Customer Marketing Specialist

As a Customer Marketing Specialist, you will help drive customer growth and retention through various marketing channels, including email, social media, review sites, and content. You will create and execute campaigns that boost customer adoption and success with KnowBe4's products, while also driving loyalty and retention. This role requires strong communication and organizational skills, as well as the ability to work closely with cross-functional teams.

Responsibilities:

Develop customer marketing campaigns and programs that drive engagement, loyalty, and retention

Create targeted marketing campaigns based on customer segments to personalize messaging and offers that help drive increased engagement and sales.

Stimulate, nurture, and curate review activity on peer review sites and communities like G2, TrustRadius, and Gartner Peer Insights.

Manage customer review site platforms and use reporting analytics to help optimize use of new features and functionality.

Create compelling case studies, testimonials, and reference materials in collaboration with customer success and external vendors for use in sales and marketing efforts.

Help track and analyze customer data to inform marketing strategies and optimize customer engagement.

Design campaigns to increase customer participation in referral programs, user communities, peer reviews, awards, speaking opportunities, and other advocacy activities.

Collaborate with cross-functional teams, including Product Marketing, Demand Generation, Customer Success and Product Management, to support product launches and ongoing customer marketing efforts.

Work with Demand Generation to develop compelling upsell and cross-sale campaigns to current customers.

Support programming and strategy efforts at KnowBe4 customer user groups and conferences

Help identify and validate new advocacy opportunities to support and retain customers.

Assist in the content development and execution of automated customer journey campaigns.

Assist in the development of future customer advocacy and reference programs.

Requirements:

Bachelor’s degree in Marketing, Communications, or similar field, or Equivalent working experience required

At least 1 year of experience in communications, marketing, analytics, customer success or a related field

Experience creating and executing marketing campaigns and programs that drive customer engagement and advocacy

Previous experience in the IT Security or SaaS technology industry a plus

Proficient in Salesforce customer database or similar customer relationship management (CRM) system

Proficient in HubSpot or similar marketing automation and smart list optimization to build and optimize the right nurturing tracks and marketing touchpoints to the customer

Past experience with social media platforms and user communities like X, LinkedIn, and Spiceworks to identify and nurture customers, and monitor conversations about the competitive landscape, a plus

Experience with Gmail and Google Docs

Experience with MS Office (Word, Excel, Powerpoint)

Prefer working in a collaborative, cross-team capacity: This role requires you to work across functions and departments

Excellent communication skills -- you will interact with customers and cross- functional teammates regularly

Excellent command of all marketing tactics, not just email

Strong writer and content creator (including product sheets, ebooks, and other customer-facing resources)

Ability to identify good product marketing

Ability to develop various educational techniques to help customers understand our products

Excellent time management and organization skills

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