Senior Marketing Operations Analyst

Mission:Your mission is to optimize our marketing and sales efforts through data analysis, process improvement, and technology integration. You’ll be the person that leadership comes to when they want to understand top-of-funnel numbers. You'll do this by using your data and marketing expertise to develop and own metrics including pipeline stages, conversion rates, ROI, CAC, and more.What you’ll be doing:Reports, analyses, and metrics for all top-of-funnel activities, including stages, conversion rates, CAC, ROI, and moreAnalyze campaign performance data to optimize marketing spend and drive efficient revenue growthCollaborate across the company to integrate marketing systems and tools and ensure trackable progressBe the operational muscle turning the marketing team’s creative vision into trackable, actionable dataBuild relationships with management across the company and become their source of truthWhat makes you the hero for this job:Bachelor’s degree in Data Analytics, Marketing, Business Administration, or a related field5+ years of experience in marketing operations or a similar roleExpertise in Power BI, Tableau, or other data visualization softwareExperience with Excel, Google Sheets, and Google SlidesProven experience in HubSpot on both the CRM and marketing automation sides of the softwareStrong analytical skills, with the ability to turn complex data sets into practical insightsExcellent communication skillsDetail-oriented mindset, with a focus on process optimization and automation

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