communications, and marketing teams and with external agencies.DUTIES & RESPONSIBILITIESManage production schedule tracker of integrated donor communications programs including creative, brand standards, art, coding of campaigns, and copy.Assign vendors to implement integrated donor campaigns, focusing on scheduling and creative trafficking, managing mail dates, to avoid loss of possible revenue in Direct Mail, Online, and Monthly Giving solicitations.Edit Direct Mail copy to ensure adherence to brand guidelines.Monitor control packages metrics with vendors including testing (e.g., warrior story reviews) to evaluate results of each control and make adjustments to future campaigns.Develop direct response fundraising best practices with copywriting agency to maximize revenue streams.Create WWP story map and testing plans with agency in accordance to strategic creative fiscal year mail plan.Maintain proper storage and organization for printed samples and digital copies of completed direct mail campaigns.Provide recommendations to communications team on national campaign team changes and provide recruitment guidance of warriors featured in campaigns while keeping all visuals up to date as needed.Implement marketing materials utilizing data and facts from multiple departments and program teammates for warrior biographies while performing impact measurements.Create weekly status memos and direct the weekly status calls, e.g., meeting agendas, follow- ups, and accountability of assigned tasks.Manage full-service agency to ensure mail dates are met and track deliverability.Create monthly performance grids to track creative and tactical performance for leadership team review and assist with format and package adjustments.Coordinate with the designated budget approval representative to approve and track invoices and quotes in monthly reports.Plan, design, create, and execute informed delivery campaigns.Work with Monthly Giving team to develop and approve sustainer mail campaigns.Work with Digital Fundraising team with email integration with Direct Mail projectsMaintain Google doc with Digital Fundraising team on integration and co-targetingProcess project and reporting requests with donor experience systems team to track proper URL usage for direct mail and online integrated campaigns.Troubleshoot donor issues or complaints pertaining to direct mail campaigns with donor experience team.Evaluate and maintain Joint Cost Allocation goal with agency and accountingCollaborate with non-direct response teams to secure matching gift opportunitiesDocument and maintain Data Hygiene process along with creating best practices and reportsDrive direct mail revenue and database size by re-engaging previous donorsEvaluate Acknowledgement program with opportunities during certain time periodsReview non-direct response team's direct mail efforts to ensure creative content is consistent with direct response strategy and coordinates with vendor as needed.Other related duties as assigned.KNOWLEDGE, SKILLS, & ABILITIESDemonstrated knowledge of direct marketing and production processes.Excellent editing and proofreading skills. Strong attention to detail and accuracy.High energy, self-motivated, detail oriented, and supportive individual able to take initiative, multi-task, work well under pressure, and complete required assignments in a timely fashion.Strong interpersonal skills. Demonstrated ability to develop and maintain professional relationships at all levels of an organization and build successful and effective relationships.Strong organizational and time management skills. Ability to quickly adapt to changing priorities and ensure deadlines are met.Strong analytical skills. Demonstrated ability to identify problems, analyze information, evaluate results, and solve problems using the most effective solutions.Demonstrated vendor relationship management skills.Excellent verbal and written communication skills, communicating effectively with all levels of the organization.Ability to handle multiple projects and deadlines in a fast-paced environment.Demonstrated computer proficiency using Microsoft Office Word, Excel, Outlook, and PowerPoint.Unequivocal commitment to the highest standards of personal and business ethics and conduct.Mission-driven, guided by core values, and a pleasure to work with.EXPERIENCERequirementsFive years experience in marketing.Five years experience in copywriting.Three years experience working with vendor relationships.PreferencesThree years experience working in print production or a related field.Three years experience working in a non-profit organization.EDUCATIONRequirementsBachelor's degree in marketing, business, communications, or related field.Equivalent combination of education, experience, training, or certification may be considered in lieu of degree.PreferencesNoneCERTIFICATIONS & LICENSURERequirementsNone.PreferencesNone.WORK ENVIRONMENT/PHYSICAL DEMANDSGeneral office environment; temperature controlled.Sitting for extended periods.Up to 10% travel.

#J-18808-Ljbffr