CLS Health
CONTENT MARKETER
CLS Health, Webster, Texas, United States, 77598
Description:
Role Overview:We are seeking a talented and driven Content Marketing Specialist to join our dynamic marketing team. The ideal candidate will be responsible for developing and executing a content strategy that educates, informs, and engages our patient base and prospective patients. This role requires a blend of research skills, creativity, and a deep understanding of healthcare trends to produce content that aligns with our brand’s tone and voice.Key Responsibilities:Develop and manage a content calendar that aligns with our marketing goals and healthcare awareness months/seasons.Research, write, and edit high-quality content across various formats, including blogs, emails, website copy, and social media posts, focusing on healthcare topics, latest research findings, and advice for our patients.Collaborate with healthcare professionals to ensure content accuracy and reliability.Optimize content for search engines (SEO) to increase visibility and engagement.Analyze content performance metrics to guide future content strategies.Stay abreast of healthcare trends, news, and regulations to ensure content is current and relevant.Requirements:
Qualifications:Bachelor’s degree in Marketing, Communications, Journalism, or related field.Some experience in content creation or content marketing experience, preferably in the healthcare industry.Excellent writing, editing, and proofreading skills, with a portfolio demonstrating a range of content.Strong research skills and the ability to translate complex medical information into engaging, patient-friendly language.Basic understanding of SEO best practices and content management systems.Proven ability to work independently and collaboratively in a fast-paced environment.Knowledge of analytics tools and key performance indicators for content marketing.
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Role Overview:We are seeking a talented and driven Content Marketing Specialist to join our dynamic marketing team. The ideal candidate will be responsible for developing and executing a content strategy that educates, informs, and engages our patient base and prospective patients. This role requires a blend of research skills, creativity, and a deep understanding of healthcare trends to produce content that aligns with our brand’s tone and voice.Key Responsibilities:Develop and manage a content calendar that aligns with our marketing goals and healthcare awareness months/seasons.Research, write, and edit high-quality content across various formats, including blogs, emails, website copy, and social media posts, focusing on healthcare topics, latest research findings, and advice for our patients.Collaborate with healthcare professionals to ensure content accuracy and reliability.Optimize content for search engines (SEO) to increase visibility and engagement.Analyze content performance metrics to guide future content strategies.Stay abreast of healthcare trends, news, and regulations to ensure content is current and relevant.Requirements:
Qualifications:Bachelor’s degree in Marketing, Communications, Journalism, or related field.Some experience in content creation or content marketing experience, preferably in the healthcare industry.Excellent writing, editing, and proofreading skills, with a portfolio demonstrating a range of content.Strong research skills and the ability to translate complex medical information into engaging, patient-friendly language.Basic understanding of SEO best practices and content management systems.Proven ability to work independently and collaboratively in a fast-paced environment.Knowledge of analytics tools and key performance indicators for content marketing.
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