Marketing Manager 2

We are looking for Marketing Manager for one of our direct client. Here are position details.Top 3 Skills:Market research, analytical, communicationPosition – Cross Category Insights ManagerRESPONSIBILITIESOverall Responsibilities:Partners with relevant business teams to provide an understanding of Consumers usage and behaviors across their Consumer Experience Journey for assigned business.• Work in partnership with the Cross Category Senior Director in managing research projects related to Corporate Marketing priorities.• He/she gathers and analyzes consumer data and supports cross functional teams with their strategies and tactics. Develop trends reports on Corporate Marketing key initiatives.• Analyze CRM dashboards to improve the quality of SEA CRM programsSpecific Responsibilities include:• Leverage Secondary/Syndicated research and Conduct Primary research to actionable insights.• Independently manage most research, with support and guidance from manager on more complex studies:o Secondary: Gather and analyze secondary data sources to address business issueso Primary: conduct research to understand and predict consumer behavior, e.g.,Qualitative: focus groups, in-home ethnographies, 1-1 interviews, etc.Quantitative: brand health research. concept tests, usage & attitude studies, post purchase, etc.• Manage full scope of Research Projects including:o Deeply understand business issues and specific questions to address them. Develop comprehensive research brief, that includes detailed learning areas and action standards, with stakeholder buy-ino Determine and recommend best research methodology to address business questionso Identify best vendor through appropriate RfP process (multi-vendor proposal review)o Help negotiate best price with vendor(s), and manage internal finance process approvalso Manage research vendor from research design (including sample, questionnaire, discussion guide), field work, analysis, reporting and presentation delivery; ensuring data accuracy throughout studyo Analyze and interpret data in Excel and create crisp, insightful PowerPoint chartso Deliver strong learning, in story-like presentation format that addresses all research objectives and includes actionable recommendations within needed timelines.Thanks,Job Category:

TechnologyJob Type:

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