WEX
Growth Marketing Manager
WEX, Montgomery, Alabama, United States,
About The Team/Role
This role is responsible for developing and driving forward the strategic demand generation and growth marketing plans and initiatives contributing to the overall growth of WEX’s Health and Benefits business. This position requires strong demand-generation marketing experience and a proven ability to lead and collaborate with core business and marketing stakeholders. You will have the opportunity to build and drive a demand generation and growth marketing strategy alongside a tactical execution plan that leverages your demand and lead generation experience. This includes full-funnel pipeline ownership and management, strategic thinking, campaign strategy development, and execution across multi-channel marketing programs, marketing effectiveness measurement mapped to business goals, audience segmentation building, marketing communications, relationship and project management, creativity and strong work ethic skills. This role is ideal for someone who is well-versed in the B2B marketing landscape, has a strong performance track record of demand generation and growth marketing strategy and execution, and is passionate about revenue growth and data to optimize performance and investment.
How you'll make an impact
Build the annual strategic marketing plan starting with awareness & interest campaigns designed to drive quality leads, pipeline creation, and revenue from marketing-sourced opportunitiesCreate and develop demand and lead generation activities, conversion programs, lead nurture and acceleration programs that provide measurable improvement in top-line and bottom-line growthCultivate and manage relationships with key business executives and stakeholders including accountability for marketing performance against business goals and targetsResponsibility for reducing broad product concepts and business strategies into a structured demand and lead gen programOversee all campaign strategies and tactics with a focus on crafting and executing multi-channel marketing programs, tracking and reporting on the results, and pivoting where neededPipeline ownership and management, driving YOY pipeline growth for all marketing-sourced opportunitiesBuild lists and audience segmentation for database marketing team based on product/product marketing-provided guidelinesResponsibility for all multi-channel marketing strategies and tactics in partnership w/ channel owner for owned audiencesSales communication/frontline readiness for campaigns and programs, ensuring sales knows how to follow up with every marketing-sourced leadResponsibility for the deployment and execution of concurrent multi-channel campaigns required to hit annual sales targets mapped to the annual operating planEnsure on-time, on-budget execution of marketing plans and asset production through the effective use of internal and external resources and efficient expense managementReview and evaluate market response, identify and act on market trends, campaign performance, cost to acquire, and return on investment to guide program strategy, budget investment, and related course corrections as neededProactively identify and resolve issues that could jeopardize agreed-upon deliverables and/or defined goals and objectives; manage risk related to changes in project scope or requirementsAdditional responsibilities include, but not limited to: writing all short-form content needed to drive demand through various channels (digital, email, sales blitzes, landing page content, ABM, 3rd party advertising, etc.), multi-channel asset creation, weekly / monthly campaign performance reporting, event marketing strategy (in partnership w/ event marketing team)
Experience you’ll bring
Bachelor’s degree in Business, marketing or related fieldMinimum 5-7 years of marketing experience in B2B environmentExtensive knowledge of and demonstrated success in B2B marketing and demand / lead generationStrong, proven experience in developing effective marketing strategies and tactics aligned to a full funnel demand and lead generation approach including digital/direct marketing, account-based marketing, third-party advertising, event/media marketing, out-of-home advertising, etc.Strong demand gen/lead gen pipeline management skillsExcellent business judgment and the ability to recognize business implications of data. Strong quantitative skills and ability to synthesize disparate data required.Strong self-motivation with a desire to make an impact, an infectious positive attitude, and an ability to work independently with minimal direct supervisionDemonstrated success managing multiple complex projects with limited supervisionUnderstanding of financial models to develop, support and evaluate marketing decisionsStrategic thinker who can use resources efficiently and effectively to execute planStrong interpersonal skills and ability to communicate effectively with business partners and all levels of the organizationStrong presentation skillsStrong executive presence and the ability to influence without authorityGain support for ideas in formal and informal settingsAbility to learn quickly, prioritize and work under pressure, adapt to a rapidly changing ever-evolving environment and demonstrate a sense of urgency—while not being quickly frustrated or easily flusteredAbility to manage and handle ambiguityStrong organizational skillsExcellent organizational and project management skillsAbility to translate customer and market needs into effective marketing programsRelationship and team building skillsPersonal credibility in one-on-one, team and public forumsSound diplomatic and negotiating skills
The base pay range represents the anticipated low and high end of the pay range for this position. Actual pay rates will vary and will be based on various factors, such as your qualifications, skills, competencies, and proficiency for the role. Base pay is one component of WEX's total compensation package. Most sales positions are eligible for commission under the terms of an applicable plan. Non-sales roles are typically eligible for a quarterly or annual bonus based on their role and applicable plan. WEX's comprehensive and market competitive benefits are designed to support your personal and professional well-being. Benefits include health, dental and vision insurances, retirement savings plan, paid time off, health savings account, flexible spending accounts, life insurance, disability insurance, tuition reimbursement, and more. For more information, check out the "About Us" section.
