Marketing Manager, U.S. Oncology - Venclexta

Job DescriptionOur talented, highly creative marketing professionals put AbbVie in the best position to win by driving strategic direction, leading product teams, and creating targeted messaging to deliver value to our customers. Marketing professionals are among the company’s most versatile performers. AbbVie marketers are involved in just about every aspect of our business.It is an exciting time to join AbbVie’s growing oncology team as we pursue our mission to have a remarkable impact on the lives of people affected by cancer. Come join an inclusive AbbVie oncology culture that fosters trust in each other, personal growth, and joy in what we do! Abbvie Oncology offers you immense opportunities to explore your interests and help you achieve your goals.The Marketing Manager (MM) designs, develops, and implements the commercial plans, programs, and promotional materials needed to maintain market leadership in an increasingly competitive landscape with a key focus on the Health Care Provider (HCP). The MM works closely with multiple commercial departments to ensure success in product launch, support, and sales execution. Internally, the MM will foster positive working relationships with the sales force, medical affairs, market research, sales training, regulatory, and other cross franchise and alliance marketing teams. Externally, the MM works with various agencies and consultants, physicians, and co-marketing partners to successfully drive the business. While the MM does not have direct reports, they must demonstrate the ability to lead without authority and build a collaborative and integrated commercial team.Key Responsibilities Include:Develop tactics that align to the strategic brand plan primarily for HCP marketing and nonpersonal promotional activities.Support and participate in the development of strategic brand plan.Support health care decision making and strategic account management tactical development in collaboration with Strategic Marketing.Support and participate in the development of strategy and tactics for upcoming product launches.Manage external medical conferences and engage with external customers.Perform budget tracking.Plan, implement, and evaluate promotional programs and activities to achieve product sales objectives specifically non personal promotional tactical plans field facing resources.Establish and maintain relationships with key opinion leaders where appropriate.Direct marketing activities to targeted audiences ensuring that communications are aligned to segment-specific drivers.Monitor and analyze all sources of company and industry sales and marketing data.Proactively support the sales force through ongoing communications of product plans, as well as through development and implementation of effective selling materials.Conduct routine field travel with the sales force, participate in market research and patient immersions to better understand market drivers and dynamics and to “get in the shoes” of our consumers and health care providers.Manage internal/external networks, consultants, and agency partners.Continually evaluate the effectiveness of marketing plans and recommend changes in strategy or tactics as appropriate.Participate in co-commercialization partnerships.Participate on cross-functional teams.Participate in Market Research as appropriate.Communicate up, down, and laterally in an effective manner.QualificationsJob Grade will be determined based on candidate experience level.*Basics:Bachelor's Degree5-7+ years of general marketing experience or 3-5+ years of experience in the pharmaceutical industry with a focus on Oncology involving project /agency management.3-5 years of experience in leading independent projects.Strong written and verbal communication skills.Concept of budget development and management for marketing programs and tactics.Strong collaboration and team orientation.Strong analytics with excellent overall business acumen including budget planning and management.Experience collaborating with cross-functional teams and influencing matrix partners.Leadership and communication skills.Ability to foster strong relationships with senior management and external partners.Preferred:Brand marketing/launch experience in pharmaceutical marketing or salesSales experience in pharmaceutical/biotechnologyRare disease/oncology/hematology experienceKnowledge of marketing concepts within strategic planning process.Demonstrated ability to work and communicate effectively cross-functionally.Strong presentation experience and proficient PowerPoint skills.Strong collaboration and team orientation, with experience accomplishing results through others and influencing others.Demonstrated understanding of principles of market research to draw valid conclusions.Experience working with and managing multiple external agencies including advertising, digital, external and internal partners.Demonstrated ability to operate quickly and decisively in a fast-paced, matrixed, and demanding environment.

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