Director, Marketing & Admissions

Genesis Healthcare Director, Marketing & Admissions - Concord, New Hampshire

We're currently seeking a Director, Marketing & Admissions, to join our extraordinary team.The Director of Marketing, Admissions, and Internal Referral Management is a pivotal role responsible for developing and implementing comprehensive sales and marketing strategies. The core objectives are to achieve total census, mix, and revenue goals within nursing centers and assisted living communities. This position oversees both external and internal referral management strategies, collaborating closely with the Clinical Admissions Directors (CADs) for conversion processes. The Director serves as a key representative of the center within the community, driving business growth through relationship-building and competitive landscape analysis.This role combines the responsibilities of marketing, admissions, and internal referral management into a comprehensive role that emphasizes team leadership, relationship-building, and a deep understanding of the competitive landscape to drive business growth.Here's a brief overview of the responsibilities and core impact this role will make:Referral Generation & ManagementCompetitive Landscape AnalysisCommunity Engagement & Brand ManagementTerritory Management and AdmissionsBenefits VerificationsLeadership and Team BuildingQualifications:Minimum of three (3) years' experience in a healthcare setting. Minimum of two (2) years college education in the field of health care administration, business management, and/or marketing or public relations preferred. Ability to adjust work schedule based on centers' business need, specifically incoming admissions.Other Info:Position Type: Full TimePay Target: $23-$25/hrJob City: Concord, New HampshireRequisition Number: 507381

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