Brand & Website Manager (Graphic designer)

Duties & ResponsibilitiesWebsiteTrack all web statistics using Google AnalyticsMake all changes and updates to the website as webmasterStage and deploy new and updated content on websiteDrive traffic by using search engines and other available technologiesManage and troubleshoot website environmentIncorporate website enhancements as warrantedCoordinate website marketing activities with other staff membersAssist in the creation of electronic newsletters, maps, special promotional offers, photos, videos and the conversion of all printed collateral material to an electronic formatMaintain listings on ExploreGeorgia.org, GeorgiaTouristGuide.com, TripAdvisor, Yelp and other online listingsResearch, evaluate and implement appropriate promotional programs to attract users to the website including hyperlinks and cooperative partnershipsSupport programs and events that enrich experiences for residents and visitorsGenerate monthly, quarterly and year-end website reports that include website traffic and trendsCommunicate with community partners to identify and update website and collateral content as neededAssist with developing marketing giveaways and promotions that incorporate ACVB's brandingAttend meetings designated by President or Director of Marketing & OperationsTrain Bureau staff on Simpleview and other applications as neededMaintain STR data information (monthly and weekly)Work with the Bureau's hotel members by presenting technology opportunities to them and training hotel staff on SimpleviewSupport all functions of bureau with visual and creative effortsCamera Ready ProgramWork with State of GA & GNFCC on bringing films to Alpharetta and maintain partner database for finding locationsCollaborationAssist Senior Director of Marketing & Operations in development of Bureau collateral materials; special projects and brainstorming of packages and promotions as neededProofread as neededGraphic DesignCreate graphic designs for consistence in branding of all bureau collateral materials, ads, flyers, presentations, etc.; work with printers as needed with Director of MarketingProfessional Development/Research:Observe other CVB & tourism websites and collateral to analyze how they position their destination brand and graphicsContinuously research and develop ideas on how to promote Alpharetta

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