Pay Range: $78,000.00 - $103,000.00#J-18808-Ljbffr
This role is responsible for developing and driving forward the strategic demand generation and growth marketing plans and initiatives contributing to the overall growth of WEX’s Health and Benefits business. This position requires strong demand-generation marketing experience and a proven ability to lead and collaborate with core business and marketing stakeholders. You will have the opportunity to build and drive a demand generation and growth marketing strategy alongside a tactical execution plan that leverages your demand and lead generation experience. This includes full-funnel pipeline ownership and management, strategic thinking, campaign strategy development, and execution across multi-channel marketing programs, marketing effectiveness measurement mapped to business goals, audience segmentation building, marketing communications, relationship and project management, creativity and strong work ethic skills. This role is ideal for someone who is well-versed in the B2B marketing landscape, has a strong performance track record of demand generation and growth marketing strategy and execution, and is passionate about revenue growth and data to optimize performance and investment.
How you'll make an impact
Build the annual strategic marketing plan starting with awareness & interest campaigns designed to drive quality leads, pipeline creation, and revenue from marketing-sourced opportunitiesCreate and develop demand and lead generation activities, conversion programs, lead nurture and acceleration programs that provide measurable improvement in top-line and bottom-line growthCultivate and manage relationships with key business executives and stakeholders including accountability for marketing performance against business goals and targetsResponsibility for reducing broad product concepts and business strategies into a structured demand and lead gen programOversee all campaign strategies and tactics with a focus on crafting and executing multi-channel marketing programs, tracking and reporting on the results, and pivoting where neededPipeline ownership and management, driving YOY pipeline growth for all marketing-sourced opportunitiesBuild lists and audience segmentation for database marketing team based on product/product marketing-provided guidelinesResponsibility for all multi-channel marketing strategies and tactics in partnership w/ channel owner for owned audiencesSales communication/frontline readiness for campaigns and programs, ensuring sales knows how to follow up with every marketing-sourced leadResponsibility for the deployment and execution of concurrent multi-channel campaigns required to hit annual sales targets mapped to the annual operating planEnsure on-time, on-budget execution of marketing plans and asset production through the effective use of internal and external resources and efficient expense managementReview and evaluate market response, identify and act on market trends, campaign performance, cost to acquire, and return on investment to guide program strategy, budget investment, and related course corrections as neededProactively identify and resolve issues that could jeopardize agreed-upon deliverables and/or defined goals and objectives; manage risk related to changes in project scope or requirementsAdditional responsibilities include, but not limited to: writing all short-form content needed to drive demand through various channels (digital, email, sales blitzes, landing page content, ABM, 3rd party advertising, etc.), multi-channel asset creation, weekly / monthly campaign performance reporting, event marketing strategy (in partnership w/ event marketing team)
Experience you’ll bring
Bachelor’s degree in Business, marketing or related fieldMinimum 5-7 years of marketing experience in B2B environmentExtensive knowledge of and demonstrated success in B2B marketing and demand / lead generationStrong, proven experience in developing effective marketing strategies and tactics aligned to a full funnel demand and lead generation approach including digital/direct marketing, account-based marketing, third-party advertising, event/media marketing, out-of-home advertising, etc.Strong demand gen/lead gen pipeline management skillsExcellent business judgment and the ability to recognize business implications of data. Strong quantitative skills and ability to synthesize disparate data required.Strong self-motivation with a desire to make an impact, an infectious positive attitude, and an ability to work independently with minimal direct supervisionDemonstrated success managing multiple complex projects with limited supervisionUnderstanding of financial models to develop, support and evaluate marketing decisionsStrategic thinker who can use resources efficiently and effectively to execute planStrong interpersonal skills and ability to communicate effectively with business partners and all levels of the organizationStrong presentation skillsStrong executive presence and the ability to influence without authorityGain support for ideas in formal and informal settingsAbility to learn quickly, prioritize and work under pressure, adapt to a rapidly changing ever-evolving environment and demonstrate a sense of urgency—while not being quickly frustrated or easily flusteredAbility to manage and handle ambiguityStrong organizational skillsExcellent organizational and project management skillsAbility to translate customer and market needs into effective marketing programsRelationship and team building skillsPersonal credibility in one-on-one, team and public forumsSound diplomatic and negotiating skills
The base pay range represents the anticipated low and high end of the pay range for this position. Actual pay rates will vary and will be based on various factors, such as your qualifications, skills, competencies, and proficiency for the role. Base pay is one component of WEX's total compensation package. Most sales positions are eligible for commission under the terms of an applicable plan. Non-sales roles are typically eligible for a quarterly or annual bonus based on their role and applicable plan. WEX's comprehensive and market competitive benefits are designed to support your personal and professional well-being. Benefits include health, dental and vision insurances, retirement savings plan, paid time off, health savings account, flexible spending accounts, life insurance, disability insurance, tuition reimbursement, and more. For more information, check out the "About Us" section.
Pay Range: $78,000.00 - $103,000.00#J-18808-Ljbffr